conceptual design | vinyl graphics
The colors for the team logo were influenced by the colors incorporated in the WELL Conference branding, and the simplicity of shape was influenced by that of the City of Mesa’s logo. The team logo incorporates themes of diversity, connection, and gathering, all of which would be represented in the final installation. The shape motif (below) is an abstraction of the commonalities in the students’ drawings (above) of meaningful community components. These shapes, along with the letters ‘WELL’ were to be cut from black vinyl and adhered to the mobile stools in the installation. The graphics help to connect the communities of both Mesa and Scottsdale through shared experience.
EMBRACE COMMUNITY
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