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Consorzio Lodi Export - Via Haussmann 11/15 - 26900 Lodi Tel. 0371 - 4505264 - www.lodiexport.it - E-mail: info@lodiexport.it
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> NOTIZIE > APPROFONDIMENTI > OPPORTUNITA’ PER L’ESPORTAZIONE
LODI NEWS per l’esportazione, NUMERO 9 - Aprile 2008 Reg. Trib. Lodi N. 06/2007 del 22-08-07 - Direttore Resp.: Fabio Milella
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CIBUS2008 PARMA, 5–8 MAY: Pav. 6 – Stand H027 INTRODUCING LODI EXPORT’S BUSINESSES
MONTEVERDI VINI: SEVEN GENERATIONS OF VINTNERS According to legend, Napoleon Bonaparte took a break from chasing the Austrians and stopped at the Lampugnani estate, present-day Casalpusterlengo, asking for some good food and wine. It seems that the wine was so good that Napoleon not only drank in abundance but also expressed a desire to meet the
expert vintner who put so much care into it. It was May 10, 1796. Angelo Maria Monteverdi, then barely 24-years-old, had passed the first tough test of what was subsequently to become a long and brilliant winemaking career. In the
late 18th-century, good Master Angelo could not have every imagined that, 212 years later, his descendents would still be handing down a centuries-old tradition from father to son. Today, the 9 brothers of the Monteverdi Group, the natural heirs of this tradition, are an important force in the sector, bottling a series of wines of great value and quality. In its aging cellar in Rovescala castle, Monteverdi selects and gathers together the most prestigious DOC wines from every region of Italy that, after careful aging, are made available to its demanding clientele in Italy and abroad. “We need to look at the foreign market,” explains Francesco Monteverdi, who has been associated with Lodi Export for ten years and who served as President for one, “because there is risk of finding increasingly less oxygen to breathe in Italy. Optimist? Certainly: we’re not an ‘air craft carrier’ but a fleet of nimble destroyers that are able to carve out their own territory.” Confidence that comes from experience: “The problem is that businesses often go abroad alone while, with the consortium, we have been able to network with others who have my same needs and find adequate support, in addition to leveraging off of the power of group buying.”
Contacts: Monteverdi Vini Srl Via A. Moro, 19 26851 Borgo San Giovanni (Lo) Tel.: 0371 – 97032; fax: 0371 - 97092 www.monteverdivini.it E - mail: francesco@monteverdivini.it