Stylish Everywhere MediaKit 2016

Page 1


S

tylish Everywhere was created in May 2013 with the purpose of sharing outfit inspirations, fashion reports & fashion experiencies of a regular fashion design student in Guatemala. The name of the blog comes from the idea of being well dressed in every ocassion. What started as an online diary that Luisa Fernanda, blogger and founder of Stylish Everywhere, shared with her readers. As it evolved, it started to be recognized by Guatemalan citizens and different international brands and magazines.

02

B

y 2014 as the journey began, Stylish Everywhere was named the most read blog in Guatemala and of the most influential blogs in Central America. Due to its success several beauty and fashion brands started partnerships and trips to showcase Luisa Fernanda´s talent. Now, Stylish Everywhere colabs with more than 10 brands and became Lancôme, Maria’s Bag and Steve Madden ambassador in Guatemala. Luisa Fernanda looks forward on a non stop growth in hopes of representing fashion in more countries and help the Central America fashion industry to be recognized around the world.


my

Luisa Fernanda Mazariegos blogger and founder of Stylish Everywhere is 21 years old. She's an active fashion design student in Guatemala, stylist, columnist and TV hostess. She likes to share her passion in her blog with a sincere point of view, believes in fashion and in the talent of young designers in her country. She's been selected to represent her country as a fashion icon for international events like Nicaragua DiseĂąa, El Salvador Fashion Week, Honduras Fashion week and in a few months Miami Fashion Week. has been a fashion contributor with local magazines in

03

Guatemala, she is also hostess in two segments for a television show. She’s been named the "It Girl" of Guatemala for local magazines like Entre Nosotras and Hola! Guatemala. We will definitely see more of her as she demonstrate not only determination but joy for what she does. Hundreds of boys and girls follow her diary Stylish Everywhere as her posts are relatable to our daily basis activities. She has also participated in the New York Fashion Week on February 2015



W

omen ages 18 to 35 years old interested in fashion, traveling, beauty, design and lifestyle. Those who like to find inspiration in the social media, visit blogs and read fashion magazines as their role model. I'm refering to trends, destinations and a sincere point of views that help them take decisions related to shopping, stepping out of the routine and being stylish everywhere.

5% 45%

55%

55% of the blog´s followers use their mobile phone 45% of the blog´s followers use their desktop/laptop computers 5% of the blog´s followers use their tablets

55% are returning visitors

45% are new visitors

05

45%

55%


Bounce Rate

45% Sessions

Users

3,279

1,777

Pages/ Session

Avg. Session Duration

3,44

00:03:13

% New Sessions

Pageviews

45%

30,000 last 3 months

The blog is visited worldwide


LOOK OF THE DAY A refresher on what´s trending, Luisa Fernanda shows through her blog and other networks pictures, how she owns her unique style and shares what´s hot on today´s fashion. She never misses to inspire people to be Stylish Everywhere.

HOW WE WEAR Influences from all around the world may always be focused on the same places. In this section, you´ll find several colabs with top bloggers from Central America, to showcase our talent and lifestyle.

MATUTINO EXPRESS As a result from the blog´s success and Luisa Fernanda´s spark, she shares twice a week a recap of the TV Show in a local broadcast network. She is using all medias demonstrating her hunger of moving forward and to be able to cover more audience in Guatemala and Central America.

BEAUTY Skin care, make up and all the basics are here! Luisa Fernanda shares with us her beauty secrets in order to look fresh all day. From advices to products, she shows us the A-Z on supplies, maintenance and beauty commandments.

07


FASHION REPORT Tips and news for the fashion industry, this section of the blog is full of what you want to know to be in, and stay fashionable throughout your day. Sharing experiences and places to go to so you can experiment yourself with a little help of our blogger friend.

FITNESS Luisa is taking a new challenge, to become healthier and fit. She wants to inspire her followers and document all changes she´ll experience as well as how to look good while on the gym or doing any type of workouts.

STYLISH EVERYWHERE TV Luisa´s newest addition to her blog. Where she will be sharing with everyone her lifestyle videos, fashion reports, shopping guides and tutorials on make up, healthcare and styling.

08



Social Media is key for Stylish Everywhere´s success. Through these different networks Luisa Fernanda keeps her followers always updated with not only fashion & beauty tips but also lifestyle experiences and memorable moments that help build a relationship between her followers and she. Pictures, with the main h a s h t a g #stylisheverywhere and many other trending topics; #selfie, #ootd, #makeup, #fashionblogger, #modacentroamerica, #modaguatemala.

19,000

09

8,021

1,000 1,040 views x video


es Magazine, Guatemala

Blur Magazine, El Salvador

10

Entre Nosotras Magazine, Guatemala

Look Magazine, Guatemala


Look Magazine, Guatemala

Eva Magazine, Honduras

Verzus Magazine, Costa Rica

Luisa has attended to all Fashion Weeks in Central America, including her country; Guatemala. She will also represent Guatemala as an ambassador in the Miami Fashion Week.

11




MEDIA KIT 2015


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.