YCN: Feel Good Campaign This brief called for a campaign that would spread the name of the Feel Good brand whilst also encouraging an association with happiness.
My idea revolves around the idea of sending thank you messages which will get printed on the inside of a random bottle label and also to the customers Facebook of Twitter feed.
The initial interaction with the campaign comes from a simple QR code on the bottle label that takes the customer to the campaign’s mobile website.
Rob Green OUGD301 Brief 4: YCN Feel Good
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YCN: Feel Good Campaign 1 - This is the label that the customer would scan. The QR code is scannable by all smartphones and will get them to the website quickly.
2 - Range of label colours for each flavour. 3 - There is a tab on the back that encourages the customer to peel the label so they can read their thank you message.
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4 - This is how the message would look on the back of the label once it has been peeled it off using the tab. They will be printed using a variable data printer used commonly for on-product promotion codes.
Rob Green OUGD301 Brief 4: YCN Feel Good
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YCN: Feel Good Campaign 1 - My mobile website homescreen asks the customer to connect either their Twitter of Facebook account so that their message can be spread.
2 - This is an example of the authorisation page that is necessary when using a web webservice API. 3 - I included this page to confirm that the customer wants their message printed and poster online.
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2 - The thank you message-entry page is kept nice and simple. 3 - The final page thanks the customer and also has a link to the main Feel Good website.
Rob Green OUGD301 Brief 4: YCN Feel Good
YCN: Feel Good Campaign This board shows the range of colour schemes for the mobile website. The colours will correspond with the flavour of drink the customer scans.
Rob Green OUGD301 Brief 4: YCN Feel Good
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YCN: Feel Good Campaign 1 - The Feel Good Messages Facebook wall will hold all the messages posted using the mobile site’s Facebook connection.
2 - Likewise, all the Twitter messages will appear on one page because they will be posted with the ‘hash tag’ #fgmessages which means they can be searched and viewed by anyone.
The integration of social media in to the campaign will mean that it can be shared and spread to the friends and colleagues of the customers whilst making everyone feel good!
Rob Green OUGD301 Brief 4: YCN Feel Good