OFFICIAL PARTNER TEAM ASTON MARTIN BRUSSELS BY BRUSSELS RACING
INTRODUCTION
Aston Martin Racing is the motorsport arm of Aston Martin. In 2014, we are contesting the FIA World Endurance Championship with up to five Vantage GTEs. We also have customer teams competing in major championships around the world in our Vantage GT4 and GT3 cars, which all share the bonded aluminium chassis and fundamental engine design of Aston Martin’s road-going Vantage. In the UK we also run the GT4 Challenge of Great Britain and have a training programme that can turn complete novices into racing drivers in a few weeks.
BRAND ASSOCIATION Aston Martin Brussels by BRUSSELS RACING are able to utilise their association with Aston Martin Racing in a variety of ways: • Copyright free image rights and Aston Martin Racing car information for advertising, product promotions and sales campaigns etc. • Key successes and news stories promoted through the Aston Martin Racing website and as part of the PR and Marketing strategy. • Granted the right to use the official Partner Logo in communication materials.
BRAND AWARENESS
Aston Martin Brussels by BRUSSELS RACING benefit from the following visibility across the Aston Martin Racing website:
MARKETING REACH Website (AMR)
• Company details, top results and major news stories published • Major news stories promoted as part of the AMR PR programme
• 25,000 visits per month • 1 min 50 sec per visit (high engagement)
• PR promoted to 1,800 motoring and motorsport contacts
Facebook (AMR + AML)
• Top results promoted to the AMR email marketing database
• 2,797,384 Likes • 89,294 Talking About
• Teams and drivers entered into the AMR Global Challenge Twitter (AMR + AML) • Access to advertise Aston Martin Racing cars • 236,331 Followers • 9,801 Tweets YouTube • 6,330,502 Views • 42,577 Subscribers
SUCCESSES Aston Martin Brussels by BRUSSELS RACING are an official Aston Martin Racing Partner Team. Aston Martin Racing works closely with the team to support their racing programme. Successes: International GT Open Barcelona
2012
Maxime Martin, Bertrand Baguette
Race 1: 1st
Race 2: 2nd
Paul Ricard
2013
Maxime Soulet, Enzo Ide
Race 1: 1st
Race 2: 2nd
Spa
2013
Maxime Soulet, Enzo Ide
Race 1: 3rd
Race 2: 2nd
Barcelona
2013
Maxime Soulet, Alvaro Barba
Race 1: 1st
Race 2: 6th
Belgian Racing Car Championship BRCC
2013
Belgian Endurance Champions
1st
BRCC
2013
Damien Dupont, Belgian Junior Champion
1st
Zolder
2013
Tim Verbergt, Damien Dupont, Bert Redant
5th
Zolder
2013
Pierre Grivegnee, Michael Schmetz
4th
Dijon
2013
Tim Verbergt, Damien Dupont, Bert Redant
1st
Dijon
2013
Pierre Grivegnee, Michael Schmetz
2nd
Spa
2013
Tim Verbergt, Damien Dupont, Bert Redant
1st
Spa
2013
Pierre Grivegnee, Michael Schmetz
2nd
Zolder
2013
Tim Verbergt, Damien Dupont, Bert Redant
1st
2014 SUPPORT
Aston Martin Racing are committed to working with Aston Martin Brussels by BRUSSELS RACING to grow the Aston Martin brand in their championships and will focus on promoting the team to prospective drivers for the 2014 season.
Summary of support: • • • • • • • •
Factory driver for International GT Open Factory driver for Spa 24 Hours Aston Martin Racing race engineer Parts package to service their cars PR and marketing support Representation from AMR at selected events Factory drivers to attend promotional events Incentives for delivering top championship results
VIP HOSPITALITY WORLD ENDURANCE CHAMPIONSHIP The exclusive Aston Martin Racing WEC VIP hospitality programme provides the ideal environment for relationship building and business networking. From the comfortable surroundings of the private suite at each race, guests enjoy a superb view of the circuit and an opportunity to participate in an exclusive tour of the race garage and on-track facilities. A chance to rub shoulders with factory race drivers and team management leaves prospects and clients feeling like part of the team by the end of the weekend. Highly personalised and tailored packages can be built for VIPs with helicopter & Aston Martin transfers adding an exclusive edge to the client experience.
FACTORY TOURS Tours of Aston Martin Racing’s facility, where the race cars are designed and built, can be organised with our knowledgeable team of tour hosts. The tours can be tailored for the attending guests and combined with the use of the teams’ conference and meeting facilities. A visit to Aston Martin Lagonda’s nearby factory can also be included and provides an opportunity to see the very latest road cars in production.
CONTACT Andrew Williamson Customer Programmes Manager +44 (0) 1295 273 355 awilliamson@astonmartinracing.com