International, Public & Corporate Communication Quarterly Digest of Public Affairs News Issue # 3 - 2015 FOREWORD This newsletter is aimed at providing Public Affairs practitioners with a short selection of recently posted stories, papers, etc. which may be useful to remain abreast of new trends or to stimulate a debate. Sources are linked and any copyright remains with the authors.
In this issue:
Volkswagen and failing comms
p. 2
Volkswagen’s intent to deceive
p. 4
VolksWagen: when crisis management is not enough
NATO signs five-year comms services agreement
p. 7
The VolksWagen crisis is still attracting wide attention by PR practicioner, as a study case. Most believe that – whatever the factory does to mitigate the impact, the intentional crime that has caused the crisis cannot be adequately mitigated with good crisis communication.
Poisoned Public Opinion in Russia
p. 7
The limits of photojournalism
p. 10
The second post in our hit parade was the announcement – made by the interested contractors – that NATO is seeking advice and/assistance from the commercial communications world. At least four PR firms would be involved. However, no confirmation by NATO has been spotted so far.
How to manage negative SM comments (infographic) p. 12 The Use of Digitalisation: Changing The Relationship Between Public Relations And Journalism p. 13 Where fake news is born p. 16 Measuring effects of PR activities p. 17 Altered Images Show Photojournalism at Its Worst p. 18
The remaining stories as usual reflect the sequence of our quarterly Facebook ‘hit parade’. By coincidence, several of them have one factor in common: photography as a tool to inform, influence or deceive.
The editor
Quarterly Digest of Public Affairs News – 1-2015
Edited by ComIPI – www.comipi.it
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