ISSUE 24 4 Sep tember 2015 digital edition produced in the UK
WEL CO M E
september 2015
editor’s letter Are you paid enough as a designer? It’s a compelling question, and not an easy one to answer. Our lead feature in this Money special tackles it head-on, with top advice for negotiating what you deserve as well as useful benchmarks for different jobs, sizes of studio and key countries around the world. We’ve also been conducting our own research: the CA Creative Salary Survey 2015 reveals how much different roles are paid, what percentage have enjoyed a pay-rise recently, how much it was, and most importantly, why they got it. Find out how to download our analysis of the results on page 49. Of course, it’s not all about salaries. Our special report this issue reveals how leading studios approach the dark art of budgeting to ensure they wring the maximum possible creative impact from every client’s available cash – spending smarter, while still making the right amount of profit. There’s even a handy guide to some of the tools on offer for keeping track of it all over on page 94. Next issue, we reveal the winners of our second-annual Brand Impact Awards in an extended piece, that also pools their collective wisdom to bring you over 80 ways to improve your own branding work. Seats at the awards ceremony on 16 Septembner are still on sale, and you don’t have to shortlisted to attend: book yours now at www.brandimpactawards.com.
keep in touch with…
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Nick Carson Editor
nick.carson@futurenet.com
featuring
mystery meat
The so-called Mystery Meat phenomenon began after a drunken punch-up between two best friends in Golden Square, Soho, London. They settled their differences by teaming up and collaborating on thought-provoking imagery. You can admire their work on this issue’s cover and on page 42. www.mysterymeat.co.uk
be kaler
Interactive talentspotter Be is co-founder and director of digital recruitment consultancy Futureheads, and has over 15 years’ experience recruiting for digital roles. She offers invaluable advice on getting paid what you deserve in a special feature, over on page 42. www.wearefutureheads.co.uk
michelle phillips
Michelle is co-founder of Berlin-based Yukiko, which she has been running with Johannes Conrad since 2012. We chatted to the two of them to find out how and why they moved from Brighton to Germany’s capital: turn to page 66 to read all about it. www.y-u-k-i-k-o.com
thomas danthony
Thomas is an illustrator from Montpellier in the South of France. He lives in London, where his studio is based, and works on everything from advertising to editorials for international clients such as Google, Liberty, The New Republic and Netflix. See his project diary on page 87. www.thomasdanthony.com
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dave wood
Dave is design director at GBH, where he works across multiple disciplines for clients including Virgin Galactic, Puma and The America’s Cup. He also enjoys teaching, and is a regular visiting lecturer at Arts University Bournemouth. Follow his workflow on page 83. www.gregorybonnerhale.com
M EET T H E T E AM
september 2015
Meet the team Future Publishing Ltd, QUAY HOUSE, THE AMBURY, BATH BA1 1UA Phone 01225 442 244 Fax 01225 732 275 Email hello@computerarts.co.uk Web computerarts.creativebloq.com
Nick Carson
Editorial
Production & DISTRIBUTION
editor This month Nick successfully completed the Frome half-marathon and also participated in clay-pigeon shooting, beach cricket and sea kayaking over the course of a manic stag weekend. He’s sore all over.
Jo Gulliver Art editor jo.gulliver@futurenet.com
Printing: William Gibbons & Sons Ltd Finishing partner: Celloglas Distribution: Seymour Distribution, 2 East Poultry Avenue, London EC1A 9PT, Tel: 0207 429 4000 Overseas distribution: Seymour International
jo gulliver
Tim Hardwick OPERATIONS editor tim.hardwick@futurenet.com
Circulation
Rich Carter Designer richard.carter@futurenet.com
SUBSCRIPTIONS
Nick Carson Editor nick.carson@futurenet.com
Julia Sagar COMMISSIONING editor julia.sagar@futurenet.com SAMMY MAINE DEPUTY COMMISSIONING editor sammy.maine.@futurenet.com alice pattillo STAFF WRITER alice.pattillo@futurenet.com DOMINIC CARTER STAFF WRITER dominic.carter@futurenet.com
Contributors
Rob Alderson, Zaneta Antosik, Laura Jordan Bambach, Tom Dennis, FranklinTill, GBH, Michael Molfetas, Mystery Meat, Snask, Matthias Steffen, Ben Tallon, Anna Richardson Taylor, Jonathan Williams, Scott Williams, Anne Wollenberg, Michael Paul Young
Advertising
SASHA MCGREGOR Ad manager sasha.mcgregor@futurenet.com SUZANNE SMITH Client director suzanne.smith@futurenet.com
VivIENNE CALVERT Production controller Mark Constance Production manager
Art editor Jo has been mainly coughing this month and probably kept up everyone else in the camping site she stayed at in St Ives. She may have swallowed an earplug while sleeping too, but her cough’s been better ever since.
JULIETTE WINYARD Trade marketing manager: 07551 150 984
charlotte lloyd-williams Direct marketing executive charlotte.lloyd-williams@futurenet.com
Tim HarDwick
OPERATIONS editor Tim also attended a stag weekend, this one in the Brecon Beacons for a serious mountain biking sesh on the Brechfa trails. Inevitably he went over the handle bars but somehow came out miraculously unscathed.
UK readers: 0844 848 2852 Overseas readers: +44 (0)1604 251045 Online enquiries: myfavouritemagazines.co.uk computerarts@myfavouritemagazines.co.uk
Licensing
Regina Erak International director regina.erak@futurenet.com
Rich Carter
Tel: +44 (0)1225 442244 Fax: +44 (0)1225 732275
Designer Rich has been up and down the country recently, first visiting Brighton where he tried a bit of rock climbing, and then driving up to Newcastle to meet his other half’s extended Geordie family. Purely belter, like!
MANAGEMENT
Nial Ferguson Content & Marketing director MATT PIERCE Head of Content & Marketing, Photography, Creative & Design DAN OLIVER Group editor-in-chief, Creative & Design RODNEY DIVE Group art director, Photography, Creative & Design TOM MAY Group content editor
staff COntributors julia sagar
Next issue on sale
18 September 2015
COMMISSIONING EDITOR Julia bought a house at auction that’s held together in places by sellotape. She’d like to tackle the overgrown garden by setting it on fire, but she was told by everyone she consulted that she’s not allowed.
Want to work for Future? Visit www.futurenet.com/jobs
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All contents copyright © 2015 Future Publishing Limited or published under licence. All rights reserved. No part of this magazine may be reproduced, stored, transmitted or used in any way without the prior written permission of the publisher. Future Publishing Limited (company number 2008885) is registered in England and Wales. Registered office: Registered office: Quay House, The Ambury, Bath, BA1 1UA. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Future cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price and other details of products or services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any changes or updates to them. If you submit unsolicited material to us, you automatically grant Future a licence to publish your submission in whole or in part in all editions of the magazine, including licensed editions worldwide and in any physical or digital format throughout the world. Any material you submit is sent at your risk and, although every care is taken, neither Future nor its employees, agents or subcontractors shall be liable for loss or damage.
scott williams
designer This issue the CA team welcomed Scott into the fold to gain some work experience in the editorial business, as part of his design course at the University of Worcester. Thanks for all your help, Scott!
production notes printers
We are committed to only using magazine paper which is derived from well managed, certified forestry and chlorine-free manufacture. Future Publishing and its paper suppliers have been independently certified in accordance with the rules of the FSC (Forest Stewardship Council).
text and cover CMYK, PLUS pantone 3262 (TEAL), PANTONE 116 (DARK YELLOW) AND PANTONE 1205 (LIGHT YELLOW) William Gibbons PRINT FINISHING PARTNER:
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paper
cover Precision Special Gloss FSC 250gsm P3–74: Galerie Fine FSC 115gsm P83–98: GraphoInvent 75gsm
typefaces
Trump Gothic West, Neutraface Text & Display, Calluna
september 2015
ISSUE 24 4 SEP T EMBER 20 15
CRE ATIVE SALARY SURVE Y 2015
49 ARE YOU REALLY PAID WHAT YOU DESERVE? DOWNLOAD THE RESULTS AND FIND OUT
12
Culture
Trends: Customised knitted wool garments on demand from London design studio Knyttan
15
P laces: Illustrator Daniel Stolle maps out a trip around Tampere, Finland, and has it all perfectly timed
16
P eople: Mr Bingo chats about his crazy Kickstarter, plus a root around illustrator Steve Simpson’s studio
18
vents: Highlights from Shillington’s graduate show, E plus the Summer Screen Prints movie poster exhibition
Showcase
Our selection of the world’s best new graphic design, illustration and motion graphics work 30
Insight
22 end the blame game: Laura Jordan Bambach calls for action against the continuing inequalities between men and women in the creative industries 26
ride the cash rollercoaster: Londonbased illustrator Ben Tallon offers his freelance strategy for survival in the face of late-paying clients
28 beware of the bundle: YouWorkForThem’s Michael Paul Young laments the mainstream trend of selling font bundles at massively cut-down prices
VIDEO WALKTHROUGH
83 art direct a global sports campaign: Follow GBH’s Dave Wood in the print execution of Arsenal FC and Puma’s 2014-15 kit launch
need to know
94 get on top of your cashflow: All the tools, services and utilities you need to master your creative budgeting, from time management to workflow
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Project diaries
A bold rebrand to put cancer researchers out of a job, some summer-inspired drink/drive posters, plus a 360-degree installation in a dome 75
C O N TE N TS
september 2015
VIDEO INSIGHT: gmunk
We chat to the design director who’s carved a stylish niche for manipulating light into stunning experiences 50
GMUNK: creator of stylised environments
In du str y i ssu es
GET PAID WHAT YOU DESERVE
From nailing salary negotiations with a new employer to learning skills that sell, here’s how to increase your slice of the pie as a designer 42
Generate music video for DJ Eric Prydz
SUBSCRIBE AND SAVE UP TO 54% Three great ways to subscribe to the world’s best design mag: Print Digital Both See page 40
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i n conv er sati on
studio yukiko
Michelle Phillips and Johannes Conrad discuss why they upped sticks from Brighton to found a studio in Berlin 66
Spe cial R e po rt
SPEND SMARTER
Revealed: the key financial lessons that successful studios had to learn to turn creativity into cash 54
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