The integrated action: Microadventure
The term Microadventure is defined as an adventure that is “small and achievable, for normal people with real lives”. The concept of a weekend trip, as get away from the big cities, in a more unplanned, inexpensive and frequent style is a suitable approach for Limbourg’s tourism development because it attracts closer target groups geographically, which can support more local economy and less dependency on global target groups. The focus on geographically close target groups also means that exchange between culture, values and language is one more positive asset instead of a barrier.
48 About the Region_ Rediscover for Reactivation
