FALL / WINTER 2018 GROWN UP by MECO
IT BEGAN HERE
OUTFIT, ARCHITECTURE & LANDSCAPE
EXPLORING INFORMATION AND MINDMAP
SYMETRICAL
STRUCTURAL
PANEL
PLEAT
TUCKING
STRAIGHT LINE
EXPLORING - COLAGING
EXPLORING - COLAGING
EXPLORING - COLAGING
EXPLORING - COLAGING
EXPLORING - COLAGING
EXPLORING – LOOKING AT A PICTURE AND GENERATE THE ELEMENT
EXPLORING – EXTRACT SHAPE TO FABRIC MANIPULATION
EXPLORING – EXTRACT SHAPE TO FABRIC MANIPULATION
EXPLORING – EXTRACT SHAPE TO FABRIC MANIPULATION
EXPLORING – EXTRACT SHAPE TO FABRIC MANIPULATION
EXPLORING – EXTRACT SHAPE TO FABRIC MANIPULATION
LINE EXPLORATION
LINE EXPLORATION
GENERATE COLOR
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN DETAIL
La vita del veccio west Fall / Winter 2018
“La Vita del Veccio West� collection is inspired by old west era. As it mainly adapted from architecture element at that time, the silhouette and shapes are structured and symmetrical with the combination of line, proportion and textile manipulation. The structured, bold and strong silhouette of this collection illustrate, how bold and hard life at that time. When people cannot rely on others because most people at that time always have politic thought. You will never know what your friend will do behind you.
BRAND POSITIONING GROWN UP by MECO
BRAND POSITIONING
High Price
Haute Couture Hussein Chalayan Irish Van Herpen Issey Miyake Yohji Yamamoto Alexander Mc Queen Fendi Georgio Armani
Grown Up by MECO
Mass Market
Petit Bateau Zara
Low Price
High End
With a twist of femininity and masculinity, GROWN UP by MECO provides 25 – 35 years old adventurous women and men, bold and strong design. Fabric manipulation experiment are usually used to deliver message behind the collection and also create detail aesthetic and functional.