Comipidigest4 2016

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International, Public & Corporate Communication Quarterly Digest of Public Affairs News Issue # 4 - 2016 FOREWORD This newsletter is aimed at providing Public Affairs practitioners with a short selection of recently posted stories, papers, etc. which may be useful to remain abreast of new trends or to stimulate a debate. Sources are linked and any copyright remains with the authors.

In this issue:

The 10 commandments of fake news clickbait p. 2 Everyone Wants to Stop ‘Fake News,’ but No One Seems to Know What Exactly It Is p. 5 Fake news! A single topic clearly dominated the interest of our PR community during this quarter: the spread of fake news and its impact – also thanks to social media – on world events like the US elections. We re-print here a story we published in November on fake news and the associated clickbait echonomy, together with posts that better addressed this topic. Particular reference is made to Facebook, as the medium that got most accusations of spreading false information for the sake of business. Included there are also quotable quotes relevant to the matter.

‘Fake news’ – why people believe it and what can be done to counter it p. 8 Blame the Echo Chamber on Facebook. But Blame Yourself, Too p. 11 Make a Better Facebook, for You and the Nation p. 14 How does misinformation spread online? p. 20 Quotable quotes p. 25 Infographic: Advertsising vs Pubblic Relations

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Quite popular during this quarter was also an infographic illustrating the main differences between PR and advertising. It really captured the essence of it. The editor wishes you all a Happy Holiday Season!

Quarterly Digest of Public Affairs News – 4-2016

Edited by ComIPI – www.comipi.it

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Comipidigest4 2016 by francesco veltri - Issuu