Email Marketing Best Practice
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails so it eliminates the chances that you or your email service provider gets into any trouble. Here are the Email Marketing Best Practice to guide you on writing an efficient marketing email
1. Ensure your Content is correct Proofread anything you send out via email. You need to make all emails and newsletters are correct. Before you send the message, test the layout of the email so you can assure everything shows up how you want it to. Also, if you place links in your email, test them to make sure they work. This is the no.1 Email Marketing Best Practice
2. Introduce Yourself It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
3. Know your Audience Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the
interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
4. Include your Service/Product An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
5. Seek for Authorization Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
6. Include Unsubscribe Link Having an unsubscribe link where it can be clearly seen is a great idea. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. You want each of your users to feel like everything is their choice, and you are not forcing them into anything. The above demonstrate to you what the Email Marketing Best Practice is if you are using the email as your marketing tools. It’s a very strong and helpful marketing tool if you to use it in the right way.
What’s your thought about the above tips? Is it helpful? If you need more tips to help your online marketing business, make sure you check us out @ Email Marketing Best Practice