Funnel Magazine Volume 2: Edition 8 by Funnel Magazine™

FUNNEL MAGAZINE TRAFFIC & LEAD GEN

6 FUNNEL FEATURES

LEADERSHIP

TACTICS-OPPORTUNITIES THAT YIELD A WINNING ADVANTAGE

THE INTERVIEW

48 METRICS

18 STRATEGY & TACTICS

LEADERSHIP

68 SOCIAL MEDIA

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IN EVERY EDITION

LETTER

IMPROVE THE QUALITY OF YOUR CONTENT

FROM THE EDITOR

TARGETING HIGH VALUE CLIENTELE?

CUSTOM PACKAGING CAN MAKE A DIFFERENCE FOR YOUR FUNNEL

RACHEL PEDERSEN

THE SECRET TO CREATING 7 FIGURE VIRAL MARKETING CAMPAIGNS

GENERATING TRAFFIC TO CLIENT FUNNEL WITH NON-PPC OR LONG-TERM SEO

LAUNCHING A PRODUCT IN LITERALLY 4 HOURS

THE SALES OF SOCIAL PROOF

GETTING S.M.A.A.R.T. ABOUT ACCOUNTABILITY

THE LATEST INNOVATION IN PRIVACY INVASION!

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LETTER FROM THE EDITOR OF

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Dear Funnel Genius, It has come to my attention that our covers have been predominantly male. While we here at the magazine strive to be inclusive, and focus on great information for the marketing industry it is no surprise to me that we indeed have a problem. But our publisher is not to blame. This is an industry where very few women are behind the screen. IT in general is notorious for being a sausage fest. And yet here I am your editor. And half the team (maybe more) who help bring you this magazine are female. Even other articles that are written are inclusive of both genders. I have met many female funnel hackers but again there are nowhere near as many. So the question becomes how to we get more women in the spotlight when it comes to funnels. Which is ironic as being a funnel builder or strategist is certainly a behind the curtains job. A person is doing well if they are not seen, not noticed. It is much like technical theater or film editing, you want to be in black unseen to be great. We have stepped out to bring those that are making waves and have great insight a platform to share this knowledge. We have had kids featured, and people of all shapes, sizes, colors and backgrounds. And we are doing our best to change the way the industry works for the better. Both in information and in the way that genders are represented. We have released a mini edition featuring Jacki McLenaghan but as that was a separate product many of you did not get to experience that exclusive edition. So we are lining up the female experts in our industry and bringing them to you. And if there are more people out there that you want to see featured on our cover let us know and we’ll connect. Send your message to our Contributor Coordinator, Lisa at Lisa@InvertInc.com In this edition I’m proud to say that we are featuring Rachel Pedersen and that is just the first of many female covers. To hear our publisher’s thoughts on this in his own words go to funnel. news/v2e8-publishers-insight Happy Funneling - Kate Mikado, Editor-In-Chief

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How to Improve the Quality of Your Content ARTICLE BY Bogdan Zlatkov

If you’re a B2B company with limited resources, how Source: Hubspot benchmark data much content should you be aiming to create? This data is super useful and definitely something you There are merits to both a quantity-heavy and a quality- should consider when planning your content marketing strategy. The issue that I take with this data, however, is heavy approach. First, let’s take a look at quantity. it only measures quantity of blog posts and quantity of Those who favor a quantity-heavy approach will traffic. Most importantly, it leaves out the quality of the typically cite stats like, “Companies that published 16+ traffic and the quality of the leads. blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.” Then For example, working with one of our recent clients at Pixel Press, we decided to do a collaboration with they’ll add a fun chart like this… another company on an e-book we were putting out. Our client, a B2B company of about 200 people, was going to partner with another B2B company of about 2400 people. Clearly there was a huge upside to working with a company larger than us and with far more reach than us. So, we spent about a month producing a quality e-book that addressed both companies’ target markets and we pressed publish. We estimated that we would receive about 3,500 leads from the e-book.

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Not only did we surpass our 3,500 lead goal but we smashed it by securing over 14,000 leads in just 1

month! Wow! Huge win! High fives all around!

Most other content marketers agree that content strategy depends on a lot of factors. But rather than If we only took a quantity metric of this e-book it would stopping at “it depends,” let’s look at exactly what to do be counted as the best piece of content we had made at different stages in the growth of a B2B company. all year. But, being responsible content strategists of course, we also measured the quality of the leads. Position in the Market How? We do this the old school way. Not by measuring conversions (again that’s a quantity-based approach) but by talking to the actual sales team. Yes, we had real conversations with real people which, from what I understand, is pretty rare in the content agency world.

Where you are in the market should be your first step in determining how much content you produce. Ross Simmonds, an expert on digital strategy, stated it perfectly when he said, “If you’re in a competitive space where every ideal keyword has been claimed with 10x content - you’re walking up a steep hill with 50lbs on your back. In this case, it’s possible you’re going to need to take an aggressive effort as you’re truly playing catch up.”

When we spoke with the sales team we found out that the majority of the e-book leads were grossly unqualified. There were people who didn’t even recognize the If you are playing catch up to competitors who have a company name, let alone what they actually did. ton of content out already, then yes, you should churn Having poor quality leads can be attributed to a few out a content library as quickly as possible. Having a good backlog of content not only helps boost your things: SEO for keywords, but it also begins the process of • Misleading subject titles compounding returns. • Over promotion to the wrong audiences According to Hubspot, 1 in 10 blog posts are • Under-nurturing leads compounding, meaning organic search increases their • Misleading CTA traffic over time. So, the sooner you can create blog • Lack of brand placement posts, the better chance you have of hitting that 1 in 10 When creating a piece of content, there are a million shot of one of them taking off. quality metrics that contribute to making that piece of When you’re first entering a market, you don’t really content successful or not. I think this is why everyone know what works and what doesn’t from a content likes to fall back on the quantity metrics. They’re clear. perspective. You need to experiment and see what They’re easy. resonates with your audience. So yes, if you’re new to But if you only measure the amount of traffic and leads content marketing, write and write often. you’re generating, chances are you’ll be wasting your A good benchmark we recommend for new companies sales team’s time and thus wasting your money. to hit is about 4 blog posts per month without a So, while it’s true that creating more content is a good dedicated content writer, or 8 blog posts per month thing, creating content simply for boosting numbers with a dedicated writer. This guarantees that by the end of the year you’ll have 48 to 96 pieces of content. isn’t necessarily the smartest strategy. Taking that into account let’s look at...

Efficiency of the Sales Funnel

If, however, you’ve been in the content marketing game for at least a year or two, it’s time to take a more For a B2B business, the amount of content you create qualitative approach to your strategy. How qualitative should largely be based on: your approach should be is largely determined by how good your sales funnel is already. • Position in the market • Efficiency of the Sales Funnel Continuing to churn out blog posts just to increase • Size of Sales Team traffic is a fool’s errand if you’re just taking that traffic A Quality-based Approach to Content Creation

and chucking it into an inefficient sales funnel. Giving blanket advice like “this is how B2B businesses should…” is never a smart idea. You always need to The internet is full of clever ways adjust your advice based on variables of a business, to increase your sales funnel and that’s why we developed the above variables when conversion rates. From advising our clients. EDITION 8 FUNNELMAGAZINE.COM

A/B testing, to copywriting, to page formatting, to the color of your submit button, the list is endless. But from a content marketing perspective, the absolute best way to increase conversions is by improving your content to attract higher quality leads. According to DemandGenReport, 47% of buyers view 3-5 pieces of content before engaging with a sales rep. That means if you’re just churning out content, rather than curating content carefully, you’re actually increasing your chances of someone leaving your site. Sure, they came for that first great blog post, but as they read more they realized the content wasn’t actually that great and so they leave. On the flip side, if you slow down how much content you put out, but make certain each piece of content is incredibly good, you’ll begin to see an increase in MQLs (marketing qualified leads) even if you see a drop in traffic. Increasing conversions is far more effective than increasing traffic. Why?

We recommend taking a look at your highest performing content and see how much time you spent creating it, how long it is, and how much detail went into it. The Size of your Sales Team Despite what people tell you, size matters when it comes to content marketing. Creating a B2B content strategy for an organization with 2 sales people is vastly different than for an organization with 30 sales people. While it would be nice if we could make sure that every lead is highly qualified, sometimes it does just come down to a numbers game. In the scenario we spoke about at the beginning of this post, we generated over 14,000 leads in just over a month. The reason this wasn’t great was because it simply overwhelmed the capacity of the sales team. With a sales team of 9 people, it was impossible to reach out to all those leads in a meaningful way. This resulted in sales people trying to qualify each lead over the phone which takes quite a lot of time. As a consequence, not only were the salespeople frustrated, but they were also jumping from call to call pretty abruptly and possibly creating a negative impression of the company as a whole.

As the smart people at Unbounce explain, “increasing your conversion rate is usually a one-time cost.” Which means spending a little time and money at the beginning, provides you better results well into the It’s important to realize that lack of sales is not always future. the sales team’s fault. If we, the content marketers, had From a content marketing perspective, if you spend done the dirty work for the sales team and qualified 30% more time on your next blog post, sure you lose and disqualified leads within the content itself, we that time, but then that blog post is published for would have saved a ton of time and generated far all eternity. So, if that blog post brings in 5% more more conversions. conversions, it does so long into the future. Your approach to content should be determined by If, on the other hand, you concentrate on putting out the sales process as a whole. If your product requires two so-so blog posts instead of one quality post, sure a direct interaction between a salesperson and a you saved time and increased traffic, but those blog customer, then you need to create content that’s highly two posts won’t have nearly as much longevity. targeted and only attracts the right leads. This is going back to the idea of the compounding blog post. Hubspot has done a ton of studies on this and, after surveying thousands of customers, they’ve found that over its lifetime, one compounding blog post creates as much traffic as six decaying posts. In fact, 75% of HubSpot’s blog views and 90% of blog leads come from old posts. Which means if you spend more time making quality content, not only will you enjoy more leads but you’ll still get those traffic numbers that you so desire.

If, on the other hand, your sales can be directly accomplished on your website, without the need for a sales person, then you want to create a wide range of content that attracts all kinds of demographics. Either way, you should be thinking about your sales process every time you create content. You ideally want to create content that brings the correct audience, to the correct place, for the correct reasons.

A good benchmark for determining the amount of content you create is based on the capacity of your A good benchmark for judging the quality sales team. We always recommend keeping the sales of your content is its compounding team busy with qualified leads, but not overly busy, so lead generation. they have time to do prospecting and outbound sales as well. VOLUME 2

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One Takeaway: The Magic Hour

as one of the biggest factors to their success as content marketers. It may sound simple, but sometimes simple If I could gift every content marketer here one action is the most effective. item to take home, it would be the Sales & Marketing Happy Hour. As you create your own version of The Sales & Marketing Happy Hour keep in mind that it should be One of the most common problems in any organization casual. It should be a hangout where people are free is this fight between sales and marketing. No matter to chat, drink beverages, and even complain a little. I how many clients I’ve worked with at Pixel Press, I’ve recommend hosting it at the end of a workday on a never once seen sales and marketing be 100% aligned. Thursday, but you can adjust it to your needs. There are various reasons for this, but I think it usually comes down to the way success is measured in each (Note: this shouldn’t be a traditional meeting where department. people sit in a boardroom and everyone just agrees with each other and tells each other how great they’re Marketing teams tend to be measured on their overall doing.) lead generation for the quarter, for six months, or for the year. They are thinking at least a few months ahead At the end of the day, it’s important to keep in mind and trying to create assets for the future. that content marketing is a means to an end. It’s about attracting people to your product or service so you Sales teams, on the other hand, tend to be measured can complete that sale. While it’s true you shouldn’t be by number of deals closed on a monthly basis. They overly “salesy” in your content marketing, you should constantly need to hit monthly quotas and, as a definitely be “salesy” in your content strategy. consequence, they are forced to think month-to-month. As always I hope this has been helpful. If you’d like To remedy this, we created the Sales & Marketing to learn more about how we do content marketing at Happy Hour, which is a scheduled hour of time, every Pixel Press you can tweet me at @BogdanYZ. I’m also week, where the sales and content marketing teams working on a massive e-book that will go into much catch up and talk about what they’ve done. It is by more depth about Content Marketing Strategy so if far the easiest way I’ve seen to improve any content you’re interested in getting that when it’s published you marketing strategy immediately. can throw your email in here and I’ll send it to you when This idea certainly isn’t new, it’s just very rare. Most it’s published. content marketers will chat with sales on occasion but rarely do they hang out on a regular basis. However I’ve noticed lately, especially on the Inbound community, that this practice is becoming more and more common. @TrevorAcy talks about how he does this in his excellent post on Aligning Sales & Marketing, as well as @ benjihyam in this awesome talk at Google. They both credit having a close relationship with their sales team

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Targeting High Value Clientele? ARTICLE BY Tim Lyons

Targeting High Value Clientele? Facebook Could Be the Answer You’re Looking For In the somewhat daunting world of high profile clients and equally high value products and services, many business owners are loathe to compete against the crowd using mainstream social media advertising venues currently available. They opt instead for overthe-top marketing and advertising in an attempt to reach their ideal client. Five times out of ten, their money is spent and not a single lead, let alone an actual paying client, has been converted in the process. They are overlooking an obvious, easily accessible vehicle to capitalize on an audience who is poised to purchase… Facebook Targeting.

to the majority of these clients, the response is an emphatic, “but my ideal client is not ON Facebook”. I heartily disagree. The truth is, Mark Zuckerberg created a social media monster and advertising goldmine for those who are willing and able to tap into its riches. Let’s review some recent Facebook Stats: There are 2 billion monthly active users (as of Q3 2017) (1) Over 1billion of those are mobile-only users (2)

• There are 1.37 billion daily active users (3) • Facebook adds 500,000 new users every day; 6 new profiles every second (4) I work with a lot of clients, including my own personal • 72% of all US online adults visit Facebook at gym, that cater to the white collar crowd of professionals least once a month (5) by offering higher-end products and services. When I first mention the potential windfall of leads that can be created by a targeted Facebook marketing campaign

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Of the 2 billion monthly users on Facebook, I can confidently claim that you can find an audience for your product. You just have to know how to get their attention. That’s where matching the right message with the correct target demographic comes in using Facebook Targeting and look-alike audiences.

never heard of this company before? Trustworthiness and the potential to keep thousands more of your hard-earned money in your own pocket. That said, we decided that we needed to create a strong nurturing campaign, offering prospects value first to forge the initial bond.

Case Study Late last year, we were approached by a strategic tax coaching company who was looking for a better way to reach their target demographic: small business owners, ideally high income earners ranging in the mid to high six figures and above. They had tried various types of advertising and marketing campaigns, but felt that they were missing out on a large piece of their potential demographic. During our intake call, we discussed the potential of harnessing the potential of Facebook. While they were intrigued, they were uncertain their clients actually utilized the platform and what’s worse, they had no idea where to start. Their end goal was to fill up their sales team’s schedules with FREE 15-minute consultations to determine whether it was a good fit for both parties. There are many ways to gain the interest and trust of high value clientele on Facebook, and knowing what your target demographic expects is half the battle. In the past, we have created campaigns for our clients that targeted high value clientele utilizing a combination of specifically targeted Facebook ads sent directly to an exclusive offer that alerted our clients of interested parties in real time using SMS texting or emails. For the products that these clients offer, that was sufficient. However, we knew that this targeted demographic would require more nurturing and thus decided to take a different approach: a more complex value-based integrated marketing campaign using a combination of Lead Magnet Facebook Ads, ClickFunnels Landing pages and Thank you pages for each of four e-Books. These flow through to a drip line of nurture emails leading from one book to another with the final two emails in each e-Book’s nurture campaign directing a prospect to a ClickFunnels Offer Page, integrated with a Woofoo Form that then led into their own scheduling app, TimeShare. When it comes to money management and tax advice, most small business owners do an enormous amount of research before turning over their books to anyone. Imagine if you’ve been using the same CPA for a number of years…what would cause you to even entertain the thought of hiring someone new, especially if you’ve

To do this, we opted for our go-to: FREE downloadable e-books that lead into an overall value-based marketing drip campaign. After creating four books that would pique the interest of even the most stringent curmudgeon, we set about designing and writing four sets of ads directing potential clients to one of four FREE downloadable e-Books that we created. While the goal of the entire complex campaign was simply to get someone to set up a free call with our client, we needed to gain their trust first. In this case, we were offering a FREE download of a valuable e-Book, chock full of information the small business owner may not have known about saving money on taxes. But, we needed to get that initial click through to the book for the campaign to be viable. As an aside, for high value clients, it’s imperative to invest in a copywriter who knows Facebook advertising. There are specific words and phrases that get more clicks than others. Recognizing that the vast majority of users access Facebook via mobile, we ensured that all of our ads were mobile-optimized. When we were satisfied with the copy in the ad, we were ready to set up actual Facebook Targeting. Recognizing the characteristics that make up their ideal client is helpful, but another, equally valuable option available in Facebook is a look-alike EDITION 8

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ensured that no matter where the prospect was in the sequence, they were tagged appropriately so that if they went through all four e-Book sequences and still did not click through for their FREE call, we set them aside for future nurture campaigns. However, every time that a client did click through to schedule a call, they were directed to a Woofoo form with all of the inputted information sent straight through to the client’s scheduling app called TimeShare where they could schedule their call in real time.

audience. We were able to upload a current and past client list into Facebook Audiences and using its datamining abilities, Facebook created a new target base for that reflected behaviors and preferences from their client list. When doing this, we also included a CLV (Client Lifetime Value) as Facebook now has a weighted scale on look-alike audiences that allows you to “rank” your best clients so that they get a heavier look-alike versus an average of all. When prospect clicked a link through an ad for a particular book, they were directed to a landing page about the e-Book in ClickFunnels with a “download now” call to action button. Whenever the prospect clicks on the button, they are taken to a new thank you page in ClickFunnels where they are required to fill out a short form including name and email address to access the download and were immediately dropped into a nurture campaign in Infusionsoft.

When we were getting ready to launch, our client came back to us and said they wanted to create another direct line to scheduling a call with them specifically for Financial Planners based on changes in tax law that went into effect for 2017. We did not have time to create a new e-Book for this extremely specific group of clients, so we created a separate campaign for them consisting of a targeted ad directed at Financial Planners which led to a landing page form directing them to set up the FREE 15-Minute call. This landing page was integrated with both SMS Text Messaging and their TimeShare scheduling app to alert their internal team of the prospect’s interest and to include updates for upcoming calls on their calendars which was reminiscent of the type of campaigns we have run in the past. When working with a higher value client, you have to be willing to spend a little extra time and money to get their attention. This type of down-targeting could yield a higher cost per lead (CPL), but you need to determine what your threshold would be to acquire them.

Considering the very niche demographic we were targeting for this client, we were unsure what results it would gather. However, to date, we just learned they are getting an average of 50 highly qualified leads per week and have 23 upcoming scheduled calls. Our Once in Infusionsoft, we directed each prospect client only needs to convert two of these leads into through a series of 4 emails relating to that particular paying clients to break even on the cost of building the e-Book. The first email was designed only to thank the campaign and covering advertising costs. prospect for downloading the e-Book they chose and offer another link for download. Each subsequent email The net of it is that no matter what you’re trying to sell, spoke more about what was in the e-Book and stressed you can find your audience on Facebook. You just need the fact that, come tax time, they may be leaving money to know where to look and how to get their attention. on the table and offered the opportunity to schedule a 15-minute FREE consultation call to see if our client may be able to help. If the prospect did not click on the link to the Woofoo form to schedule a call, they were dropped into the sequence for the next downloadable e-Book and subsequent email nurture sequence. We

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Article by Charly Wigstrom

The Cheapest Way to Promote Affiliate Products using Facebook Ads

10 Things You Need To Know Before Running Your First Ad for affiliate Products It seems like everyone is on Facebook these days, and it’s not just for keeping up with college friends or your crazy Aunt Sally either. There is a lot of business that happens on Facebook as well. You may even be considering using Facebook Ads as part of your next affiliate promotion. If so, this article is for you. Below I’ll share with you 9 tips for running Facebook Ads for affiliate promotions.

And again, just a reminder, make sure that all your landing pages are compliant with Facebook Ad guidelines. 2. Start hyper-focused, then expand Whether you’re advertising on Facebook, LinkedIn, Google or any other PPC (pay-per-click) network, start off your targeting hyper-focused, then expand from there.

I started doing paid advertising with my company in the insurance leads industry, when we entered a new 1. Create your own landing pages market or tested out new keywords, we would only run Sending people directly to your affiliate link is a great ads from 1-4pm each day. Why? Because that is when our conversions were the highest. way to get your ads banned. Instead, send them to your own landing page. This could be a simple page where you pre-sell whatever it is you’re promoting…whether it’s a piece of pre-launch content or the sales page…and invite them to click through to download it.

That allowed us to get our best results. Here are some examples of what I mean by being hyper-focused:

• Single moms, 25-34 who homeschool their kids and live in the south Or, even better, you can use this as an opportunity to • Male business owners, Married, 45+ with no kids grow your list by turning these people into subscribers at home to YOUR list, and then sending them on to the content • Diabetic males, single, 30-49 in the United or offer you are promoting. States

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I’m not saying you have to be that targeted forever, but when you are starting out and haven’t run ads for an affiliate promotion before, you want to target the

absolute best potential people, so be sure you start off 4. Know how much time you have hyper-focused. Are you building up page likes, which is a long-term Let’s say you are going to spend $100 per day on ads strategy? and each click will cost you $1 (just to make the math Are you promoting a product launch with only 72 hours easy). left? Do you want those 100 clicks to be spread across the There’s nothing wrong with either of these goals, but entire range of demographics, interests, geography, you do need to be clear on how much time you have etc.? Or do you want them focused on the exact person to run your ads because that will greatly affect the that is most likely to buy the product you’re offering as strategy you will use. an affiliate? You don’t want to employ a strategy that only works in Of course, you want the people who are an exact the long term if you only have 48-72 hours left in the match for what you’re promoting…even if that means promotion, and conversely you don’t want to cram a you only end up spending $72 instead of the full $100. ton of ad spend into one or two days if you can spread NOTE: Generally speaking, you want to avoid it out over a few weeks and do a little more testing and targeting people in college or under 25…unless the offer tweaking REALLY fits that niche — because they typically don’t 5. Make your picture relevant and interesting have any money! This is pretty self-explanatory. If you’re promoting an offer related to fitness, have a picture related to fitness. If you’re promoting a productivity product, have a picture of a stressed out person. As a general rule, across most industries and niches, the best converting color is going to be red. That means red borders, red backgrounds, and red text.

Link To Video https://youtu.be/Uil8SiLpkTc 3. Get clear on the end game What is your goal with this set of ads? Is it profitability? In other words, you want to spend $100 and make $200. Is it to support a friend? You don’t care if you make any money, you just want to make your friend Joe $10,000 in sales and break even…maybe even lose a little. In other words, your number one objective is to help your friend, not necessarily make money. Is it to boost your standing on an affiliate leaderboard? I’ve done this in previous promotions where the difference in prize money between 3rd place and 4th place is $10,000, so I’m willing to LOSE some money However, as we’ll discuss in a later tip, the ultimate on my ads because I’ll make it up in the prize money. solution for your ads is to test it. Just make sure you get very clear on your #1 priority when you start running ads. EDITION 8

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6. Tell them what to do

Anyway, when you start, focus on your CPM (cost per thousand impressions), then once you get refined you Never overestimate people’s ability to read between can switch over to CPC (cost per click). the lines and know what to do. That being said, I’ve had good luck with sticking Never overestimate people’s ability to read between with CPM because eventually, I’ll have an ad that the lines and know what to do. Always make your call outperforms the market, so I’m better off paying per to action clear. impression than per click because it ends up being If you don’t tell them exactly what you want them to cheaper. do, you will miss out on likes, subscribers, opt-ins, sales, At any rate, always start off with CPM and then switch commissions, or whatever result you are going for. to CPC later on, if it makes sense to do so. Make it as simple as possible for them — tell them 8. Always set a limited time or a limited budget exactly what you want them to do. You do not want to get surprised, so make sure that you If you want them to click a link and sign up for a free set a budget for your campaign. training, make sure your ad says “click here to sign up for this free training”. Whether that is a lifetime budget for a week of ads, or it’s a daily amount, make sure you set those limits. 7. Start off with CPM bidding KEY POINT: Only spend what you are willing to lose. CPM bidding is cost per thousand impressions. In other words, when you’re running Facebook ads, Yeah, I know what you’re thinking, “Charly, how do you only spend the amount of money that you are willing to have absolutely no return on. get ‘cost per thousand’ from ‘CPM’?”

It’s Roman numerals, I didn’t come up If that’s $30, then you only spend $30. with the acronyms, I just use them. A lot of times, with that first $30, you might make a $20 return, and then you can reinvest that $20 into a VOLUME 2

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NEW ad, building upon your previous split test results. • Audiences • Images 9. Try an internal campaign first • Headlines Start off with an internal campaign – meaning a • Text campaign that keeps your audience ON Facebook • Calls to Action • Anything else you can think of. such as getting someone to like your page. I’m not afraid to test stuff. By doing this your ads will get approved faster and And if you want to have success with your Facebook Facebook will like you more. Ads, you can’t be afraid to test stuff either. Remember, Facebook’s objective is to keep you in their ecosystem. It’s better for Facebook if you stay on The key to success with Facebook Ads (or any kind of advertising) is testing early and often. Facebook (naturally). With that in mind, start with internal campaigns, and Test, test, test and then test some more. then over time, you can move to external campaigns When things aren’t converting like you think they should, that send your audience to a landing page outside of test to see if you can improve the conversion. Facebook. When your ads are performing well, test to see if you 10. Test, test and test some more. can get them a little better. This is probably the most important tip on this list. When you see a competitor’s ad that’s a little different, If you take NOTHING else from this article, make sure test yours to see if you can incorporate something you saw them do. you understand and apply this. TEST EVERYTHING. All. the. time.

When you get tired of testing, test your tests.

Test early and test often.

Now you have the Ultimate Guide to running Facebook Ads for your next affiliate promotion.

ALWAYS be testing.

Be sure to refer back to these 10 tips before running To be clear, I am NOT saying don’t run ANY ads until ads for your next affiliate promotion – you (and your ad you have 30 different variations. budget) will be glad you did! Start with between 2 and 5 images or two or three headlines, or calls to action and start testing. Odds are one of them will outperform the others and you’ll start to get some data and maybe even make some money. Always be testing. Here are some of the things you can (and should) test:

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Article by August Grabinski

Why Custom Packaging Can Make A Difference For Your Funnel

then simply the package’s weight, meaning those who choose to innovate will no longer be penalized and forced to pay more for their freight. Unboxing videos are a phenomenon. A recent study has shown that 1 in 5 consumers have watched an unboxing video**. Even more important than the ever-growing presence of these videos is the consumer’s reliance on these vloggers reviews. Online reviews consistently prove to be a determining factor in consumer buying with a recent study showing 88% of consumer trust them***.

Within 100 milliseconds a consumer’s first impression is made. Along with labeling, packaging is what consumers initially see when making these very important perceptions. When looking at several similar products, packaging can either be the reason why or the reason why not the consumer decides to purchase. Why not use packaging as a benefit instead of a hindrance? In 2015, the USPS made changes to better reflect the 300% increase in custom packages being sent to consumers*. ‘Dimensional Weight Pricing’ allows retailers to be charged for the volume, rather

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Custom packaging is more than just branding. Creating an optimal size box allows the product to have better protection. A recent study shows that consumers want the most, with 80% saying the protection of their item is the most important aspect of packing while just 11% have been completely satisfied with their packaging

experiences to date****. Simply put, packaging is if there is a mishap with a customer who is active on a tremendous opportunity to create a unique and social media. memorable purchasing experience. At Mel Printing and Fulfillment, we have the knowledge and technology to create a super-efficient packaging solution. Let us help you develop custom packaging for your product. We work with clients from the ground up building the most practical solution. We also offer a turnkey fulfillment solution as well as managing the supply chain for your product or products. Dealing with a direct manufacturer with a supply chain solution as well as complete fulfilment capabilities has many advantages including speed to market and cost efficiencies. Why pay to have multiple products sent to one location only to have it shipped out to your customer? Getting the lowest cost on all products doesnâ&#x20AC;&#x2122;t always make the most sense. Thereâ&#x20AC;&#x2122;s also the value in having one point of contact. How many times do multiple vendors end up pointing fingers at each other when something goes wrong? In the end, the only person suffering is your customer and ultimately, your business. * Global Consumer Packaging Industry Report ** Google Unboxing Video Study *** Google Unboxing Video Study **** Global Consumer Packaging Industry Report

Custom packing means better branding, happier customers and increased perceived value which translates to more sales and loyal consumers. Custom packaging is worth it. Letting this shot at strengthening your brand slide could also potentially cost more than making the minimal investment in packing, especially

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Article by Adam Moody

Generating Traffic to Client Funnel With Non-PPC Or Long-term SEO

Good news!

continue to pursue as you move forward with your client.

You just landed a new client who wants a funnel built for But what about providing results NOW? their spray foam insulation business that has 3 locations Wouldn’t it be great to provide faster results to the client and is likely to expand. without asking them for a $5k ad spend budget for You’ve got the best looking ideas laid out and testing? you presented the client with a great overview Now, you might also be thinking, of course a “spray with milestones, automations, and email follow up foam insulation” company wouldn’t have the money for campaigns to maximize the return on traffic through a PPC campaign….but you’d probably be wrong. the funnel. That’s a $2k to $5k per installation service business. Speaking of traffic… Do you think they would appreciate some quick leads Did you discuss with your client WHERE this traffic was and be interested in a PPC budget if you can provide going to come from? results? If not, you both could be in for a rude awakening! You bet they would! The first step is to always discuss with your potential Here’s several methods you can use right now to start clients how they envision people getting to the funnel. driving traffic to your client’s new (or existing) funnel. Do they have a PPC budget? You’ll get faster results and start building the trust and Are they experienced in online advertising? authority that makes you more than just “their tech person” and into a trusted business advisor. Do they have a long term SEO plan? 1. Existing Customer File Are they going to local networking events, using leaflets, flyers, or other physical methods? Ah yes, the existing customer file. Especially true of physical “brick & mortar” businesses, but also good for Now, that’s all great stuff that you online businesses. Every existing company has contacts, can (and should) work out leads, and previous customers stored somewhere. ahead of time and Maybe it’s in a filing cabinet. How could you use that? VOLUME 2

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Utilizing Press Releases is a great way to get a surge of traffic and can have some excellent SEO advantages... but that’s for another article! Every business has newsworthy announcements that you can use and good press release services will do the writing for you - just supply the details and away they go. This is a great method to combine with a special offer or discount announcement so that you can capitalize on the extra traffic. Business owners love seeing themselves and their business in the news! Hire an assistant to scan and enter the data into a spreadsheet and then create a special offer just for these prior contacts (be sure that you have permission to email them). This can be done also by someone in the business, or you can help out by finding someone to do it for them. Create an engaging email with a special offer or discount and watch the traffic start coming in. You’d be surprised how many businesses do not take advantage of their prior customers! This is just a way increase the number of transactions per customer - which we should all remember as one of 4 ways to increase revenue...right? Ok, that’s 3 great ways to start getting traffic into your client’s funnels without having a long term SEO 2. Free Samples - Use Them! strategy or an expensive PPC campaign set up. Does the client have anything that can be used as a Which ones are you going to put to use to start getting sample? quick results for your next client? How about a free service (dental cleaning? Training guide? 1 month free membership?) that can be created If you’re interested in optimization, automation, from the client’s business and used to have influencers productivity, and time management like I am, you can find out even more and get in touch with me promoting the business for you! at www.productivity.academy. I not only work with That’s right, just about any business could have a free building funnels and business, but helping other online service created from their offerings, it doesn’t just have entrepreneurs with their productivity and goals while to be your typical Instagram stuff. not helping with SEO & Digital Marketing training at Don’t think that just because you aren’t selling clothes www.semanticmastery.com. or other photograph worthy items, that you can’t use influencers. Find out where they are and approach them. Would they be willing to take a free sample in exchange for a review or promotion? This is a win-win situation where you’re helping an influencer share new material or products that they get to try for free and you get the benefit of driving traffic back to the client’s funnel or website. Done correctly, you can form a JV partnership with good influencers… 3. Extra, Extra, Read All About It! That’s right, the news is still around and it works!

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Article by Robert Neckelius

How About 9 New Clients In A Month?

Do you run a B2B operation and would like to get new What I realized was “people are never going to buy from you if they have unanswered questions”.. clients on autopilot? How about 9 new clients in a month?

But if I could actually answer all their questions on the spot, why couldn’t they become a client right then and there? No contact form, no live chat, no phone call, no proposal, just order.. and let’s go!

In this article I’d like to outline some of the things we’ve .. The same way they shop bikinis or posters online.. done in my video production company to acquire new Well it turns out it’s possible.. you just need to build a clients on autopilot.. B2B funnel that can close deals for you! This wasn’t always the case.. Here are some of the things we did to accomplish this. We used to have a website with a contact form. Get over false beliefs around “people don’t read long Prospects would fill it out. texts/websites” We’d annoyingly try to find a time that suits to talk It just ain’t true. If it’s relevant, they’ll read. This is for both us, have the same conversation with every important because if you have this belief you won’t prospect, where they ask for a proposal. really make this work. We’d spend hours crafting a nice proposal, which then Start treating your website like the salesman that it is would get rejected as we we’d frantically follow up and Your website can close sales for you while you sleep, even kept asking ourselves why this sucks so much. if you sell Facebook ads, social media management, or Well, there’s a better way. any other B2B service!

What you’ll need to do, as I alluded to earlier, is give people ALL the information they’ll need to make a purchase. VOLUME 2

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They’ll need to know your price.

Add bulk discounts if possible

They’ll need to know your process.

We’re kind of getting into business growth tactics here

They’ll need to know a bunch of other things depending on your offer. One example for us as an animation company is that people often want to know if we make videos in several languages, they want to know who owns the video rights when it’s been produced, etc. but I just had to throw this one in there. It won’t make These are all questions that need to be DIRECTLY sense for a lot of you readers, but for some it will be a answered on your website if you want to make the sale game changer. when you’re mid REM sleep. Again, we sell video production. Turn your service into packages

I added one paragraph on our site saying 10% off if This might sound hard, but if you just think about it you you buy 3+ videos. can probably pull it off. In 3 weeks 5 new clients took us up on our offer, 1 client So many B2B service businesses use a contact form because they’ve convinced themselves that “every client needs something different”.. Ok sure, that may be true but if 90% of what they all need is the same then why not just turn it into a package deal that can be advertised on your page, ready for purchase?

had done it in the previous 4 years when we never asked. By the way, we’ve gotten up to 22 new clients in a month, I literally just didn’t put it in the title because I thought some might call bullshit and not read the article.

This is what we do, and to customize their orders we Also our average order value is close to $1,400. simply put add on services when the clients fill out their Hope that’s motivation enough to turn your B2B service brief on the thank you page business into a machine that can close new clients on Provide testimonial overload autopilot. One of the things we started to do was ask everyone for https://neckelius.com a testimonial, and post it on our site. My thinking is that on the 43rd testimonial any skepticism they had left will be shattered, and they may proceed and buy. Retarget people who don’t buy This doesn’t really have to do with the website itself, but just do it.. okay? My Facebook retargeting ads have had an ROI of up to 1400%.

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Article by Josh Jurkovich

Marketing Foundations: What You Need To Have Completed Before Hiring An Agency.

In my couple of years servicing clients I’ve worked on some projects that have gone smoothly, and worked on some projects that have been a nightmare. I started thinking about what the difference was between the two. The difference between the successful and disastrous was one thing: having a solid Marketing Strategy that I like to call the Marketing Foundation... A foundation that clearly explains who the target customer is, what the offer is to that target customer, why the offer is valuable, and how they plan to ascend that customer through the buying cycle and value ladder to eventually purchase high ticket items that provide tremendous value.

The Core Foundations: How The Internet Changed Everything “People don’t buy the way they used to, is your digital presence giving people what they want?” What is Your Offer: Who is Your Customer? “If you’re talking to everyone, you’re talking to no one, this will help define a niche for the core business offer and customer personas so we are creating the right content to deliver to the right person at the right time.” What is Your Offer:

The Buyers’ Journeys -“The buyer’s journey needs to be mapped out. How does a prospect go from first being aware of their problem and your product/service, to I’ve completely changed my business model to offer becoming a customer or evangelist? Have you mapped a two day intensive marketing foundations bootcamp this out?” prior to signing any type of retainer agreement with the business. This marketing foundations course will go Your Sales Process -“Does your sales process match through some key foundational assets that a business the way people buy? If not, it needs to or there will be needs to have before ever worrying about writing a some disconnect. Legacy sales still works, but not as blog, doing social media, PPC, SEO, etc. Those are all well as it should and it doesn’t provide our customers simply tactics to reach a typically common goal which or prospects the value or experience that they deserve.” is growth. But… you can’t know which tactic is right Brand Story - How do you tell your brand story? Why in which scenario, if you don’t have the basic you exist? How do you help people? This will be the foundation in place…. basis for all the copywriting a business does, from Facebook ads, to Google Adwords, to ebooks, to blogs. This will be the main story we are telling. People don’t respond to logic, they respond to feelings, and VOLUME 2

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the best way to elicit feelings is through storytelling. take a task you used to have to do yourself, and allow a computer and technology to automate it. Your Funnel (business Model) Give Them What They Want - “You know what Outsource What Your Can -With proper systems, project management software, and automation tools, questions your prospects are asking Answer them!” it’s then much easier to outsource and assign tasks to Provide Value-FREE - Always give more than you freelancers and Virtual Assistants. Without process, receive. Help more people succeed, for FREE, and outsourcing is a nightmare. Without automation, others will pay you for the same advice. outsourcing can also be a nightmare. Value Ladder/Ascension - You can’t ask someone We’ve built a foundation, showed you how to develop to marry you on the first date. Most high ticket items a business model that will scale, then given you tips on will require a customer to “ascend” to the high ticket how to optimize your process, automate everything, item where you provide more and more value for and outsource what you can’t. With this, you can truly more money which ends up taking more of your time. find freedom from your business and get away from being an employee of the business.

Building the Process: Optimize Your Process to Scale - Once you have a foundation, you need to have a process, and a process that will scale. How do we build out business processes that can scale the outreach at the front level of the funnel and make sure delivery and fulfillment of the services happens the same way every single time and truly wow’s the customer?

I am in the process of writing a book and putting together a webinar presentation outlining what needs to be done at each step. Please reach out to me if you are interested in learning more about any of these core foundations!

Automate Everything - We need to be using technology to our advantage. There are hundreds of thousands of tools available to make our lives easier. If it’s slow and repetitive, chances are someone has found a way to

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Launching A Product In Literally 4 Hours Article by Andrew Hall

It was a crisp Fall afternoon in Southern California Here is the exact overview used to create the Sales and we had been talking about creating a product for Funnel: Facebook Ad Training and Done for You services for over three weeks. The original plan was to create some content, get the sales funnel up and running and get the membership site up so that once people bought, they would immediately enter into the members area and be setup for some live webinar training and one on one consulting. The problem was procrastination… Every day thinking about ALL the different steps and then putting these steps into action… and then creating the content… and then the Facebook Ad Copy… and then building a list… and then creating a presentation… and then get people to the sales funnel. We had to come up with some pricing, actual product delivery, how much content was going to be delivered, when would it be delivered, and the duration of the course plus one on one coaching. What we did know is the majority of the delivery would be live and recorded videos so those could be created The Sales Funnel Plan – this is how from 8 leads per on the fly on a daily basis if need be. These aren’t all day, one can make literally one million or more in a the steps but it’s a great start to having the product year. created and ready… There are some important steps, though – Daunting tasks for most until this one Fall afternoon where it was agreed that we would just mail to my 1. Have an opt-in page for a free giveaway that existing list, and Andrew was going to deliver targeted traffic can click and get to know more about a webinar…. you and the information they want.

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2. Register the opt-ins for webinars. From the webinar, some will buy if the content is worthy and the value of 3/

the product far exceeds the price. Testimonials always buyers who believe that YOU are the solution to ALL of help. their problems. Your price will determine your workload as well. So these are all things to take into consideration 3. Send the attendees to a sales page to purchase your when it comes to how you can deliver your products products and services. and services. 4. Offer a higher priced service or product. This allows It was 2:00 noon PDT on a Tuesday and I said, you to leverage time and effort. $1997 is an easy price “Andrew, the webinar starts at 6:00pm… let’s do this!” point if the value of your product/service far exceeds Andrew obliged and while I started on the “Here’s the price. What You Get” items and the “Here’s What You are 5. Have a downsell offering to a lower priced product Missing Out on if You Don’t Get In” items, Andrew was people can join if they simply can’t afford your Big designing the sales page. Packages. In just two hours, the Sales Page was up, Buy Now 6. Offer a Bigger package to those whom you have Buttons were in place, the email follow-up sequence earned trust and helped to achieve desired results. This was written, all the sales copy was complete… Now can be a Live Workshop, a Streaming Event, even to the presentation. This was not going to be easy more intense One on One Coaching. Make sure you but between Andrew and I we created a 90 minute value your time. Some of my clients won’t get out of presentation that included Live Demonstration bed unless the buyers are paying 4 – 5 figures upfront plus lots of valuable content and just 2 minutes before the webinar starting… for coaching. We were ready. Your best clients are those who are not investing their last bit of credit card on your program hoping you can “save” them. You can’t be their savior, so do not accept EDITION 8

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This was the first ever webinar for Andrew. He had never seen the admin dashboard of Go2Webinar before, but we started the webinar with over 70 people on and Andrew was in his zone!

37 years from car washing, to online marketing, to online business consultant. He’s done personally over $100 million in revenue and shared his strategies via stages, workshops, and one on one consulting in 84 countries around the globe. He’s an award winning The presentation went off without a hitch and $21k later, speaker with his specialty in targeted traffic from Andrew was off to the next part of the plan… creating Facebook, LinkedIn, YouTube, Google+, Instagram, live training webinars two days a week and some 20+ and Facebook Ads. recorded webinars inside the members area. Now he had the money to reinvest into Facebook Ads, paid off a few debts, focused on creating content and more sales webinars, and he’s well on his way to over a Million in revenue in 12 months! Andrew Hall is an award winning marketer who earned a 1968 Camaro from a Shopify contest for top sales in first 30 days.

Jim Graham has been an entrepreneur for over VOLUME 2

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In Business, How Do You Differentiate Yourself? ARTICLE BY Seth Greene

In a crowded marketplace, how do you differentiate yourself? If your prospective clients can buy essentially the same products or services from anyone else who does what you do, why should they choose you?

snarky, I said, “Hang on, doc. Let me call everyone in my contact list on my IPhone. I will ask them if they still have teeth, and if they do, I will tell them they have to call you!”

If everyone says they give great client service and does a good job, how can they tell you apart? 80% of the adult driving population says they rate themselves a better than average driver, and we know statistically it can’t be true, right?

You see the problem? If you are trying to be everything for everybody, you are really nothing different for nobody special. So what’s the solution?

We analyzed his patient base, and found out the truth. His ideal patient was an affluent, suburban woman, How do you answer the Dan Kennedy question, “Why age range 40-50, who had gotten divorced in the last should I do business with you, as opposed to anyone 6 months. She was starting to date again, and terrified else who does what you do?” of competing against younger women. She wanted to do something to make herself more confident in her With a magical marketing proposition that makes appearance, but didn’t want plastic surgery. Is that a them want you and only you. defined market or what? When someone asks you what you do, how do you We remade his entire practice. It now looks like a answer? spa. You get your $25,000 (cash only) divorce smile makeover sitting in a massage chair (not a dental chair), I will give you an example from a client of ours. while getting a mani-pedi at the same time. They pick He is a dentist, and my first question during any initial you (and a friend) up for your appointment in a limo, consultation is, “Who is your ideal patient?” He said, serve you champagne, and make you feel like a million and I am quoting verbatim here, “I’m a dentist. bucks. We have now fired all of his other patients, he I can help anyone with teeth.” So feeling only does divorce smile makeovers. He makes four times as much money, and works 60% fewer hours. How do you stand out in a crowd?

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Does that change your marketing message?

product, you just need to put a new wrapper on it.

You think that starts a conversation? You bet it does! You don’t have to want these examples as clients, but I All of a sudden you have other women asking you hope this gets your mind spinning as to the possibilities questions, because they want that experience! We of market differentiation. have had women offer to leave their husbands just to get this treatment! It’s an advanced strategy, but it helps to not only know exactly who your target market is, but it works even better if you can offer a solution customized for them as well. Don’t worry, you don’t need a specialized

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SOCIAL

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MEDIA

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How You Can Adapt PR Tactics to Use on Internet & Social Media Platforms Article by Michelle Ciantar

your marketing and funnel lead generation strategy – 1. Understand Your Audience

Public relations practice in the 21st century has adapted to using social media applications for research, writing and delivering messages to communicate with stakeholders and target the public online. Almost every aspect of this profession relies heavily upon the use of the internet to achieve their outcomes. Articles, products, services and marketing materials can all be accessed and shared via the net; feedback from customers can be accessed in real time; links to sales funnels are published to divert traffic to a website; and blogging, photo sharing, newsletters and press releases can all be posted through websites and social media platforms such as Facebook, Twitter and Instagram. The digital era of using these communication tactics has become so mainstream and effective that they have been used successfully in political campaigning to win elections. Activists, corporations, government departments and not-for-profit organisations have used applications such as Facebook and Twitter to organise rallies, sign-up thousands of members to support a cause, raise thousands of dollars for advertising campaigns and to express their opinions and views to influence audiences. So, how can you adapt and use PR tactics to grow your audience, generate leads and convert more sales? Here are three simple tips to implement into

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This one gets thrown around a lot: ‘know who your audience is’. But do people understand how to do this effectively? It requires digging a little deeper than, ‘business owner who wants more leads and sales’. If you look up your country’s national statistics or the public records of the national parliament or congress library and search for data that reveals the number of internet subscribers in the last 5 years, how many household and businesses have internet access? Are they using the internet for ‘personal, private, business or educational’ purposes? What age groups use the net and social media and for what purpose? All of this data is important for planning a public relations campaign that uses social media. The demographic details will help determine which social media and internet applications are suitable for different audiences. Because no matter how often you are posting on social media, not everyone is your potential target publics and the way they use Twitter is different to the way they use Facebook. Understanding your audience in more detail lets you know why you are using social media accounts. Is it to generate dialogue? Is it to alert people about a new product and direct them to your main site? Is it to sell something? When you answer these questions after researching your audience, you will have a deeper understanding of why these applications are necessary, who is using them and why. 2. Cross Promotion Social media changed the dynamics of how people find and receive information through the evolving features they provide to communicate messages. If you have a product offer that you want to promote on your website, you can use multiple channels across social media and the web to cross promote to different publics and target markets. The key to successfully cross promoting a product is to ensure each social media application is being used appropriately to inform, influence and educate people according to its specific

features. Each message, post, video, image you use to promote the same product has to be altered in some way to maximise its effectiveness. Simply copying and pasting the same message across all platforms would be a waste of time and resources because you are not implementing a different message delivery strategy within the context and suitability of each application.

professional media outlet by posting quality content on a consistent basis with a strategy of achieving goals and objectives in your business. It needs to be used as a more serious undertaking than just using it to share with your family and friends. If you have product or service you are selling, you can post about the results and success stories your clients are getting; create brand awareness about you and your programs and network with potential partners and influencers. Utilize social media as a tactic within the context of a public relations practice to deliver on an â&#x20AC;&#x2DC;interpersonalâ&#x20AC;&#x2122; communication strategy which will enhance your results. For example, having a website is a tactic that is then linked to an objective and a message strategy. Use social media in the same way.

3. Treat Social Media as a Professional Practise Remember to use your social media posts as a

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The Sales of Social Proof Article by Ken Rochon

Have you ever done a search for where you are going to eat on Yelp? Or purchased something on Amazon and made a decision on the amount of stars instead of the price? Or bought a book because everyone is talking about it? Perhaps someone you admire is holding the book in their hand with the author or they wrote a testimonial on their social media page.

write reviews and as a bonus meet them and get a video review. Use www.SoTellUs.com 4. Start your sales presentation off with have you seen our reviews?

We are living in a credible and critical time for proving you are the one to work with. Having the most social proof, will give you an edge that is difficult to compete with. Here are some tips to make sales with social proof: 1. Turn on the reviews on your business pages (Facebook, 5. Ask your prospect how you would earn a 5 star review Amazon, etc.) when you work with them 6. Go to www.BIGeventsUSA.com and look for top events you can attend. If you purchase tickets through this site, you are guaranteed the lowest price and you get a photographer that will get your social proof pictures as an added value to your ticket purchase. 7. If you donâ&#x20AC;&#x2122;t have a book, and you want to be considered an expert, start writing down your ideas and contact www.AHAthat.com and they will help you get your book done in a very short time. Their system works! 8. Carry your book with you and as often as possible give it to influencers and prospects as a gift. If appropriate, get photos with the person you are gifting the book to so you can remind yourself to follow up and send 2. Have your family, friends, employees, sub-contractors them a copy. They are also reminded to give the book write reviews on your character a glance and connect with you. 3. Have your best clients and most influential clients 9. Want to get reviews, then write them. If you can set up a time each morning to write a review, this will be a great exercise in gratitude. Share your review and tag the person if possible. 10. Give thanks to every review, and comment your appreciation. Then share your review as a post.

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11. Whenever your business volunteers to help a non-profit, or cause or community, make a request

immediately following the event or help you provided, and send the link to your business page on Facebook so they can share their gratitude. This is not an exercise in being acknowledged, this is an exercise in being committed to your social proof and your desire to do good.

Being an influencer is the product of having the highest social proof. So be relentless in making sure you are going to the best events and capturing the experience you are part of. Here are some sample reviews to socially prove how impact causes gratitude and more impact.

12. Invite influencers and prospects to events you are Keep Smiling! attending, and they will appreciate you more for the gesture even if they canâ&#x20AC;&#x2122;t attend. And if they can, make sure you get wonderful photos to share during the event and after. These tips will dramatically increase your conversion, your opportunities and most of all your value proposition. In other words, you will be able to raise your prices because you have proof you are the best, and that means you can work less and meet less prospects because they want to work with you a lot more.

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VIRAL M

ARKETI

The Sec re

t To Crea

ting 7 Fi

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gure Vira

l Market

ing Cam

paigns

// Kate Mikado

sought-after hair stylist. She took a bus ninety minutes to school each way every single day. When it was time to apply for hair stylist jobs, she applied to all of the top salons. She went on four interviews out of the four or five salons she applied to. She found her perfect fit and started to work at a top salon. While working at the salon, she kept her eyes open for constant improvement and a brighter future for her family. Small Chicken Restaurant Rachel Pedersen Interview by Kate Mikado

The Secret To Creating 7 Figure Viral Marketing Campaigns Single Mom In Minnesota Five years ago Rachel Pedersen was not the queen of social media we all have came to know and follow, she was a struggling single mom in Minneapolis, Minnesota. Before she was successful and highly sought after Social Media Strategist and an educator, she was at a point in her life where she was struggling to make a better life for her and her daughter. The story isn’t that she was a single mom on welfare, living in a shared bedroom with her daughter, the story is that she decided to wake up every day and push through those struggles and the accomplishments she has achieved since. Most of us can relate to similar daily ongoing struggles that either we are fighting to push through currently or have or had someone close to us push through in the past. Being able to connect to similar struggles, having the same dreams of a better life for our loved ones makes us want to follow her on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube and her training.

Rachel was working full time as a hairstylist when she stumbled across an opportunity with one of the hair clients that had her tumbling into the future of entrepreneurship. “One of my clients came in she asked me If I could run some social media for her husband’s company,” Rachel says. She noticed Rachel’s Facebook presence. At that point, Rachel was running social media to bring in some extra clients for the salon but, was nowhere near an expert. The important thing was that she knew more about social media then they did. Who would’ve thought that her client’s husband and his “small chicken restaurant,” would have turned out to be Mrs. Winners, a popular fast food franchise in the

Southeast? Also, till this day one of Rachel’s Biggest clients who grew, as she grew within her social media business. Google University! Rachel has been featured on top publications such as Huffington Post, Cosmopolitan, The Daily Mail and more, as well as on top podcasts such as Entrepreneur On Fire! All of those accomplishments without a marketing degree. She put in a lot of time researching and learning from Google, YouTube and podcasts until she felt she knew enough about social media to be able to make it. She was six months into her side gig hustle when she put her one month notice into the hair salon! The very next day, her biggest client brought all of their social media management entirely in-house, and with that decision, Rachel lost fifty percent of her income. She made the decision to leave the hair salon because she knew she wanted to become a marketing professional, but as she lost her biggest client, she began to ask herself What If I Fail? What If I Succeed? Rachel was feeling overwhelmed with the decision she made to put in her one month notice in at the hair salon. So she asked her husband,

Before she was capturing real life with her brilliant ads, she was studying hard on becoming a

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“What If I fail? “ and his reply was ingenious he responded with “What If You Succeed?” Rachel didn’t want to forget those What If questions, she decided to post a piece of paper on the wall of her dining room that said “ What IF I Succeed?” so she can look at the paper every time she asks herself What If I Fail? “I wasn’t ready, but sometimes you just have to make it happen,” Rachel said. The fear never goes away, and if you’re waiting on a sign or a specific dollar amount before you quit your job to do your side hustle full time, something could always happen.”I had to mourn that, The idea of never living a life of security ever again, It’s going to be risks here on out” Rachel Says. I’m sure when she looks back, at the success she has and realizes she could of went back to that job

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and not have had the exponential that process from LinkedIn. success she’s currently experiencing, Leveraging the Spot Light she’s glad she took that chance on herself. When you have ONE ad reach 11,347,759 people, with only sixty Linkedin- Like an Online Digital dollars in AD Spend you know you’re Networking Party! doing something right! Rachel has Rachel’s first job in the industry was demonstrated the ability to leverage at a local digital marketing agency her (and her clients) everyday realas a Marketing Professional. She life moments and thoughts that we eventually moved into a higher all have and make them go viral. We position as Director of the Marketing have seen Rachel on the treadmill, Department with a technology sitting in her bathtub, even in labor. company. The problem was Rachel In the interview with Hawk, Rachel is an entrepreneur at heart through talks about how one of her ads and through. She didn’t want to that she was featured in, she was stay in a cubicle or have to income holding expert secrets while in labor in at the same time every day. So contractions and all and, how that with only having one client: Mrs. ad has helped launch her brand. Winner’s, Rachel goes to LinkedIn Rachel says “ Something about real to reformat her profile. She had to life is so refreshing, and it stands out, take her profile from hair stylist to and an ad that demonstrates real Online Marketer and Social Media life makes people want to engage Manager. She optimized her profile and click just out of admiration around her skill sets so business and respect.” She has her audience owners viewing her profile would engaging and clicking! know what she had to offer their The Relationship Funnel business so they could improve their social media presence. Rachel has mentioned the relationship funnel in other Facebook Rachel calls LinkedIn a “Digital Live Videos and on podcasts but Networking Party,” and it doesn’t in this interview with Hawk she make sense to go to a networking goes into the relationship funnel. event and only talk to the people Relationships with your customers you already know, right? She are the cement that can mend any started networking on a huge disconnect between your funnel scale, reaching out to members and your customer. Relationships recommended to her by LinkedIn’s are crucial in every aspect of a algorithm, and by using advanced successful business from the funnel searches to target specific job to social media. titles, locations, and industries. She reached out to Presidents, CEO’s The Three E’s and, Owners of companies and once they connected she made Rachel is BIG on the three E’s of sure her profile was reflecting on marketing and advertising. The optimized skill sets for that specific Three E’s are Engage, Entertain client. She then sent cold connection and Educate! “ They are incredibly requests to them, and she then powerful,” Rachel says! She goes followed up with a personalized into the Three E’s with Hawk in the message to build relationships by interview and which questions to trying to figure out the companies ask to engage really and how most needs. Rachel generated over people are doing it wrong! Rachel $32,000 worth of contracts using has fun with her social media, and it reflects in her video’s and marketing,

it has her followers waiting for the Rachel is the founder of Social next video she publishes excited to Media United, a leading online watch! university for those aspiring to become successful social media Money Printing Machine managers and strategists, like her. On Rachel’s facebook, she has Rachel says her Ah ha moment was a video called money printing “If I share my expertise and work to machine where she talks about her help others achieve the same types four-phase process to get more of dreams, especially social media raving, engaged customers that she managers, that is going to leave used for her client to target for future a bigger mark.” That makes Social launches. Her client went from a Media United an excellent platform couple of hundred followers to for her to reach that more significant fourteen thousand followers without mark on an extremely high level with having to pay for likes, and this many people who are in the same client also had a 1.3 million reach. spot as Rachel was five years ago. You want to build your audience Side Hustle to Two Comma Club so when you are ready to launch, your audience is already raving and “I felt like I was drowning while ready to take action, and purchase! holding a laptop over my head trying not to get the keyboard wet.” Rachel Social Media United describes her journey through side

hustling and trying to keep her head above water. I’m sure everyone reading this magazine has felt the drowning overwhelmed sensation on the journey of entrepreneurship. The difference between staying in the side hustle mania and building a thriving, successful business with accolades is to keep making steps in a forward direction, Rachel says she makes lists and takes action to complete those tasks. This March Rachel was accepted into the Two Comma Club. The Secret! Rachel’s secret to creating seven figure viral marketing campaigns is to make it entirely about your fans, customers and, followers. “ Everyone always thinks that making a million dollars or going viral is about them,” Rachel says! In the

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interview with Hawk. Rachel shares her secret sauce of being customer focused. “The more important part of this is helping your customer being customer focused” Hawk adds. Social Media To Pursue Your Dreams Rachel overcame struggles and continues to inspire thousands of people daily in her social media groups, her students, and clients. Her videos and social media posts encourage them to overcome their struggles as well. As more and more individuals see her ads, hear her on a podcast, look at her videos, and hear accounts of her interactions with her clients and get to know her backstory her reach will advance to billions. The World will know Rachel Pedersen’s name! Rachel Pedersen & Hawk Mikado Interview Transcription Hawk Mikado: Hello and Welcome this is Hawk Mikado the Funnel genius and publisher of Funnel Magazine. I am so excited because

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today we have Rachel Pedersen who is an absolute genius when it comes to social media viral marketing. She has helped five people make a million dollars with social media and Facebook ad marketing. She has done it all while having a husband and kids to manage. She is also training people to do this for themselves. Which is really cool! Thank you for being on and sharing your brilliance and wisdom with everyone! Rachel Pedersen: Thank you so much, Hawk! This is truly an honor. Hawk Mikado: Thank you, Can you share a little bit about how you got started? What inspired you to join Internet Marketing? Rachel Pedersen: Absolutely! The funny thing is I accidentally stumbled upon entrepreneurship for most of my life I always thought that certain people had businesses and, was passed down from family member to family member and then there were the rest of us the “normal people” who didn’t have businesses. I didn’t realize that entrepreneurship was a thing that people could really do. I accidentally became a social media manager actually when I was working as a hairstylist full time. One of my clients came in she asked me if I could run some social media for her husband’s company. And that was the start of my online marketing journey. So I started reaching out to look for people who were doing what I was doing. And found a couple of people. I really found that people who talked about social media, wasn’t doing it. They were teaching it but, not still doing it. As I built my clientele, other people started to reach out to me asking for help and support. I decided to do both. I was going to run an agency of my own and teach people. It was kind of interesting. It naturally became a pretty successful business.

Hawk Mikado: That’s Awesome. So far you helped five people to become millionaires, and one of them is becoming a multi-millionaire. Can you share a little about what is the secret sauce behind helping people create not only viral content? But making it actually produce and generate an income for them? Rachel Pedersen: I love this question! Everyone always thinks that making a million dollars or going viral is about them. Their company, their product, their brand! And the crazy thing is, that the moment you reverse the whole process and, make it completely about your fans, your followers, your customers. That’s when you find true success. Now I know that sounds really cheesy by itself. The reality is when you start to identify what moves a fan, a follower, a customer to take action whether it’s to share a post, to comment on it, to like it, to engage, and to wholeheartedly follow a brand, as you go through that process you develop waving customers. Who can’t help but want to purchase absolutely anything and everything you put out there. It’s that process of reverse engineering the emotions and diving into psychographics behind social media that I realize it’s not about the brand it’s not about the product it’s a one thousand percent about the customer Hawk Mikado: That is so key! I see so many people that are out there sharing you have to build your brand, you have to do all this, I love that you’re saying, that’s obviously important, the more important part of this is helping your customer being customer focus. I remember when we were starting, and we were helping our customers, and they were like how do we get our brand and I want it to look like this! And I was like how do we know it’s going to convert. And they said because I like it. And I was like Are you the

customer? And the Answer is NO! So focusing on your customer that goes the same for your funnels and, all of your products. That’s Brilliant! I love that! You built two businesses, you built them while you were pregnant. You have two kids now? Rachel Pedersen: I have three kids now! Hawk Mikado: Three kids Awesome. I’m sorry I am a little behind the times apparently. We just had our first. I was completely incognito. You spoke at Funnel Hacking Live. You spoke while being pregnant. You built this incredible business while being pregnant. Can you share a little about the experience of building a business while having a baby and not taking maternity leave? Rachel Pedersen: Absolutely! Hawk, you experienced this yourself! Having a new baby whether it’s your first, second, third or seventh it’s like your whole world gets turned upside down for a second. While

I was pregnant, I knew that I only had nine months to get everything figured out before the next era. Everything was going to change drastically. Now as I was building, I decided I was going to be very, very intentional and recognize that this was basically a nine-month sprint. I had to get as much work as humanly possible in. And build sustainable systems. And that sounds like a Buzzword. When I discovered how powerful, sustainable systems are. I realized I will be able to have time with my baby and recover from labor, delivery and all those things that go along with having a new baby. As I built up my team, we built exhaustive systems. Everything from handling customers, clients, chain of command, bringing in my husband in as my director to handle all the pressure when I knew I was going into a season where I will not be able to. Now What I didn’t expect is that when I had my third child, about three months ago. He was kind of like a reset. Like someone hit a reset on my life and

suddenly I didn’t want to work 70, 80, 100 hours a week, and pull tons of all-nighters suddenly I wanted and craved systems It sounds so weird. But that was the only reason my businesses kept going without a hiccup as soon as I had Dominic. So we started building up more and more systems. And I became kind of obsessed with them. As soon as I created an action step or a new product or a new offering I quickly built up a system so we can plug someone in to handle that. And I have to say that having a rock-solid team is an essential part of building a thriving business especially if you plan to have kids. Hawk Mikado: I can completely attest to that! A quick story, I guess both our kids are the same age. Because my daughter is almost three months now. And as soon as she was born. And I became back to work. We need these systems. We need to automate even more than we already have automated. I already had a business that ran for

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six months without me even being in it. That was awesome! Then I was like we have to scale this. I figured out how much money children cost. You’re talking about implementing all of these really high powered systems. Out of Curiosity How much of your business have you automated? So you can make sure everything runs smoothly? Rachel Pedersen: on a day to day basis I can be completely uninvolved in the business which is crazy. Right before I had Dominic, we finished automating everything. We either automated or augmented the process with my team with systems. So not everything is fully automated, but it’s definitely augmented with teams and systems. So I would say probably 90 % of my business is automated. Now I can jump in at any point and take over as much as I want. Sometimes I like to do that. I really like to jump in and handle a new strategy or set up my own Facebook ads. I enjoy those things. I find them really fun, and they bring me to life. When I completely automated it. I was like wait I want back in I want to do a little more. Now I can choose how much I want to do literally on demand. And If I were to go on Vacation next week nothing would be interrupted on the workflow from my week to week. It’s pretty powerful. Like I said about 95 % of my business is automated or augmented. Hawk Mikado: That is awesome. That is brilliant. You have done it for the consulting side! Have you also done it as well as for your social media training side where people come in, and they learn and go through the process? Rachel Pedersen: The training side was actually the side that was more automated and put together with the systems. That side was easier for me to figure out. Especially VOLUME 2 * FUNNEL MAGAZINE

since I had hired from within my community. Every person on my team was a raving fan. They knew what I believed in what I stood for what I didn’t like what I didn’t care for. And they came in and just brought the community to life. While I was enjoying my new baby. But the consulting and agency side that was where it was a little bit trickier. When it comes to social media and Facebook ads. It’s a blessing and a curse I‘m naturally very talented at both. As much as I wanted to pull away, I had to make sure there were 8 players in place. And literally, the week before I had my third child. I realized my team was ready. That was an amazing feeling. If that had not happened I would still be sledging away every single day every minute of the day working on ads and social media but the reality is my team is as good as I am if not better. I come in I come up with the strategy I hand it over to them. I know exactly what they’re going to put together and there are this immense trust and respect built on that side of the business as well now.

relationships. I have this belief that relationship fills in the cracks. I am not a funnel builder like you are. I can build funnels they suffice they are not beautiful sometimes they convert sometimes they don’t I believe relationship allows people to see past what’s missing in a funnel at least for me that was the case. That’s where I discovered this power of relationships. Was the relationship funnel. That carries people from step to step product to product and for business to business. Hawk Mikado: That is absolutely true! Even as a professional Funnel builder it took us 6 or 7 funnels to get Funnel magazine the funnel converted and were profitable by day one. The current Funnel is profitable by 1pm almost every single day right now. Whereas before the very first funnel we launched it took two months. We invested two hundred dollars, and it took another two months to regain the difference of that. Whether or not you’re good at building funnels there is always that component. Relationships are the key absolutely without building relationships the remainder of the cache flow that missing gap of cache can’t get filled there’s just no way could that happen.

Hawk Mikado: Awesome! You talked a little about creating these obsessed fans, these hyper fans, that really get engaged they are connecting they are building relationships with other people in Rachel Pedersen: Absolutely to be the community. How do you create totally honest one of the craziest things March of this year I accepted engaged hyper fans? my first two comma club award Rachel Pedersen: I love that which means for anyone not question! Engaged hyper fans familiar I made a million dollars in come from authenticity. One of the my business. And I am pretty new things I did very early on my social at Entrepreneurship I have been media training. I let people see me. doing for this just shy of three years The good, the bad, the ugly, the for me that’s a massive success, but tears, the frustrations, the wins, I what most people don’t know my let them see everything that wasn’t funnel didn’t break even, it wasn’t just a polished, perfect product. By profitable even close. I actually building relationships with everyone didn’t make money until month over Facebook live, zoom calls, two or three. That hustle involved in the community, engaging with was insane it was exhausting. I just every single comment for at least a decided I am going to be successful. year I began to build really strong And now today I have a profitable

funnel, and it’s so much easier I can go all day every day lets do this. Those couple of years were a lot of legwork and a ton of relationships. Hawk Mikado: You recently spoke at funnel hacking live sharing some of your brilliance! You were also featured as an ad you were holding expert secrets while you were in labor. Can you share the components of that? How has this helped your brand? How has it helped the Clickfunnels Brand? Rachel Pedersen: absolutely! One of the things that really interesting about a picture of me in labor holding expert secrets it’s in the face of conventional online marketers ads most online marketers have ads in front of their Ferraris and Lamborghinis and in front of mansions. Maybe it’s not even there’s, maybe it’s rented. Let’s be real! For many people, it’s just a photo shoot. There’s something so different about bringing real life into ads. Labor is as about as real as it gets. And Yes I was really was reading that book as I was going through contractions. Something that is such a pattern interrupt. People aren’t used to seeing real life not just highlights on social media. I think this is the might quite possibly be part of the reason why I been so successful in social media for myself and for my clients. Something about real life is so refreshing, and it stands out, and an ad that demonstrates real life makes people want to engage and click just out of admiration and respect. I know Clickfunnels has shared with me that every time they ran my ads for example for Funnel Hacking Live My ads performed the best so I knew that If I gave them those images, I knew those would perform well for clickfunnels. I thought absolutely why not let’s use real life to show other people what’s possible even if you’re not renting an Airbnb

that’s a massive mansion, or renting a Lamborghini this is the reality of my business I birthed a business as I birthed a baby, That’s what it did for clickfunnels. And for myself, the same experience has been similar. I like to show people the lows. I know that sounds weird. I like for people to see behind the scenes I like for people to see the before part of the reason for that if people don’t see who you are. If you don’t let them in on the journey, they are never going to be rooting for you when you win.

Hawk Mikado: Now I make $12,000 per month for a client. Before And After is so powerful. Before And Afters are so common in the fitness industry, not so common in any other industry, where probably it’s even more powerful in the other industries. One of the things you cheer is the three tiers of organic social media and adding in Ads. Can you share a little a bit of that? And how it can be implemented in somebody’s business right away?

Rachel Pedersen: Absolutely I am a Hawk Mikado: That is awesome I huge fan of the number three when actually just find a tax return I made it comes to advertising and social 12,000 dollars in 2012. media. Two different things I like to do. The three types of social media Rachel Pedersen: That’s astonishing posts that I use are

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under the 3 E’s. Which is engage, entertain and educate. They are incredibly powerful. What you will notice are missing from those 3 e’s is your brand, your product, you. It’s not about you. It’s not about your product once again. It’s about getting into the Psyche of Your ideal fan and follower that person who’s going to tell all their friends and family all about your brand. Right? You’re going to engage with them! Ask them questions as crazy as that sounds. Ask them questions that make them want to respond because you actually care! Now I have seen brands do this right and do this wrong I have seen a lot of people that say which Of our products are your favorite? That is not an engaging question that is a You, You, You. Ask them questions ask them what do you first thing in the morning? How do you get yourself pumped up? The next E is Entertain. Have Fun with Social Media. That’s a huge part of it. I see it missing so much. People take it so seriously they get so into sales mode. They forget that part of the reason people are scrolling through Facebook feed is to be entertained they are bored, they are waiting in line , they are at a dinner they wish they weren’t at give them something

they can laugh at, to give them something they can share with their friends at that dinner party. The third E, of course, is Educate. This is the place where the opportunity to tell someone wow here’s a different way, there’s something that’s totally you didn’t think about Not even diving into your own products but talking about the key philosophies or the key foundations of your brand and how you can educate the market without even selling to those people. Now what I like to do is combine organic social media with the power of paid traffic. This case Facebook advertising. Once I create an organic post, I actually turn them into ads. SO we can turn people into raving followers they are being engaged, entertained and educated and now we are able to remarket to them in the future. Because they know we are a brand that just doesn’t care about selling. So the three tiers come down to 3 tiers the first tier to get people into your sphere. The goal is to have that touch point I recognize that brand I have seen them on my feed before. So your goal is to get them into your sphere. Then you want to is to get them closer Get something into of value maybe it’s a lead magnet maybe it’s intro offer a podcast something that gets them engaged into your business and brand and ultimately involved what you do and then from there that’s where turn you them into raving customers. And now they’re going to be open to purchase whatever you offer from this point on. It’s pretty powerful Hawk Mikado: Absolutely! You talked about using organic post and turning them into ads. Are you referring to boosting the post? Or are you doing something different to turn them into Ads? Rachel Pedersen: While I personally am not someone who preaches against Boosting. I know there’s a

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lot of hubbub in the market about boost don’t boost What I do is go into the Ad manager and turn into an engagement ad, so it’s similar to a boost only you have significantly better options and insights inside the Facebook, Ad manager Hawk Mikado: We pretty much do the same thing. We boost it first, and then we take that boost to go into ad manager and change everything Rachel Pedersen: Exactly what I do I am a huge fan of a quick initial boost because I always have seen that it gets the ball rolling every single time. Hawk Mikado: Absolutely! You’re talking about an actual engagement ad vs. a boost ad which is almost the same thing but the functionality is a little different. Am I sure you teach all about that in your social media training? Rachel Pedersen: I teach all about that and so much more Hawk Mikado: Of course Rachel Pedersen: We go into everything about organic and paid traffic and how the two can come together and create massive fan pages, Hawk Mikado: Awesome how does a fan page actually function? Obviously, Facebook is your front end If we are talking about Funnels Facebook is the front end. It’s the most important component if you’re using Facebook to drive your traffic or Instagram or Pinterest or any social media platform that is the front end of your funnel and I see this happen all the time where people look at it, and they have their traffic, and they have their funnel but they are integrated components. Can you share the importance in the strategy around of having an effective page that actually converts and brings

them to the funnel pages? Rachel Pedersen: Absolutely we have paid traffic, and we have funnels, and the relationship between the two is really important. Right? We can’t have one successful and not have the other being successful and still have success. You really need to have both to Perform. I personally believe that the relationship is the same between organic social media and paid traffic. It’s very difficult to have a stagnant or dead Facebook page that hasn’t been tended to or put together have spammy links and then to have successful traffic. I personally believe that so many people look into your page to see if you’re legit to see if your walking walk and talking the talk they want to make sure that you’re legitimate and people always keep going back to your Facebook page. To check you’re out and see what you’re up to. I also believe personal profiles play a big part of paid traffic, how many times you have seen an ad, and you go look for that person’s profile to see if their life resembles their ad life? Have you ever done that Hawk? I totally do, all of the time! Hawk Mikado: I had seen one from Dan Henry yesterday, and it was a picture of him with his baby, I guess all social media geniuses do. I went to his profile, and you can see the same thing. There was this speaker it was ad to come to his event San Diego, and it was two vastly different profiles. Ok not interested I will do the same thing I will look up people to see if they’re interested in writing or to be featured article in the magazine if you got good ads then you’re probably a good person to be in the Funnel magazine. So you should probably target me if you wanted to be in the magazine. That’s probably one of the fastest ways to do it. Absolutely if you see a personal profile especially, and

you go to their personal page and if it doesn’t resemble its completely inauthentic and turns people off and even if someone does become a customer in my experience if you see someone do that and you realize they weren’t who their persona was and that relationship ended very quickly when that happens Rachel Pedersen: The same is true with personal profiles and pages. Just like what you experienced and shared. If there’s a lack of congruence between the page and the profile or the page and the ads I feel it leaves the person with the lack of trust. Especially in this game of online marketing. And building brands online the last thing you want is to have your potential customers sense the lack of congruency now people say well how I build the congruence into my profile and into my page. The best way to do it is to make sure your running ads that are in congruence with who you are. That’s a huge part of it. Your values are the same from profile to page to ads. Then you don’t have to spend this long to cover up your tracks of several lives or a double life Hawk Mikado: Absolutely I have a Sub Question to Congruence If someone runs an ad where they misspell something, or they misquote something, and then they get called out on the ad, but the ad is converting better than any over an ad they have out there what are your thoughts and insights? Rachel Pedersen: I am so happy I am talking from experience on this one. I definitely had typos mistakes things that are not quite right in my ads in the past. If it’s just as simple as a mistake, something is a typo something that’s grammatically not correct something doesn’t quite make sense but that Ad is converting well you better believe I am going to leave it on. Because

that is in congruence with who I am, I am a very chill person I like to have fun I am not an uptight person I will let it run. Now I have clients on the other side of the spectrum. Where if there were a typo in their ads it would be detrimental to their brand. For example, some of my white collared clients who teach things have to do with professional services. That would not be good for their brand; I would simply make the change. Now when it comes to a let’s say something that changed maybe a term and conditions of a course or your program. Or it was something that wasn’t true, and someone called you out on it. If that’s something your running then you absolutely should consider shutting it down. I am a big believer either you call it out and recognize it and say hey update this isn’t longer the case but I wanted to share this with you I think that it’s important to shut it down. I actually had this happen recently. Where I have an ad that says closing soon. And it’s an ad that continues to perform. People ask me about it, how do you still run this ad that says closing soon it’s been running for the last year, Well I do close it sometimes. So it

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might be true. A month from now my program is going to close for a while then you won’t be able to get in. Once I turn the ads back on, as long as the ads are turned on you can get on it. I think there’s a fine line. I think you need to have that sense of urgency and scarcity. You have to try your best to make sure everything is a true representation of where your brand is actually at. Hawk Mikado: absolutely awesome Cool There are so many ninja secrets that you as the Social Media genius are well more in tuned to then me as a funnel genius. What are some of the ninja secrets that you have been able to implement to automate or to scale yourself and 5 clients to over VOLUME 2 * FUNNEL MAGAZINE

a million dollars? Rachel Pedersen: I love this question So one of my favorites tricks that we used. And it’s not tricky at all it’s just like a hack a little bit. I have one an ad for my social media training, and it runs 24/7, but that ad was my top performer so what I did I shared the link to my ad with all my students and I said hey guys people don’t know if what I do is legitimate. They don’t know if its a scam or if it was so if you had an experience with my training with the way I operate with everything that I say you can learn can you go on to this ad and share your experience so people know this isn’t a scam and people went and flooded this ad with the

just the most glowing testimonials you’ll ever see in your life. And that was my top performing ad hands down that was one of my favorites hacks for getting an ad with just amazing social proof. And it’s not fake. It’s obviously socially manufactured because I brought people in and asked them to leave their comments. But you’ll notice I didn’t say only give your good experiences. And I didn’t delete. And I would never delete if someone said they had a bad experience. I would reply to it and try to make the best scenario for it. Socially Manufacturing your social proof is massively powerful. Anything this is huge is the funny motto I have I

want everyone to know my name and my face. And I believe that if everyone knows my name and my face, My brand will always be successful So I make an extra effort to be on podcast interviews, video interviews, interviews anything I can do engage in different groups, support other people. Comment on other peoples status. Because I know The more people see my face, the more they are going associated with the brand I run.

funnel magazine. My husband and I actually own a window washing company that he works on with his dad. This is the year that we are putting my marketing skills behind their business, and it’s about to take off, so I’m very excited about that! Hawk Mikado: You have a client who’s going to be a multi-million dollar brand Can you share your journey and experience that you brought your clients through?

Rachel Pedersen: Absolutely Hawk Mikado: Awesome do you my client that is closing out on have other brands other than your her second million. It’s been an Social Media Consulting and Social interesting journey when I first took Media Management? her on I have never helped someone Rachel Pedersen: I actually do. make a million dollars before, and They are all in funny places. I had that was not necessarily the goal an e-commerce website. And it was the goal was to run a great ad and my first experience in E-commerce. do some great social. And see what Brand new I did everything wrong happens, and I was so intimidated except for the Facebook ads. I by this client she was a very strong turned my Facebook ads, and we personality I always thought she was were making 1-2 dollar acquisitions. yelling at me when she was voxing So before you know it we scaled I me. But the reality is she speaks very was doing a thousand day in sales. intensely, and she’s a very polarizing The problem was I set it up as a figure just how she is she presents dropshipping website. So as soon herself with so much strength that the products went out we started a lot of people either love her or getting refunds massively the hate her. So I realize early on that products were not what we thought what if we could get her in front of it would be. I heard so many great more people (tier one) people who things about dropshipping. But the could love her and say wow that’s good news we had success for a little someone I want to learn from. She bit. We had sales coming in. I know can be massively successful. She’s how to drive the traffic. That’s where naturally polarizing. So What I did my confidence in E-commerce is we actually set up a lot of mini came. As long as it’s a good product chat campaigns the reason for that I can make an e-commerce site is she’s in an industry that is heavily thrive. We have a couple of other regulated by Facebook, and we brands as well one of them that are weren’t able to send traffic to her being developed that are called landing page. So we started to run Bread Winning Women, and it’s the traffic, and her very first launch a movement that features women which was in November of 2017 we who are ultimately the breadwinners did just shy of 150,00 dollars with in their household kind of a different very minimal ad spend less than dynamic one that I experience, 5,000 dollars in ad spend. So a and it’s little tricky to navigate. To phenomenal launch so we then be honest. Another brand and I started building up her social for don’t know if I am ready to share the next launch, and in January she this but maybe I will for the sake of did a launch that was 200,000

dollars in that launch obviously with revenue trickling with in between the launches. The most recent launch we got to reach her first 400,000 dollars month as this happened I was like Oh My Gosh her audience we built engaged a crazy raving audience that loves her so now we need to offer more things they want it they are begging for it, they are buying everything she puts out there. I actually came in and helped her with some of her strategies, adding some oto’s adding some order bumps. Just because I knew that’s what her audience is asking for based on seeing the comments I see from them. Just today I spoke to her, and it is halfway through the month. And she’s at 260,000 this month, so she’s going to have an over 500,000 dollar month. And I’m telling you right now she’s going to have a ten million dollar business by the end of this year it’s exploding faster than I know what to do with. It’s So much Fun! Hawk Mikado: That is so cool. I love it. You talk about being polarizing I know that’s very difficult, especially for Americans. We are taught in school to be liked by everyone. Can you talk about How do you get somebody who’s not polarizing to become polarizing? And how do you average that polarity? Rachel Pedersen: I love that question! So one common misconception about polarity is that it has to be controversial. Polarity is not necessarily controversial for example I don’t ever speak about politics I rarely speak about religion. You’re not going to catch me talking about sex drugs and rock n roll like those things aren’t good things that I talk about because they are controversial and that’s not my nature. However, people either love me or hate me and I realized quickly that polarity wasn’t the same as controversial.

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Kind of interesting distinction now what it means to be polarizing is to be 100% unapologetically yourself. That doesn’t mean you have to drop the F-bomb and doesn’t mean you have to do something that turns people off. Just being unapologetically yourself the version you are of yourself with your with your best friends, your family, the people you trust you’re going to get people who say they can’t stand this person and you’re going to get people that say wow, I Love who this person is. So the journey for me, for example, I had to learn how to become, so that means it’s going to be goofy, quirky, I am going to make mistakes, It’s going to be real, I like bathroom jokes I think they are really funny, I am going to talk about those things without any apologies and I am going to upset some people along the way, but it yet doesn’t have to be controversial. So what I recommend tap into who you are with your best friends and allow then allow the world to see that version of you. And you will naturally be polarizing.

everything is very family based. So they decided to babysit my baby and my dog. And they were doing such a great job, and they were other kids here too my niece and my nephew and my kids. ]\ doing such a great job, the night was going great and all of a sudden they looked in the kitchen because our dog was being quiet. And they discovered our dog had torn apart a blowout diaper and it was everywhere all over the cabinets, all over the walls, the dog dragged it through all around the dining room, so it was all over the carpet it may have been a couple of diapers the carpet was covered in poo everything was covered in the poop. And at that moment this is where we draw the line. They said we love you Rachel but not that much, so they sent us a video of all of this poop all over our house and they were like we’re sorry we are watching the kids, they are alive and well good luck. So we brought someone to clean it because I didn’t want to clean it either but it was so funny that I was laughing until I fell over.

Hawk Mikado: I love that perspective. That’s giving me the chills! I like the difference! It’s an Aha moment. Can you tell me a bathroom joke?

companies I have experienced that the success one of the craziest things I have experience at the end of the rainbow there’s not a pot of gold it’s not what you think is waiting there its 100% as cheesy as this sounds it’s the journey. Where the gold is being found along the way. For me that was finding amazing hires that feel like family, having a ton of freaking fun with everything we do, and being a good mom and a good wife along the journey it’s so crazy but when I got to the end, which is the end is just a beginning of the next journey there wasn’t that massive I made it feeling it was wow look at all the memories we made look how much we have grown. Look how rewarding that journey was, what better people we are now. So my best advice, as cheesy as it sounds, we have seen it on posters. To truly enjoy the journey because that’s what makes the destination worth it. Hawk Mikado: Thank you. That is powerful and beautiful, and I appreciate you for sharing. You have shared some incredible insights and wisdom you shared your three tiers and all of the different components to really connect with your audience to build your relationships, utilizing relationships in your funnel that is right there alongside with enjoying the journey. If you take those things and implement them into your business today, you will see massive success. Thank you guys all for joining us if you are watching the video or reading the article. Thank you, Rachel, for sharing your brilliance with the world!

Hawk Mikado: That’s hilarious. We are coming up at the end of the time here One thing that I love to have our guests to leave our audience with if they learn nothing from up to this point in the interview and you Rachel Pedersen: For Real? are to leave them with one thing to do it doesn’t have to be in business it Hawk Mikado: Sure could be in their life, the bathroom, Rachel Pedersen: All of mine are anywhere. What would that one stories though thing be that they could implement today in their life that they could Hawk Mikado: cool sounds good improve their life, business, increase Rachel Pedersen: Okay there are all their health, wealth and happiness? so inappropriate oh my gosh One Rachel Pedersen: Thank you, Hawk. day my sister and my assistant. So Rachel Pedersen: It would definitely It’s truly been a Pleasure. long story my assistant was actually be this that the journey of success is one of our best friends growing up something that most people to start so she was in the family for ten years out on and we expect that at the end and I hired her as my assistant, and of the journey is what we are looking my sister works in my agency. So for. Obviously, I built successful

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Metrics

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The Two Most Important Metrics In Any Paid Acquisition Funnel

ARTICLE BY Filip Merdic

When it comes to any funnel marketing, knowing your High-level overview numbers is very important. From a very high level, when you look at the paid However, when it comes to paid funnels (using online acquisition funnels, there are two main metrics that you advertising to generate traffic) metrics and knowing continuously need to be aware of: your numbers is of critical importance. • Cost per visitor (CPV or usually Cost Per Click) You need to know how much money you are putting in • Revenue per visitor your machine (sales funnel) and how much money your These are essentially telling you funnel is giving you back. • How much money are you paying to get one visitor. Your quantitative analysis will give you some vital • How much money are you making per each information: visitor. How well your funnel is performing. • Where you should focus your attention. • How much money you are making (revenue/ Cost per visitor is a showcase of the effectiveness of profits). your advertising. • How can you improve the efficiency of your efforts (making more money from the same There are two things that you can do to improve this amount spent). section • How can you scale your funnel (how much 1. Decrease cost to get each visitor can you increase the volume of traffic to your funnel). a) Depending on the ad network, this will usually mean increasing your Click-through rate (percentage of people clicking on your ad). 2. Increase the quality of those visitors

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a) Focus actions on improving the visitors that you are irresistible offer? getting on your funnel so that they are more likely to The usual industry standard is that anything above buy. 3-5% is good. b) You can do this through targeting, bidding, and ad AOV - average revenue from one paying customer. creatives. Revenue per visitor metric is all about your funnel. This could vary depending on your price points and This is the holistic overview of the funnel performance, payment plans. If you only have one payment option, but you will need to break it down into components to you will be generating steady AOV, but probably going to be leaving money on the table. FAQ about metrics and numbers in funnels When to start thinking about the numbers? see where you can improve your funnel.

Actually, to get maximum success, you will need to Let’s take for example a straightforward webinar funnel: map out those numbers BEFORE you run any ads or traffic to your funnel. You can make a prediction and map out what numbers you need to hit to break even, what numbers you need When you break down the webinar funnel you usually to hit to be profitable or 2-3x your ad spent (here’s a great tool for mapping out your numbers in webinar have four important metrics: funnels.) • Registration rate What do those numbers mean? • Show up rate • Webinar Conversion rate When you have a prediction and an exact mathematical • AOV formula of what you need to achieve to make your funnel profitable - you know exactly where to focus Registration rate - or landing page conversion rate. your attention to improve. This is the number of people that become leads (or webinar registrants). They have qualified themselves as interested in your offer. Your landing page and type of traffic is what is going to make your registration rate.

If you improve only one of those metrics, you will improve your ROI (Return on Investment). However, if you improve 2 or 3 of those metrics, you will exponentially improve your ROI.

Usual industry standards are that anything above 20% How do I go about optimizing those metrics? is good. With 20% CVR, you can have great ROI CPV - This depends on ad platform you use. funnels. Show up rate - the percentage of registrants who Registration rate actually show up on the webinar.

• Traffic - maybe your traffic is misled by your ad, and there is a mismatch in expectations These are people who are even more interested between ad and the landing page. in your offers. There is a big difference in show up • Landing page optimization - the first thing you rates depending on whether you are using a Live or want to optimize is your headline and copy as Automated webinar. this has the biggest impact on registration rate. Live webinars benchmarks are 30%+ The automated webinar is 60%+

Attendance rate -

Webinar conversion rate - the percentage of attendees • Webinar viewing time - is it automated or live? that convert to paying customers. (Automated webinars have a much higher attendance rate.) This is the number that is telling you the effectiveness of your webinar presentation. How engaging is it, how much hype does it create, does it make a really

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• What incentives are you giving them to show up on the webinar? • Pre-webinar email sequence. Can you add more content between the registration point and the webinar? • Confirmation page video - you can place a video on webinar confirmation page. Use this video to create a deeper relationship with your prospects. Usually, it’s the best to add more value with that video and create more hook and curiosity for people to show up on the webinar Webinar conversion rate • Where do people lose interest and drop off? • How many of them are actually clicking the offer? • Do you need to change the webinar pitch?

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Checkout page • • • •

How many cart abandoners? Do you have trust certificates and badges? Do you have testimonials? Are those testimonials addressing common sales objections?

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Leadership: Tactics - Opportunities That Yield a Winning Advantage

Opportunities That Yield a Winning Advantage Article by Jim Eagerton

Leaders not only need to use powerful and effective thinking, they need to be aware of opportunities that become available in their situation. Previously, we established one word definitions for strategy (choice), candidate moves (possibilities), strategic thinking (analysis), and tactics (opportunities). This issue continues the series of skills successful leaders need and that is their ability to see, evaluate and take advantage of opportunities called tactics.

employees as a way of keeping salaries in check in their industry. They had to abandon the practice once it was uncovered by the government. Businesses go after each other through pricing mechanisms by stealing competitors’ customers. Recently co-working companies attacked each other by handing out flyers for free rent while in the doorway of their competitor’s establishment.

Tactical Opportunities Can Make or Break a Business Tactical opportunities occur at various levels in the competitive business world. Businesses play tactics against each other (B2B), businesses play tactics against their customers (B2C), customers play tactics against businesses (C2B), businesses play tactics against their employees (B2E), employees play tactics against their companies (E2B) and employees play tactics against each other (E2E) forming the basis of “office politics.”

In (B2C) situations, businesses take advantage of their customers. They may issue a coupon for a rebate and then make it difficult to redeem the coupon. A major bank was hit with substantial fines for forcing mortgage In (B2B) situations, businesses play tactics against holders to take out insurance they didn’t really need. each other. One company may raid another The bank is now issuing refunds after getting caught. company for their employees. Tech In (C2B) situations, customers turn the tables and take companies made a voluntary advantage of a business. Typical situations are when agreement not to go customers boycott a business that is not up to their after each other’s standards. A cereal company bowed to pressure from VOLUME 2 customers to eliminate artificial dyes and flavoring FUNNEL MAGAZINE

in their cereal. Now a subsequent backlash has the aware of the situation, the boss was fired as well. A company putting the colors back in because parents classic desperado, I’m going down and I’m taking you want the cereal to look and taste like what they had with me. when they were children. Yep it’s the cereal that says Tricks are for kids. In (B2E) situations businesses take advantage of their employees through reorganizations and layoffs. In Chicago a “unicorn” tech company laid off 51 employees to make sure the right people were in the right positions, yet the company admitted they were still hiring. Companies go into bankruptcy to avoid having to pay extensive pension costs for their employees yet after they reorganize they continue to operate as usual. In (E2B) situations, employees attack their companies many times by becoming a desperado whistleblower and suing the company successfully. A major airline had a scheduling glitch that left many holiday flights without pilots. Pilots managed to cover the flights by Tactical opportunities require “being in the moment” getting concessions from the airline for their mistakes. to evaluate and, either pass or take advantage of the In (E2E) situations, employees attack each other and situation. The skewer tactic occurs in chess and business. form the basis of office politics. In the case of a big In chess, an important piece, usually the king or bank, an employee was terminated from the company. queen, is under attack from an enemy piece Shortly thereafter, the fired employee contacted and has to step aside and allow a lowerthe bank and told them that his boss had made ranked piece behind it to take the disparaging remarks about the government overseers ‘hit’ or be captured. In who were screwing up the retirement parachutes the business, it is the EDITION 8 company could offer. Once the company was made

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phenomena of a high-ranking official looking for a scapegoat or underling to take the blame for a situation or “to throw under the bus.” Can you find the skewer tactic here that wins the black rook? (…Ke7, Rh7+)

Since tactical opportunities require “being in the moment” business people and chess players must react quickly to take advantage of the opportunity when it exists or it may pass and not happen again. In companies that trade stocks, commodities or currencies, they monitor their specialty waiting for an opportunity to become available. But when the opportunity occurs, they need to act or someone else will take the trade you didn’t. In business, companies take advantage of the situation because they have the opportunity to do so. One company cannot fire another company’s employee because they just aren’t in a position (or have the opportunity) to do so.

Another chess/business tactic occurs after companies undergo a layoff; the survivors are often required to pick up the work from those who departed. This can lead to an overworked employee or an overworked piece in chess. It’s management’s job to determine when and if an employee has too much to do because there will be consequences when that happens. The SEC was clearly overworked in pursuing white collar financial crime which allowed the biggest Ponzi scheme to run for years before getting caught. Can you find the Next Issue: Leadership – Good Decision-Making Drives overworked piece in this position? Better Bottom Line Results

(Ne3). If the knight doesn’t capture the knight on g4, white gets checkmated with Qh2. If the knight captures the knight on g4, white gets checkmated with Qg2 or Qg4. So the knight calls the home office and asks them what he should do, and they hang up on him since they don’t have an answer either.

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J.K. Egerton is the CEO and founder of Business on the Board™, a leading-edge talent development company that uses a game-based approach with business strategies and tactics. His book, Business on the Board, is a #1 management self-development bestseller that reveals how business and chess are related. It’s available nationwide.

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Getting S.M.A.A.R.T. About Accountability Article by Jeffrey Klubeck, M.A.

I’ve been talking a lot about Accountability for years… and, all over the world lately. Accountability is a concept or a “thing” I like to compare to driving, parenting, or having integrity: Everyone thinks themselves to be really good at it while easily accusing others of being really bad at it. A point I have made painfully clear for my audiences

recently is that while they THINK they know what Accountability is and while they THINK they themselves are “Accountable”…the truth is that very few of us REALLY know what Accountability is and even less of us know how to hold ourselves or others Accountable. Here are my Top 3 Tips to getting on the road to Accountability:

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1. When you set goals, be S.M.A.A.R.T.– If you’re not crystal clear about your goals, it is harder to achieve them! Perhaps you’ve heard the saying, “if you have no destination, ANY road will take you there!” So, Specific is very important, but you also want to make sure you set Measurable goals that are Achievable and Ambitious… for totally motivating Reasons AND that include a Timeline of when you want to meet each goal. For accountability, your goals really only need to be specific, measurable and time-bound…but a Coach will make sure you believe you can achieve the goals (achievable) and support you in any behavioral changes that make the goal “ambitious.” I usually cover S.M.A.A.R.T. Goal Setting in great detail during the first Complimentary Coaching Session I give someone. 2. Make your goals even S.M.A.A.R.T.E.R.– When we evaluate the progress we are (or are NOT) making towards our goals, we are embracing the accountability that lets us make the tough decisions…to renew our faith in our strategy (if it’s not working “yet”)…to revise the strategy (if it simply isn’t working) or revise the goal itself (if we are ahead of schedule or doing better than we originally projected). These are the decisions successful people make all the time! Still, there are way too many business professionals that spend time creating specific goals, but once they start working on those goals, they forget to check in to make sure they’re on track. I get it, life gets busy, but reviewing progress needs to be business activity that receives just as much priority as say, invoicing clients and prospecting for new leads.

3. Tell someone as S.M.A.A.R.T. as YOU!– One benefit of having a business coach is that you always have someone to share your goals with. I realize not everyone has a coach so if you don’t have one, share your goals with a friend, co-worker or family member. JUST MAKE SURE you only share with someone who also sets and pursues goals! If you share your ambitions with someone who has none, you can expect them to defend their egos by trashing your goals before they ever hunker down to create their own. Sometimes, the simple act of telling someone what you will achieve and knowing they might ask you about it will motivate you to be more diligent in working toward the goal…just make sure you only share your goals with someone who themselves is a goal-setter or someone you know to be accountable in their own lives/careers.

For readers of Funnel Magazine who know Accountability will make a difference to your Team Building and bottom line, I have created a free download that teaches you skills on how to be and hold others Accountable. This program will teach you how to keep your clients, employees and team members Accountable, at the same level that a professional coach like myself would. To Your Success! Jeffrey Klubeck, M.A.

There you have it! Those are 3 simple tips I recommend following to get on the road to start keeping yourself and others Accountable.

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Are You In Full Control Of Your Data? Article by Eric Luis

For most companies, the main asset you have is control of your data...

to do this and thus enable you to take control of your data. If an associate of your workforce leaves their notebook in a taxi or their cellular phone was stolen, However, members of personnel need usage of your your data could be wiped. It has two benefits - your company data to allow them to do their task at times. industry data is secured and you adhere to data Some staff members may invest their overall career into protection legislation. your company. However, these days so many people only stay for a brief time frame and whenever someone What exactly are your policies on info storage and leaves, what info do they have on their cellular phone, management? laptop, tablet or even have access to in the Cloud? Can personnel bring their own device? (BYOD) Instead How will you protect your computer data in this con- of using company provided cell phones or laptops? If nect anywhere community? so, can you demand that apps or software products and services are installed to permit for the security you Your data could be on a safe and sound server in will need in order to keep control of your data? What an undisclosed location, but more regularly today is happens when they even unwillingly install a virus? anywhere ‘in the Cloud’ that can be accessed from (and downloaded to) laptops, cell phones, tablets - actually, If you provide your employees a phone, notebook or it’s obtainable from any net enabled device ever...safe? tablet - are they clear on what these can and can’t Or even worse, do you have control of your data? be utilized for? Not to mention, you backed everything up including How will you monitor data, telephone calls, or texts? It your unknown sensitive data tracking keylogger virus? might seem to be like YOUR GOVERNMENT, but if Regardless of where your computer data is stored, it’s you are providing a mobile phone for your staff, doesn’t necessary to make sure it is properly secured. it make sense to have the ability, and right, to know Encrypting the info and having robust passwords is precisely what that phone is being used for? After all, certainly an important first step. the device could so easily be used for things other than work otherwise. The next thing is the option to secure and even wipe data remotely. There are many Then there is the duty of care for your own member services available that permit you of staff.

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tracking of an employee’s mobile phone, and whilst some might accuse you of being controlling, isn’t it essential for your employees’ welfare that you know where they are? Especially if they are out on their own? Your lone worker plan could even include having the ability to monitor where they are during working time, so tracking their mobile is a perfect way to do this. Summary So, between the policies you have in place, along with the solutions and applications that are set up such as above on the products you provide along with those belonging to your workers, you possess a robust plan to protect your employees along with your business data. Did you enjoy this post on “ Are you in full control of your data? “ if so please consider showing your support

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by commenting below or giving us a share or a like ...... Do you need more secure data protection? Website design or hosting? Or maybe just have a question? Why not contact me today or say hello in the live chat at the bottom right of my websites www.topleveltraffic. com or www.bestcomputerrepair.co.uk Stay safe! Eric

The Latest Innovation In Privacy Invasion! Article by Seth Greene

If you’ve been around the “funnel” world any length of time, you know it’s all about two things: traffic and conversion. Russell and his amazing team have created the world’s best software suite around conversion. Of course, I am referring to ClickFunnels and Funnel Scripts. Knowing you need the right traffic to those awesome resources, Russell created Traffic Hacks, a program that is an amazing resource for everything you need to know to drive the right traffic to your funnel.

Why Android? One – believe it or not, they have 60% of the smartphone market, even though you and I both have iPhones. Two – Android is an open operating system, whereas Apple is closed and much harder to penetrate (though our manufacturer is working on it). How can you use this to drive targeted traffic to your funnel (and those of your client)?

What if you could stalk your prospective client’s customers and patients within 100 meters of wherever One of the sections of Traffic Hacks talks about geothey went? targeting, one of the latest trends in marketing. Geotargeting is marketing to your ideal prospect based on where they physically are. In this article, we are going to take that concept to the next level. I want to introduce you to Stalker Tags! Stalker Tags are a Bluetooth powered geo-stalking beacon. Here is how it works. The tag is a device the size of a quarter. Anyone with an Android powered smartphone who comes within a 100-meter radius of the tag gets a push notification on their phone. That 40-character notification can say anything you want, and when the smartphone user touches the If you are a chiropractor, that means your message notification, it can take them to any web can pop up on their smartphone as a push notification address you want. Pretty cool, huh? when they get within 100 meters of a gym, CrossFit box, pain clinic, pharmacy, or martial arts studio!

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If you are a financial advisor, you can advertise to We have a Pilates studio that has gotten 54 new anyone who walks within 100m of an accountant or students over the last three months. Her tags are attorney’s office. outside pharmacies, chiropractor’s offices, and gyms. If you are a realtor, you can promote your business to Is this legal? Yes, for right now. It’s so new the laws anyone who goes into any neighborhood, apartment haven’t been written yet. Will it be outlawed? It is building, subway, airport, or taxi! entirely possible. If enough smart marketers start using it, we could get the privacy people up in arms. When We are hiding the stalker tags inside of a fake rock (the that happens, we will do something else. For now, let’s kind that holds your emergency house key). Then we make some money with it while we can. put the rock in the landscaping of the business whose customers we want to target. What is the investment to start stalking? Currently our manufacturer is producing them in lots of 10. So, ten What if you are a speaker? Put one (without the rock) tags are $500 a month - $50 per month per tag. That in your pocket, and ping everyone at the conference includes the 10 tags, the 10 fake rocks, the account rep you are attending. Take one with you to your next to program the tags for you, the copywriting of the networking event, Chamber meeting, or BNI meeting. push notifications, and monitoring the tags every week What if there was an event you wanted to go to, but to optimize their performance. couldn’t? Have you ever wanted to be in two places at Want to get stalker tags working for you? Go here to once? Now you can! Hire someone from Craigslist for watch a short video explaining how it works in more $10 an hour to go walk around the event for you! Take detail https://goo.gl/ArjtqV one to a sports arena and walk around the luxury box floor and target all those high rollers! Heck, take it to a casino and walk around the high limit area. As you can see, the possibilities are limited to your imagination. I have used them to drive attendance to my speaking slot at a conference. I have used them to drive people to my booth at a trade show. One of my best performing tags is hidden near the ATM at a bank. Think about places your ideal prospects might be sitting, or waiting in line.

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PUBLISHER - Hawk Mikado EDITOR - Kate Mikado LAYOUT - Joe Freeman COPY EDITOR Janelle Bledsoe

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