BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name
Rob Green
Blog.
r-green0912-dp3.blogspot.com
Dissertation Title
Date
OUGD301tut01
25th September 2011
An investigation into how we are using technology to augment our own reality to form an everyday hyperreality.
Dissertation Lorraine McKee Tutor Rationale (200 words) A screen-based investigation of interactive graphics with a focus on functionality. Five statements that adhere to my rational: A interactive investigation of mobile apps with a focus on function. A illustrative investigation of stories with a focus on digital platforms. A interface investigation of web design with a focus on usability. A human interface investigation of technology with a focus on augmented reality. A digital investigation of editorial design with a focus on usability.
Statement of Intent (SOI) - (400 words) I feel that my work is defnitely at its strongest when destined for screen. I especially like the area of interactive design that I have touched upon over the last year, including a website and mobile application. As I move into my fnal year I would like to focus on projects of an interactive nature, making use of many different digital mediums such as the web, mobile and tablet platforms. I believe that I can make the most of my skills in animation, illustration, thumbnail & wireframe layout design and storyboarding through this area. Another reason for this design direction is my long-obsession with anything interactive and thus have a personal understanding of what works well. My main mediums will consist of a variety of digital platforms, including web browsers, smartphones, tablet computers and gaming consoles. These could also used for the delivery of my designs and potentially mock-ups that a developer could use to build functioning products. I will also be open to the possibility of printed materials that support my main area of focus. These could include things like printed advertisements, smartphone skins/cases, product packaging and merchandise. I want to create content for a variety of audiences but concentrate on using my work to engage & entertain them through the creation of intuitive highly functional interfaces. I want to create experiences that delight the viewer whilst also serving a purpose for the client, such as performing a task for/informing the audience.
1
Brief 1 National Park Mobile App/Website
Design a mobile app that promotes and encourages new ways for pople to interactive with one or more of the UK's national parks. I want to design an app that augments reality in some way to promote a new way for people to experience and adventure a national park. 3.
Brief 2 BBC Mobile App
Create an application that delights & informs users while engaging them with the BBC's content in new ways. I will design a mobile app that connects with one of the BBC's services and provides the user with a delightful and intuitive experience. 4.
Brief 3 iPad Magazine Re-Design
Re-design a popular magazine for the new breed of multimedia tablet devices. Propose a new design for the magazine, making full use of the iPad's interactivity and sensors.
5.
Brief 4 iPad Children's Book & Promotional Website
Write and design a fully illustrated children's book with an original theme/message and then from it create an interactive experience for the iPad. It will be a fully interactive version of the book that makes intuitive use of the iPad's features.
ADDITIONAL BRIEFS I will look at possible interactive D&AD briefs to complete. I also have a backup brief that involves creating an app for the iPhone or iPad that solves a common problem for graphic designers.
TUTOR’S Signature STUDENT’S Signature