AMRA MAKAN, Marketing and PR Manager of Hyundai Auto B&H
The World of Automobiles Suits me Perfectly AMRA MAKAN, MARKETING AND PR MANAGER OF COMPANY HYUNDAI AUTO B&H, WAS INTERESTED IN THE WORLD OF AUTOMOBILES EVEN AS A LITTLE GIRL. SHE FOLLOWED FORMULA 1 RACES AND OTHER MOTOR RACES WITHOUT HAVING A CLUE THAT ONE DAY SHE WOULD BE WORKING FOR THE FASTEST-GROWING AUTOMOBILE BRAND IN THE WORLD. Interviewed by: Semra Hodžić How did you find yourself in the world of automobiles and how successful have you been in this role? As a student at the Faculty of Economics in Sarajevo with a major in marketing, I grew to love marketing and had a desire to see myself in a dynamic branch, which I found myself in thanks to my mentors. After I completed my thesis, I had the option of choosing the world of banking or the world of the automotive industry, and it is clear what I chose. I chose this world, expecting it to be dynamic, constantly changing, new and creative, because it fits in with my temperament and character. The fact that I’ve been in this world since 2007 speaks of how successful I’ve been. What was your vision when you came to this company? It’s been almost a decade since I jo-
ined the Hyundai family. For a number of years, Hyundai has been the fastest-growing brand in the world, and the mere fact that it is a brand that has such expansion, makes it possible for an individual to develop it further, and maximize its potential. Of course, what is most important is that the brand develops along with quality. My vision was to utilize all the potential of the brand and the opportunities for its further development in Bosnia and Herzegovina, but at the same time to develop myself, my knowledge, to learn and obtain new skills each day, as that is something that marketing requires. It takes a lot of hard work for any success. What do you now know a woman should have in order to be successful in the world of automobiles? In order for a woman to be successful in the world of automobiles, she needs to be diligent, hard-working,
precise, with a clear vision of the brand, product and branch, but in the end, the most important thing is that she must love what she does. What has been your greatest success in this company? The greatest success has been the continuous growth and development of the Hyundai brand in B&H over the last eight years. Considering that marketing is one of the main generators of growth in every company, that’s what I’m most proud of. It’s hard to single out a particular project, as I’ve had a number of implemented events, promotions, press conferences, campaigns, collaborations, be they local, regional, world-based. However, I’ll single out some projects that have been special for me, like Hyundai Fan Park Sarajevo from 2014, due to which Sarajevo found 89
