Graphic design
Branding
Illustration
3D
Digital
motion
The Design Annual An inspirational collection of the best work from around the world
Creative consultancy franklintill selects seven projects that encapsulate key creative trends across graphics, fashion, interiors and more
FranklinTill researches and curates the latest design trends for Computer Arts magazine every month. www.franklintill.com
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TRENDS
TREND 1
Elegant Data ade Thought and Field collaborated to beautify performance data in honour of former tennis world number-one Caroline Wozniacki, for the Stella for Adidas SS15 Barricade collection. Data visualisation has never looked so elegant. Aware of the sports industry’s current preoccupation with performance information and data analytics, design consultancy Made Thought was inspired to create a film focused on the theatre of the game. The artistry and power of Caroline Wozniacki is illustrated through the creative interpretation of the data used by tennis coaches to study swing direction and map ball trajectory. Overlaying dynamic animated flow fields with footage of Wozniacki’s expert swing, the video is a deliberate hybridisation of style and performance, in an attempt to mirror the melding of Adidas’ technological expertise with the classic beauty of Stella McCartney’s creative direction.
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www.madethought.com www.field.io
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g r a p h i c d esi g n Kindo branding by Anagrama www.anagrama.com Anagrama came up with a novel shopping experience for kids’ clothing and accessories boutique Kindo, taking inspiration from a geometric ‘bead maze’ toy.
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I llu st r ati o n
I llu st r ati o n Get more from your agent by Katie Carey www.katiecarey.com Agents can help designers secure more work and bigger clients, but only with clear direction. Katie Carey’s illustration for Computer Arts issue 237 shows the work needed to sustain a successful partnership.
3D Keyshot 6 Mascot by Steve Talkowski www.sketchbot.tv
When the team at Luxion contacted Steve Talkowski to design a new avatar for KeyShot 6, he jumped at the opportunity. The company wanted to highlight qualities of high performance, sleekness and, most importantly, speed. Talkowski immediately thought of a character with attributes of a speed skater, with wheels in place of feet.
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3D
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Mot io n itv2 channel idents by ManvsMachine www.manvsmachine.co.uk Rather than delivering prepackaged idents, MvM’s branding system for youth channel ITV2 uses an automated modular play-out system to assemble them randomly on the fly.
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MOW by Elena Kukushkina www.behance.net/elenkushc5d5 Created as a final-year project at Falmouth University, the MOW app encourages users to live in the moment by recording daily events as a beautifully colourful abstract landscape, with newer ‘moments’ in the foreground. d ig ital
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digital BBC Newsbeat by Moving Brands www.movingbrands.com Built around a fragmented grid, the BBC Newsbeat brand reacts to the beat, constantly changing when users hit certain points on the website or app.
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