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Affiliate marketing can be a double-edged sword for bloggers. Handled correctly, it can create enormous revenue for both you and your affiliate partner, and even increase traffic numbers for your blog for great marketing success. In the wrong hands, an affiliate marketing campaign can destroy your blog’s credibility, aggravate your partners and drive down your blog’s ranking in search engine results. For the uninitiated, a quick definition: essentially, affiliate marketing is the process of driving “leads,” or traffic, from your blog to the site of your affiliate partner. You’ll get paid when your visitors either click your affiliate links (known as PPC – pay-per-click), or when they click your affiliate links before taking some kind of action (known as PPA – pay-per-action) at your partner’s site. This action may be anything from signing up for an email newsletter to actually purchasing a product.
Regardless of the payment system your chosen affiliate program decides to use, you’ll need to be creative if you hope to make money while preserving your blog’s feel, flavor and integrity. Here are seven things to keep in mind for affiliate marketing success:
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