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Review: Wheel choices, customer service define USA Rim If you’re going to start a business, most experts will say make sure you have a bullet proof business model. Quite simply, a business model outlines the way a company makes money. It may sound outdated today, but the business model came to be during the dotcom boom, proving to be the key to a company’s survival following that era’s inevitable crash. A business model outlines your sources of revenue, who your customers are, and what products you will be selling.

Sounds simple, right?

In the business of car aftermarket accessories, USA Rim has figured it out. Revenue comes from avid car enthusiasts rabid about modifying their cars, which leads to an easy answer to the question, “Who are our customers?” And finally, with OEM agreements in hand, set about designing and manufacturing custom wheels.

They find new factory styles, producing the rims with overseas manufacturing partners, then import and sell online to retailers and end-users.

Now, after 14 years in business, USA Rim are wholesale partners with Discount Tire and Goodyear as well as partnering with GM, Mercedes Benz and Audi factory dealers.

One way USA Rim has been so successful is rather than trying to be everything to everybody, they chose to specialize in the manufacture of rims for specific makes, such as Audi, GMC,

Cadillac, Mercedes-Benz and Porsche. This helps them succeed at one of the company’s most important goals, excellent customer service. By concentrating on a select group of car brands they’ve become the experts. Buyers of these car brands typically enjoy making their cars even more unique, with aftermarket wheels and tires a popular choice in helping to set their cars off from the rest.

USA Rim began by selling used rims on eBay in 2001. Now they operate a 25,000 square foot warehouse and can count 100,000 car crazy customers in over 100 countries.

Today, when shopping for a replacement rim for your Mercedes-Benz, you may get a price of $500 from your dealer. By shopping USA Rim’s selection, you can find a replacement rim for a fraction of the cost. It will be made of the same aluminum alloy, enduring a 16-step testing process which includes:    

Looking for holes and other structural defects with underwater testing; X-raying wheels to find cracks and other imperfections; Radial fatigue testing is used to examine each wheel’s structural performance; And a spectrometer is used to look for weak areas in a wheel’s design;

All of USA Rim’s wheels are TUV, ISO and JWL certified and meet all vehicle manufacturer’s safety requirements.

When you’ve made the choice to upgrade your car’s look, you can start with USA Rim’s USA Rim’s Visualizer Tool.

As the name suggests, you can use it to see a visual representation of your car with various wheels from their inventory. Having a tool like this is a necessity when going head-to-head with the various competitors in this market. It’s a lot of fun to search for your car and load up the various wheel options they offer for your model.

But as with any product you purchase online, take the time to check site and customer reviews.

In addition, see what the Better Business Bureau thinks as well as their fans on Facebook.

USA Rim is, of course, one of many online sellers looking to help you customize your car.

Enthusiasts love having options and they offer many. Take the time to shop around and consider who’s been doing it the longest, provides the most choices and backs it all up with great customer service.