06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
DRAFT 1 - FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Rob Green Blog Address: http://r-green0912fmp.blogspot.com
Rationale “A screen-based investigation of interactive design with a focus on user experience.” -
My practice will look at interactive design through a variety of briefs changing in function and personality.
-
Looking at the overall experience a user has whilst interacting with my designs.
-
A consideration of form & object, perhaps also looking at print solutions that tie-in with my interfaces.
-
I have a strong interest in the social and commnuicative capacity of the interent and I want this to be apparent in my design solutions.
-
A practice that revoleves around prototying, user testing and re-iteration of design solutions to find the most suitable response.
-
Focus on a base of funcationality and usability and then give my interfaces personality thorugh consideration of user’s emotive responses. I want to make my designs a delightful experience for the audience.
-
Inspired by Bill Moggridge, I wish to involve the following with my practice and design process to improve my interaction solutions: Constraints, systhesis, framing, ideation, envisioning, uncertainty, selection, visualsation, prototyping & evaluation.
Subjects / Themes -
Social impact of the internet; human communication.
-
Education through interactive media.
-
Science & new technologies; how my interaction designs can be applied to these.
-
Service design and user experience; how I can provide a broader experience greater than just an interface for my target audiences.
-
Delight and Fun; Games and humour in my work.
-
The creation of digital tools that solve everyday problems and improve people’s lives.
-
An investigation of designing theories through my work; ideas such as Fitt’s Law and Uncanny Valley.
Design Disciplines / Creative Development -
Digital Design: Most of my work will be screen-based although may also interact with print-based designs.
-
Interaction Design: Design for user interaction, including considerations of both screen and object consideration.
-
Interface Design: How users interact with software-based technology.
-
UX Design: The overall experience of users interacting with my apps and proposed services.
-
Design for Motion: Animating my interface designs to show how they would react to human interaction.
-
Image-Based Communication: Showing my designs in context to better communicate their purposes.
-
Character Design: I have an interest in character design and how it can add personality and fun to an otherwise mundane task.
-
Basic Coding/Technological Understanding: I need to understand the limitations of the technologies I am designing interactions for, industry standards and the distribution possibilites for apps.
-
Collaboration: I want to join forces with a developer who can work with me to give my designs full functionality.
Practical Skills / Workshops – what, why and when? -
Prototyping Ideas: Testing out my interface concepts by creating prototypes that test specific elements of my designs with potential users.
-
Usability Testing: More general prototyping and testing of a more complete sections of my designs.
-
Research Methods: Looking into a variety of research methods, including the IDEO selection of user research methods for my briefs to find out what solutions are most suitable for my audience.
-
Situational Mockups: Creating a context for my designs that visualises how they would work within their target environments and user-base.
-
Re-Iteration to find the best solutions: After prototyping and usability tests of my proposed designs I will need to evaluate my feedback and findings. I will then use this evaluation to make changes and re-iterate my designs into new, improved solutions.
-
Broader understanding of code and back-end development: I will need to expand my knowledge of software and web development so that I understand the possibilites and constraints of the technology I am designing for.
-
Cognitive Psychology: I will need a better understanding of how people think when they interact with different digital technologies and interface designs. For my work to be successful they need to be usable and able connect with the audience emotionally.
-
Photography (Lighting): Creating strong, presentable images of my design solutions will depend on gaining a better understanding of photography and lighting.
Brief 1: Surveryor Website
Deadline
Rationale: Create a fully working promotional website for a surveryor that communicates his experience, abilities, reliability, approachability and contact information.
Brief 2: Yearbook Brief
Deadline
Rationale: Work in a design team to create a year-book for one of the college courses. Could also create an online digital edition.
Brief 3: D&AD – Mircrosoft Multi-Screen Service
Deadline
Rationale: Create an intuitive multi-screen experience that improves people’s everyay or profressional life.
Brief 4: YCN – BLYK (Daily Mobile Inbox)
Deadline
Rationale: Deasign the content that you would like to receive in your mobile inbox each day.
Brief 5: Pet-Tracking GPS Collar Service
Deadline
Rationale: Design the interface experience for a service that keeps track of domestic cats using a gps collar.
Contextual references / Designers / Studios / Companies (specific)
RESEARCH ACTIVITY: Contacting Studios
Deadline
Details
RESEARCH ACTIVITY: Collaboration with Developer
Deadline
Details
RESEARCH ACTIVITY : Testing and deconstructing apps
Deadline
Details
RESEARCH ACTIVITY: Theoretical Investigation
Deadline
Details
RESEARCH ACTIVITY: User Research & Usability Testing Details
Deadline
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) Antonelli, Paola (2011) Talk to Me: Design an the Communication between People and Objects New York: Museum of Modern Art Dawes, Brendan (2007) Analogue In, Digital Out: Brendan Dawes on Interaction Design USA: New Riders Moggridge, Bill (2006) Designing Interactions USA: The MIT Press
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) -
The manual – Issue 1 – Articles about Web + Interactive Design Computer Arts Issue 195: Desiging Brilliant Mobile Apps Think Quarterly: Google’s magazine about web + technology. (Web-based with a limited print run)
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) -
-
Company online guidelines: http://bit.ly/ACev9F & http://voiceandtone.com/ Bruce Tognazzini: First principles of Interaction Design: http://www.asktog.com/basics/firstPrinciples.html Aarron Walter: Emptional Inerface Design: The gateway to passionate users: http://thinkvitamin.com/design/emotional-interface-design-the-gateway-topassionate-users/ Some Random Dude (Blog): http://somerandomdude.com/ Everyday UX Morsels: http://www.everydayux.com/ Smashing Magazine – UX Design Catergory: http://uxdesign.smashingmagazine.com/ Daring Fireball: John Cruber (Blog): http://daringfireball.net/
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
2
3
4
5
6
7
8
9
10
Deadline