MEDIA KIT 2022
About Us
A PART OF
Systems Contractor News is passionate about the business of AV. As the leading publication serving the systems integration industry for more than 25 years, we reach AV decision makers through a suite of productive tools. AV integrators, resellers, and consultants choose SCN as the trusted source for industry news, examples of AV in action, thought leadership, product information, and educational events.
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Magazine
Let’s Talk Content Nobody covers the professional AV industry like SCN. What are the latest innovations for today’s hybrid work environments? How smart can you make your next smart classroom project? How can you help your retail and restaurant clients use AV to drive sales? Integrators have so many questions about today’s trends and technologies.
21k
They find the answers right here.
QUALIFIED CIRCULATION Source: Internal, Global Circulation, Print and digital, November 2020; Google Analytics, Monthly Average, February 2021
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
eNewsletters
19k SmartBrief Highlighting each day’s top stories, Systems Contractor News’ daily eNewsletters provide our subscribers with the hottest digital content from avnetwork.com. Delivered as a SmartBrief newsletter, readers receive the best of both worlds: highly targeted and relevant content from thousands of sources, backed by the technology and editorial expertise only SmartBrief can deliver.
SUBSCRIBED System Contractor News SmartBrief
18% OPEN RATE
17k THIRD PARTY OPTED-IN FOR DEDICATED SENDS Source: Internal, Newsletter subscriber data, November 2021
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
eBooks
Your Monthly Guide Every month, SCN features an integration guide designed to keep our readers informed about some of the industry’s most important technologies. Expert opinions and real-world projects are mixed with manufacturer insights and product information to cover each topic from every angle.
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Website
A PART OF
AVNetwork.com represents the most exciting markets in the AV industry. It is the premier online resource for audio visual news and
Also on AVNetwork.com:
industry trends for systems contractor professionals and AV integrators.
39k
65k
MONTHLY GLOBAL VISITORS
MONTHLY GLOBAL PAGE VIEWS
Source: Internal, L12 Month Average, October 2021
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
2022 Editorial Calendar
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
11/26/2021 12/9/2021
12/31 1/14
1/27 2/10
3/2 3/16
3/31 4/14
4/25 5/9
INDUSTRY FOCUS
10th Annual Hall of Fame
Pros and Cons of Running a Global Business
The Digital Signage Issue
New Revenue Streams for Integrators
The Nine: New AV Leaders; BONUS: Stellar Service Awards
InfoComm 2022
BUSINESS/APPLICATION
Hybrid Events
Higher Ed
Transportation
Telehealth and AV
Command and Control Rooms
Corporate Campuses
EQUIPMENT EMPHASIS 1
PTZ Cameras
Mass Notifications
Projection Mapping
Outdoor AV
Conferencing/Collaboration
AR/VR in Pro AV
EQUIPMENT EMPHASIS 2
Real-Time Video-over-IP
Classroom Audio
Media Players
Interactive Displays
Wireless Communications
Loudspeakers
SUPPLEMENT
Conferencing/Collaboration (Zoom, Teams, etc.)
Streaming
Video Walls
eSports
Education
AVoIP
NAB Show*
InfoComm/ISE
InfoComm*
Ad Close: Materials Due:
SHOW COVERAGE SPECIAL eBOOK
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
6/1 6/15
7/1 7/14
7/30 8/15
8/31 9/14
9/29 10/13
10/27 11/10
INDUSTRY FOCUS
InfoComm 2022 Review
UX Design
The Audio Issue
eSports
Products and Installs of the Year
Top Trends for 2022
BUSINESS/APPLICATION
Museums and Exhibits
Freelance Staffing
Nightclubs and Bars
Stadium and Arenas
Hospitality
Top 50 Systems Integrators
EQUIPMENT EMPHASIS 1
Video in the Classroom
Resimercial
Microphones
LED Video Walls
Routers and Switchers
Audio Processing and Amps
EQUIPMENT EMPHASIS 2
Racks and Mounts
Cables and Power Management
Immersive Audio
Kiosks
Audio for HoW
Performing Arts Audio
SUPPLEMENT
House of Worship
Distributor Guide
Dante-Enabled AV
Digital Signage
Distance Learning and Remote Workflows
Video Displays and Mounts
SHOW COVERAGE
InfoComm
Ad Close: Materials Due:
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March - Digital Signage Best Practices Guide (Materials Due: 3/10)
CEDIA* *Show bonus distribution
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
2022 System Contractor News Webcast Series 8
Sponsorship per webcast: $4,950 (Frequency discounts available)
Sponsorship Deadline: Live Webcast: WEBCAST TOPIC
SNAPSHOT OF TOPICS COVERED
JANUARY/FEBRUARY
MARCH/APRIL
MAY/JUNE
JULY/AUGUST
SEPTEMBER/OCTOBER
NOVEMBER/DECEMBER
1/26/22 Weds., 02/16/22, 2:00 pm ET
02/23/22 Weds., 03/30/22, 2:00 pm ET
05/25/22 Weds., 06/29/22, 2:00 pm ET
07/27/22 Weds., 08/31/22, 2:00 pm ET
09/21/22 Weds., 10/26/22, 2:00 pm ET
10/26/22 Weds., 11/30/22, 2:00 pm ET
AV-over-IP Security (Corporate & Higher Ed)
eSports: Get in the Game (Higher Ed)
Dante Certification Level 1 (Corporate & Higher Ed)
Videoconference with Confidence (Corporate)
IPMX Forum (Corporate & Higher Ed)
Training Sampler (Corporate & Higher Ed)
Play (virtual) Ball! Higher education is embracing eSports. Explore the positives and pitfalls to establishing an eSports program on campus, and learn about the technology investment required to be competitive.
It’s the first name in digital audio networking, and a certification designates proficiency in the popular standard. Attendees will receive their Level 1 certification after passing an online test.
Videoconferencing has become a cornerstone of the hybrid workforce. How is the quality of your sound and picture? Compare the tools that can help you deliver high-end videoconferencing results for your clients.
The IP Media Experience (IPMX) open standard is designed to deliver 4K/60/4:4:4 video in 1 Gbps. If approved, it could be the next important tool for AV-over-IP. How will IPMX help your clients? Get up to speed before you’re behind the curve.
Customize a webcast to introduce integrators and consultants to the key features of your products, and help them be more proficient in specifying your products into their designs and installations.
How secure is your video? Learn about security basics for your audio and video streams and how to coordinate with clients and IT collaborators to make sure you are in compliance with needs and preferred security standards.
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Marketing Services
Our Approach
Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge, and high-spending audiences that are the critical pillars for a successful content marketing program.
Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.
Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.
Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Custom Solutions
Personalized Brand Experiences
SPONSORED BLOG POSTS
VIDEO
WEBINARS
WHITE PAPERS & EBOOKS
Click here to see our full catalog of content solutions 11
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
INFOGRAPHICS
RESEARCH & SURVEYS
SmartSocial
Extend your campaign and reach a highly-engaged B2B audience across social media channels. GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media accounts. REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s). ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer. AUTOMATICALLY OPTIMIZE YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Events, Tradeshow Amplification & Award Programs
Events
Connecting AV Innovators for Next-Level Business and Design Opportunities The AV/IT Summit invites the most forward-thinking minds in AV each August to a candid, live idea exchange, exploring next-level technologies and techniques to position businesses for innovation. Topics include a combination of future-forward discussions and suggestions for practical applications. Sponsor the AV/IT Summit and grab a seat at the table. Your company will be seen as a thought leader and solution provider to industry technology challenges. You’ll also gain valuable time with the most influential minds in AV and connect directly with attendees in a live-event setting. Learn more at avitsummit.com
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AVTechnology 2022 Media Kit | www.avnetwork.com/avtechnology
Events
A Showcase of New Products and Tech Trends for AV Pros A collaboration of AVNetwork, AVIXA and AV Nation, last year’s wildly popular AV3 virtual event is back for 2022, with a new program designed to answer the questions, “What’s next for pro AV?” The April event features advanced virtual networking, future-focused education, and an exhibit hall showcasing technologies that AV pros need to do their jobs better.
Sponsorship opportunities include lead-generating keynote opportunities, panel participation, virtual booths and more. For more information, visit av3event.com
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AVTechnology 2022 Media Kit | www.avnetwork.com/avtechnology
Events
Tools, Trends & Experiences in Esports Education Now in its third year, the Esports and Education conference, a collaboration of industry-leading media brands Tech & Learning, AV Technology and Systems Contractor News, attracts high-level decision makers in higher education, K-12 and pro AV integration to discuss trends and explore new tools for Esports, all in a visually-rich, interactive virtual event setting. One of our most popular events, sponsorships for this December event include lead-generating sponsored keynotes, panel positions, branding opportunities and virtual booths. For more information visit eduesportsexpo.com
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AVTechnology 2022 Media Kit | www.avnetwork.com/avtechnology
Cindy getting image from events team
Events
A Tech Discovery Day for the AV Community AV Network Nation, held annually in December, is an all-day virtual event produced through a unique collaboration of leading AV industry brands AVNetwork and AV Nation. Spirited discussions center around the future of pro AV technologies, and this popular event draws leading AV integrators and consultants, plus tech and IT managers from corporations, education, live events, government agencies, entertainment and more.
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AVTechnology 2022 Media Kit | www.avnetwork.com/avtechnology
Sponsorship opportunities include lead-generating keynotes, panel positions, branding opportunities and virtual booths. For more information visit avnetworknation.com
Trade Show Amplification
SCN is the trusted leader in major industry trade show coverage. Preview newsletters, including special focus
Preview Newsletters
Reach thousands of tech buyers at the industry’s major events by advertising across SCN’s newsletters and Official Show Dailies. Let us create a package to power your show marketing needs.
Must-Sees for all events, guide show-goers to the hottest new products and tech debuting at the shows. During the events, SCN’s daily newsletter keeps readers up-to-date with breaking news. And for
Daily Newsletters
InfoComm, ISE, NAB Show and CEDIA Show, the SCN team helps produce the Official Show Daily newspapers - reaching thousands of attendees each morning as they plan their show schedules.
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Maximizing Your Trade Show Presence
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Show Dailies
Award Programs
It’s an exhilarating time to be involved in this industry. Each year, we recognize the industry leaders at the cutting edge of AV technology. Winners gain valuable marketing opportunities by entering our awards programs, including: ● ●
●
Exposure to Future’s AV portfolio via print, online, and email Recognition as experts and thought leaders by the industry’s leading publications Award amplification at a major AV industry trade show (applies to SCN InfoComm Installation Product Award)
For the latest information, entry deadlines, and more, visit avnetwork.com.
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
At SCN, we tip our hats to the manufacturers that bring the wonders of technology into fruition in the form of our annual InfoComm Installation Product Awards. InfoComm Installation Product Awards showcase the most innovative commercial AV products, and winners are announced at the show.
SCN’s Stellar Service Awards highlight all of the outstanding endeavors by industry leaders to improve the process of buying, selling, and installing their products, as well as all of the education programs designed to make anyone into an expert.
Similarly, for companies exhibiting at ISE 2022, Future brands Installation, AV Technology, Mix, Residential Systems, Sound & Video Contractor and Tech & Learning run a Best of Show at ISE program as well. Submit your product nomination for a chance to get recognized at Europe’s largest AV industry event!
Audience Reach
Audience Demographics
Who We Serve Serving AV integrators, resellers, and consultants as the go-to source on AV product and business news, featuring examples of AV in action, the industry’s most valued thought leaders, and educational events.
61% 12%
9%
OWNER/DIRECTOR/ MANAGER
SALES/MARKETING MANAGERS
DESIGN/ENGINEER/R&D
7%
5%
4%
For a more detailed breakout of SCN’s audience, click here.
TECHNICIAN/INSTALLER/ SERVICE/MAINTENANCE/REPAIR
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
OPERATIONS MANAGERS
CONSULTANT/ARCHITECT
Rates & Specifications
Print Advertising Specifications & Rates 23
System Contractor News
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
1x
3x
6x
9x
12x
Full Tab Page Spread
$14,625
$14,333
$13,894
$13,455
$13,163
Full Tab Page
$7,500
$7,350
$7,125
$6,900
$6,750
Junior or ½ Tab Page
$6,375
$6,248
$6,056
$5,865
$5,738
1/2 Page
$6,000
$5,880
$5,700
$5,520
$5,400
1/3 Page
$5,250
$5,145
$4,988
$4,830
$4,725
1/4 Page
$3,750
$3,675
$3,563
$3,450
$3,375
Cover 2
$12,750
Cover 3
$11,250
Cover 4
$13,500
Print Advertising Specifications
General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information. Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg. Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.
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Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so. Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions. Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details. Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests. Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.
Production Contacts
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.
Heather Tatrow, Production Manager heather.tatrow@futurenet.com
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.
Nicole Schilling, Production Manager nicole.schilling@futurenet.com
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Website Display Advertising Specifications & Rates
Ad Description Billboard
970 x 250
Super Leaderboard
970 x 90
Leaderboard
728 x 90
DMPU/Half Page
300 x 600
MPU
300 x 250
Rates (CPM) 0 - 25,000
25,000 50,000
50,000 100,000
100,000 250,000
ROS - Standard Units
$65
$62
$60
$57
ROS + Skins
$91
$86
$84
$80
Impressions
Sticky Bottom
728 x 90; 970 x 90
Skins
$98
$93
$90
$86
In Content Leaderboard
728 x 90; 970 x 90
ROS + Big Top
$91
$86
$84
$80
Big Top
$98
$93
$90
$86
ROS + Mobile Big Top
$91
$86
$84
$80
Mobile Big Top
$98
$93
$90
$86
ROS + Interscroller
$91
$86
$84
$80
Interscroller
$98
$93
$90
$86
ROS + Desktop Miniscroller
$91
$86
$84
$80
Desktop Miniscroller
$98
$93
$90
$86
Mobile Header Mobile Leaderboard Mobile MPU High Impact Units
Big Top
Interscroller Desktop Miniscroller
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Ad Size (pixels)
320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250 Ad Size (pixels) Large expanded 1000x350 Large collapsed 1000x90 Medium expanded 700x350 Medium collapsed 700x90 Call for specifications 500x375 (min) 1800x450 (max) - responsive
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Website Display Advertising Specifications
General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management four (4) business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required. ● Expandable or “Out of Banner” Rich Media creative must be click initiated. ● Expandable or “Out of Banner” Rich Media creative must be no larger than twice the banner size. ● Audio ads must be user initiated and are subject to editorial approval. ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Changes & Cancellations All creative materials must be received at least five (5) business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed. Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.
Third-Party Tag Policy Future will accept and traffic up to three (3) tags per placement, per campaign. Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows, and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires five (5) days of lead time to be approved. All ad placements should launch a new browser window when clicked.
Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served
Lead Time Initial Load System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes
Rich Media Accepted Ad Formats
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.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives
3rd party tags 5 days 2MB
eNewsletter Specifications & Rates
Available Units
Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience. Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content. Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text, or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic. User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open. Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250
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Rates
For full specifications and examples click here.
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
Above the Fold Takeover
$750
Billboard
$525
Dedicated Send
$3,950
News 1
$495
News 2
$495
News 3
$400
News 4
$375
News 5
$350
News 6
$350
Special Report
$3,950
Spotlight
$3,950
News 1 Video-Text
$595
eNewsletter Specifications
NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email. AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1. HTML Code 2. Subject Line 3. Preheader Text (Optional) Email Advertising Guidelines 1. Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief. 2. Visit the Guide to CSS Support in Email: campaignmonitor.com/css. NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send. Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).
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System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news
DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element. SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.). Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled. Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.
Contact Us 29
VP/Market Expert Adam Goldstein
Editorial Mark J. Pescatore, Ph.D.
Advertising Andi Tureson
VP/Market Leader, AV & Pro Audio adam.goldstein@futurenet.com +1 917 922 9872
Content Director mark.pescatore@futurenet.com +1 561 531 3106
andi.tureson@futurenet.com
Advertising Debbie Rosenthal
Advertising Zahra Majma
Advertising Janis Crowley
debbie.rosenthal@futurenet.com
zahra.majma@futurenet.com
janis.crowley@futurenet.com
System Contractor News 2022 Media Kit | www.avnetwork.com/systems-contractor-news