HOLLYWOOD STRATEGY
HOLLYWOOD DOES STRATEGY TO REALITY - 20 TIPS FROM TINSELTOWN
IT’S AWARD SEASON IN TINSELTOWN AND SEASONED ACTORS EAGERLY AND ANXIOUSLY AWAIT THEIR FATE. WHATEVER YOU THINK OF THE SPECTACLE, THE HOLLYWOOD CROWD ARE GREAT AT WHAT THEY DO – THEY MOVE PEOPLE EMOTIONALLY AND TAKE THEM ON A JOURNEY OUTSIDE OF THEIR EVERY-DAY LIVES…. Is your strategy destined to be a blockbuster or a flop; are there award winners in your midst: what can Hollywood teach us about taking Strategy to Reality? Here are 20 lessons in Strategy from Hollywood.... Strong imagination creates a concept, a vision of the final outcome that everyone can work towards…
HOW CLEAR IS YOUR VISION OF THE FUTURE? CAN YOU SEE IT CLEARLY? BETTER STILL CAN EVERYONE SEE IT CLEARLY?
The plan is strong; multiple complex threads of action, dialogue and special effects are interwoven to create a masterpiece. There’s a pattern but it’s not entirely predictable – it’s interesting and captivating whilst understandable…
DO YOU HAVE CLARITY OR DOES CONFUSION REIGN? IS YOUR PLAN WELL THOUGHT THROUGH AND CAN IT TAKE YOU TO WHERE YOU WANT TO BE?
STORY-TELLING
Worlds and contexts come to life in a way that people want be a part of or will work hard to avoid. The way that the story is told is no accident but immaculately planned and executed…
HOW ENGAGING IS YOUR COMMUNICATION PLAN? DO PEOPLE KNOW WHAT THEY NEED TO DO AND DO THEY FEEL COMPELLED TO DO SO?
HEROES & VILLAINS
Myths, legends and significant moments form a backdrop for heroes to be made and admired. Villains of the piece are identified and audiences relish their demise. Audiences aspire to be like their heroes…
ARE THERE HEROES IN YOUR MIDST THAT OTHERS MAY LEARN FROM? ARE THERE COMPETITORS TO CHALLENGE OR OBSTACLES YET TO BE OVERCOME THAT PEOPLE CAN GET BEHIND?
IMAGINATION
PLOT
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