Trend forecastig

TREND FORECASTING

Fashion is often associated with store shelves and massively worn silhouettes. But, in fact, ideas are born much earlier, and trend forecasting is a much deeper process, which is influenced by the most relevant social phenomena. Talented and discerning creators observe the world and analyse it. That is how the mood-boards are born. Later they are purified to silhouettes, colours, their combinations and finally appear on the catwalks presented during fashion shows. Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behaviour and buying habits of the consumer at particular time and season. To cope with the ever-changing technologies, the markets and consumer are rapidly evolving from traditional, static, demographic-based criteria to more toward dynamic, modern, mood, lifestyle and psychographic influences.

‘‘Fashion forecasting is a creative, continual process used to predict the trends of upcoming seasons. It involves a systematic procedure , including information, gathering, market and consumer research, and analysis’’ (Kim, Fiore and Kim, 2011).