Perfectly

AMRA MAKAN, Marketing and PR Manager of Hyundai Auto B&H The World of Automobiles Suits me Perfectly

AMRA MAKAN, MARKETING AND PR MANAGER OF COMPANY HYUNDAI AUTO B&H, WAS INTERESTED IN THE WORLD OF AUTOMOBILES EVEN AS A LITTLE GIRL. SHE FOLLOWED FORMULA 1 RACES AND OTHER MOTOR RACES WITHOUT HAVING A CLUE THAT

ONE DAY SHE WOULD BE WORKING FOR THE FASTEST-GROWING AUTOMOBILE BRAND IN THE WORLD.

How did you find yourself in the world of automobiles and how successful have you been in this role?

As a student at the Faculty of Economics in Sarajevo with a major in marketing, I grew to love marketing and had a desire to see myself in a dynamic branch, which I found myself in thanks to my mentors. After I completed my thesis, I had the option of choosing the world of banking or the world of the automotive industry, and it is clear what I chose. I chose this world, expecting it to be dynamic, constantly changing, new and creative, because it fits in with my temperament and character. The fact that I’ve been in this world since 2007 speaks of how successful I’ve been.

What was your vision when you came to this company?

It’s been almost a decade since I jo

Interviewed by: Semra Hodžić ined the Hyundai family. For a number of years, Hyundai has been the fastest-growing brand in the world, and the mere fact that it is a brand that has such expansion, makes it possible for an individual to develop it further, and maximize its potential. Of course, what is most important is that the brand develops along with quality. My vision was to utilize all the potential of the brand and the opportunities for its further development in Bosnia and Herzegovina, but at the same time to develop myself, my knowledge, to learn and obtain new skills each day, as that is something that marketing requires.

It takes a lot of hard work for any success. What do you now know a woman should have in order to be successful in the world of automobiles?

In order for a woman to be successful in the world of automobiles, she needs to be diligent, hard-working, precise, with a clear vision of the brand, product and branch, but in the end, the most important thing is that she must love what she does.

What has been your greatest success in this company?

The greatest success has been the continuous growth and development of the Hyundai brand in B&H over the last eight years. Considering that marketing is one of the main generators of growth in every company, that’s what I’m most proud of. It’s hard to single out a particular project, as I’ve had a number of implemented events, promotions, press conferences, campaigns, collaborations, be they local, regional, world-based.

However, I’ll single out some projects that have been special for me, like Hyundai Fan Park Sarajevo from 2014, due to which Sarajevo found

HANDBALL, HER FIRST LOVE

In her beloved Jablanica, Amra fell in love with handball. For fifteen years, she would leave her heart on the field and she wanted to take it further, but life took her in a different direction. However, she has never forgotten her first love.

itself neck to neck with four world metropolises like Sydney, Turin, Berlin and Madrid. There are also collaborative projects with other companies, and one of them is Red Bull Cliff Diving in Mostar, which won an award in 2018 from the regional Hyundai HQ for marketing; this is something I manage, which I’m very proud of.

You have promoted the beauty of B&H in some promotional campaigns. Which destinations did you single out and why?

Thanks to the regional test drive for i30 in B&H, where for the first time media from nine countries of the region and beyond took part, I got in the traditional way. All in all, the aim was to present our country well and show the best of what we have.

Your work also consists of traveling – do you manage to get to know some destinations better? Which would you single out as the most special?

I aim to combine business with pleasure as

Hyundai Elantra much as possihas been declared ble, and at every the Best Buy Auto destination, I go this year. Why to the old center would you recomof the city, try a mend it to someotraditional dish ne, and which otor see some siher models do you tes and markings recommend? of the place I am Why Hyundai? Reliability, quality, safety, attractive design, perfect ratio of gain and investment are just some of my arguments. It’s impossible to recommend and single out one model, because they all have their target market and buyers who have different needs and preferences. Hyundai Elantra was declared the Best Buy Auto in B&H by Klix Auto in 2020. That’s one in. It’s very hard to single out a destination, as they all have something special, but if I was to look at it completely, I’ve been most impressed by the cities of Porto, Tbilisi and Shanghai. Privately, I really try to travel as much as possible, as at a certain point, you just realize that getting to know other cultures, cities, customs has become a hobby, so when it haI chose this world, expecting it to be dynamic, constantly changing, new and creative, because it fits in with my temperament and character. the opportunity to show a part of the natural beauty, customs, tradition of the best-selling Hyundai vehicles and all the diversity of our coutry. ppens that you don’t go anywhere in the world, I think that fact speaks The Hyundai media caravan took off for a while, at least 50 km away, you enough for it. On the other hand, from Sarajevo via Konjic, Jablanica, feel restless and you feel the need if I was to single out one Hyundai Mostar to Međugorje, with sightto move. Thanks to the fact that my model that is the most sought out seeing at every location, but with an family is in Jablanica, I live at two and best-selling in B&H, that is the emphasis on visiting the Old Bridge destinations, so perhaps that fact Hyundai Tucson. Hyundai Tucson is and the Mostar čaršija, the beauticonfirms what I just said. the ultimate winner in recent years when it comes to SUV vehicles in B&H; it breaks all the stereotypes, ful ethno village in Međugorje, the Kravice Waterfall... With all that, invitees of course had the opportuWhat would you be doing if you were not in the automotive industry? as since day one of promoting it on nity to taste some local specialties, I think I’ve chosen the perfect field the B&H market in 2015, up until visit wineries, see some traditional that suits me, so I’d probably still be today, demand for it has grown congames of Herzegovina, and how toin marketing or I would have stayed tinuously. bacco used to be cut and prepared in sport until the end.

DŽENAN KOVAČIĆ MLADI NAUČNIK koji stvara bolji svijet

DŽENAN KOVAČIĆ JE PASIONIRANI MLADI NAUČNIK, STUDENT FAKULTETA ZA

INŽINJERSTVO I PRIRODNE NAUKE NA BURCH UNIVERZITETU, DEMONSTRATOR, TE PREDSJEDNIK STUDENTSKOG PARLAMENTA INTERNACIONALNE OBRAZOVNE USTANOVE. ISTRAŽUJE TEŠKA OBOLJENJA, POPUT TUBERKULOZE I ALZHEIMEROVE BOLESTI, DOK U BUDUĆNOSTI ŽELI POSTATI LJEKAR UČESTVUJUĆI U STVARANJU NAUČNOG DOPRINOSA KOJI ĆE OLAKŠATI ŽIVOTE POTREBITIH

Već kao student Genetike i bioinžinjeringa na Burch univerzitetu Dženan Kovačić postaje poznat bh. javnosti. U fokus ga stavlja mogućnost otkrića lijeka za tuberkulozu za koju se počinje zanimati još u srednjoj medicinskoj školi u Mostaru. Lijek se trenutno patentira i mladi naučnik je Autor: Elma Zećo optimističan da će eksperimentalni rezultati iz ovog projekta potvrditi hipoteze. - Ovdje se radi o nečemu nepoznatom u naučnom smislu, tehnologiji koja nikada nije bila korištena u ovu svrhu, tako da trenutno pronalazimo optimalan način kako da kroz biohemijski inžinjering stvorimo lijek za ovu izuzetno kompleksnu i zaraznu bolest - govori Dženan.

LJUBAV I STRAST PREMA NAUCI

Naučne oblasti genetike i bioinžinjeringa osvojile su ga velikim mogućnostima koje pružaju u naučnom smislu. Alati su to s kojima će da

ostvari svoje ideje, nje s kojim počinje i te svoju fascinaciju završava dan, plivaprirodnim svijetom nje važna rekreacija. oko nas i u nama No, ne krije da voli i učiniti dijelom novideo igre, koje su za vih otkrića. Njegov njega divan način da krajnji cilj je postase odmori bez iskljuti ljekar s veoma čivanja mozga. snažnim akcentom na inovacijama u - Trudim se svoje medicini, čemu se vrijeme efikasno rasposvetio još prije faporediti i trošiti ga na kulteta. stvari koje su važne i vrijede. U posljed- Zahvaljujući divnje vrijeme više sam nim profesorima na okrenut zdravijem Internacionalnom stilu življenja. Volim Burch univerzitetu, jutra, te time i rano mnogo različitih, ustajanje. Kada ranaizgled nepovezdim na nečemu važanih, naučnih minom, pokušavam da sli uspjelo je da se izolujem i da ne se materijalizuje provjeravam druši oblikuje u nešto tvene medije, jer mi što polako prelazi tada pružaju samo u konkretni naučni nepotrebnu distrakrad i razumijevaciju. Dan mi, zaista, nje nauke. Inžinjeri nije potpun bez dnevrješavaju problene šetnje ili trčanja, me, dok se biološki što mi je posebno inžinjeri nalaze na samim frontovima globalnih kriza – od epidemija do kriza s Zahvaljujući divnim profesorima na Internacionalnom Burch univerzitetu, mnogo različitih, naizgled nepovezanih, naučnih misli drago raditi kada sam u Jablanici, gdje mogu uživati u prelijepoj prirodi i svježem nestašicom hrane. Odluka da se osoba bavi naukom dolazi iz ljubavi i strasti uspjelo je da se materijalizuje i oblikuje u nešto što polako prelazi u konkretni naučni rad i razumijevanje nauke zraku. Fasciniran životima velikih naučnika, poprema njoj. Koliko put Marije Kiri, Algod nauka prestižna berta Einsteina, Ricbila, posebno u domenu bavljenja velikim problemima zbog koji se sviFalling Walls Lab u Sarajevu, što mu je omogućilo učešće na Međunarodharda Feynmana, koji su prošli kroz mnogo iskušenja u svom radu, kada jet okreće naučnicima, toliko je ona i izvor ličnog zadovoljstva koje malo noj konferenciji za buduća otkrića u nauci i društvu. Svojim dosadašnjim mu god nešto ne ide po planu, ima ih na svom umu. Uzore pronalazi i u stvari može da pruži. Kao mlada radom učinio je ponosnim prije sveprivatnom životu, među članovima osoba pronašao sam svoj poziv, koji me ni jedan jedini dan ne crpi psiga svoju porodicu, koja mu pruža neizmjernu podršku, kao i mentore i porodice, čije osobine strpljenja, razumijevanja i nesebičnosti svakog hički. Zahvalan sam što sam uspio profesore, koji ga iz dana u dan gradana usvaja. očuvati djetinjastu znatiželju i radost koju osjetim kada god nešto novo naučim, shvatim ili postignem. Osim što Dženan proučava tuberde u smjeru što boljeg naučnika. NIJE LAKO DOBITI ONO ŠTO VRIJEDI Iako mlad, Dženan je svjestan da nije lako dobiti ono što vrijedi. Od sebe očekuje da ne odustaje kada se suoči s preprekama ili poteškokulozu, bavi se također ispitivanjem Dženan je rođen u Jablanici. Svoje ćama, te da se ostvari kao naučnik Alzheimerove bolesti. Privrženost djetinjstvo najviše pamti po ljetnim i ljekar sa značajnim doprinosima u istraživanju učinila ga je pobjednidruženjima i kupanju na Jablaničnauci, na dobrobit svih onih kojima kom internacionalnog takmičenja kom jezeru. I danas mu je, uz trčatakvi doprinosi budu trebali.