78 | FASHION & BEAUTY
JULY’S JUBILATIONS SOPHIE ELKAN I have been living in slides and trainers since March, so my ‘shu-perhero’ has been found in the form of Shoe-Pourri, a blend of aromatherapy oils designed to be sprayed inside your shoe to dissipate malodourous emissions. I love a pun, and so must also make mention of the brand’s first launch product: Poo Pourri. Please picture the scene… back in preCovid times I met the PR for the brand at a very swanky London hotel. Out of her bag came a selection of desirable, prestige goodies and then a small, prettily decorated bottle of what appeared to be a scent. And it was, but designed to be sprayed in the loo, prior to ‘dropping the kids off at the pool’, shall we say? I was overcome with (puerile) delight and spent the rest of the meeting failing to hold back the giggles. Joking aside, both work very well – in shoe and loo. £7.99 each, available from Amazon, Ocado and poopourri.co.uk
BRANDS
Dear Dahlia Happily, the words ‘prestige vegan brand’ are now able to coexist unremarkably in a sentence, such has been the determination of the beauty industry to provide for a market which has grown exponentially in the past couple of years. However, if I’m being brutally honest, secure in the knowledge that this Korean brand is approved ‘cruelty-free’ I can acknowledge that what really quickens my heartbeat is admiring the pretty, marbled rose-gold edged packaging, swatching the highly pigmented colours, and marvelling at the innovative and – it has to be said – fabulously bougie product selection. Take, for example, the octagonal Dual Palette which manages to house a twosided, take-anywhere nigh-on-full face of makeup. The diminutive casing contains two complementarily-toned eye shadows on one side and a multi-balm on the other, designed to work together to create a number of customisable looks. Then consider the delight of a product named the Velvet Lip Mousse Tint. Yes please, to a stubby little pot of deeply rich lip colour, whisper-light, which blots onto the lip making your mouth look thoroughly kissed. The range also includes lipsticks, balms, blenders, a commendable brow-sculpting pencil and a rather wonderful water-based liquid eyeshadow. feelunique.com/brands/Dear-Dahlia
OX MAGAZINE JULY 2020
I would urge anyone interested in permanent teeth whitening to consult with a dentist, but for a quick-fix on a special occasion, White Glo’s Bright Nights Dissolving Whitening Films are a pretty safe bet. £4.99, whiteglo.co.uk
