HOLLYWOOD STRATEGY
HOLLYWOOD DOES STRATEGY TO REALITY - 20 TIPS FROM TINSELTOWN
IT’S AWARD SEASON IN TINSELTOWN AND SEASONED ACTORS EAGERLY AND ANXIOUSLY AWAIT THEIR FATE. WHATEVER YOU THINK OF THE SPECTACLE, THE HOLLYWOOD CROWD ARE GREAT AT WHAT THEY DO – THEY MOVE PEOPLE EMOTIONALLY AND TAKE THEM ON A JOURNEY OUTSIDE OF THEIR EVERY-DAY LIVES…. Is your strategy destined to be a blockbuster or a flop; are there award winners in your midst: what can Hollywood teach us about taking Strategy to Reality? Here are 20 lessons in Strategy from Hollywood.... Strong imagination creates a concept, a vision of the final outcome that everyone can work towards…
HOW CLEAR IS YOUR VISION OF THE FUTURE? CAN YOU SEE IT CLEARLY? BETTER STILL CAN EVERYONE SEE IT CLEARLY?
The plan is strong; multiple complex threads of action, dialogue and special effects are interwoven to create a masterpiece. There’s a pattern but it’s not entirely predictable – it’s interesting and captivating whilst understandable…
DO YOU HAVE CLARITY OR DOES CONFUSION REIGN? IS YOUR PLAN WELL THOUGHT THROUGH AND CAN IT TAKE YOU TO WHERE YOU WANT TO BE?
STORY-TELLING
Worlds and contexts come to life in a way that people want be a part of or will work hard to avoid. The way that the story is told is no accident but immaculately planned and executed…
HOW ENGAGING IS YOUR COMMUNICATION PLAN? DO PEOPLE KNOW WHAT THEY NEED TO DO AND DO THEY FEEL COMPELLED TO DO SO?
HEROES & VILLAINS
Myths, legends and significant moments form a backdrop for heroes to be made and admired. Villains of the piece are identified and audiences relish their demise. Audiences aspire to be like their heroes…
ARE THERE HEROES IN YOUR MIDST THAT OTHERS MAY LEARN FROM? ARE THERE COMPETITORS TO CHALLENGE OR OBSTACLES YET TO BE OVERCOME THAT PEOPLE CAN GET BEHIND?
IMAGINATION
PLOT
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INVESTMENT
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EMOTION
Characters have depth and people can relate to them. They’re not ‘all good’ or ‘all bad’ but are ‘real’ and multi-dimensional…
HOW AUTHENTIC IS YOUR LEADERSHIP TEAM? DO THEY SHOW AN APPROPRIATE LEVEL OF VULNERABILITY AND STRENGTH WHEN IT’S CALLED FOR? CAN PEOPLE CONNECT WITH THEM?
Ambitious projects need investment and the movie moguls know how to pitch their ideas and prove their commitment and capability to deliver returns…
HOW AMBITIOUS IS YOUR STRATEGY? COULD IT FAIL TO DELIVER PROJECTED RETURNS DUE TO UNDER-INVESTMENT IN TIME AND/OR ENERGY?
People want to see their favourites on the big screen. Big names draw big crowds and, in turn, greater revenue…
WHO ARE THE CHAMPIONS OF YOUR STRATEGY? ARE THERE ‘BIG NAMES’ IN YOUR ORGANISATION THAT COULD, AND INDEED SHOULD, BE ROLE MODELS?
Movie-makers know that emotion engages. Storylines are purposefully emotional and are portrayed using emotions as a hook at every turn. There’s often a barely concealed moral to the story and an unmistakeable ‘feel good’ factor or ‘lesson to be learned.’
CAN YOU EXPLAIN WHY YOU’RE DOING WHAT YOU’RE DOING; THE GREATER PURPOSE THAT YOUR STRATEGY IS STRIVING TOWARDS? GIVE PEOPLE SOMETHING TO BE PROUD OF; SOMETHING TO BELIEVE IN.
There’s no fear in using mythical creatures and fantasy worlds, and metaphors give layers of depth to storylines. Other worlds FANTASY & METAPHOR are used to convey earthly messages and ideas…
USE FANTASY TO CONJURE POSSIBLE FUTURES AND CHECK THE VALIDITY AND RELIABILITY OF YOUR STRATEGY THROUGH SCENARIO PLANNING. USE METAPHOR TO CREATE MEANING AND ENGAGEMENT ACROSS THE ORGANISATION?
IDENTITY
Some well-known film franchises have an almost religious following. Star Wars has such a following that ‘Jedi’ is often cited as a religion on census forms…
HOW CAN YOU CREATE A FOLLOWING; A TRIBE? CREATE A LOYAL FAN BASE FOR YOUR STORY…
SLOGANS
‘May the force be with you’ and ‘May the odds be forever in your favour’ will be part of the language lexicon for evermore…
CREATE EMOTIVE SLOGANS THAT DRIVE INDENTIFICATION WITH THE CAUSE…
ADVERTISE
Posters, billboards everywhere. When a big-budget movie is released the heroes and villains seem to look upon you at every street corner…
CREATE COLLATERAL AND VISUALS THAT CONSTANTLY REMIND PEOPLE OF YOUR PURPOSE, VISION AND PLAN. GET THE MESSAGE INTO PEOPLE’S SUBCONSCIOUS…
PROMOTE
Where advertising creates a background noise, promotion makes sure that the film is ‘in your face’. Major players appear on every talk show and magazine to promote their new piece of art. They talk of the great camaraderie on-set, the friendships that have resulted and humorous incidents and risky moments that make them seem more human and exciting…
ARE YOUR LEADERS TAKING EVERY OPPORTUNITY TO TALK ABOUT THE STRATEGY; TO ENGAGE WITH THEIR AUDIENCE; TO SHARE STORIES OF BRAVERY, HUMOUR AND FRIENDSHIP? DO YOUR SENIOR TEAM APPEAR ALIGNED IN THEIR AMBITIONS AND APPROACH?
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HOLLYWOOD STRATEGY
Gaming allows people to step into the world of the movie; to become the hero or the villain; to escape reality and play their part in the blockbuster…
USE GAMIFICATION TO HELP PEOPLE STEP OUT OF THEIR EXISTING WORLD; TO FIND THEIR ROLE; TO OVERCOME OBSTACLES; TO DEVELOP THEIR CAPABILITIES IN A FUN AND ENGAGING WAY. LET PEOPLE LEARN TO MAKE THE DIFFERENCE…
Dolls, LEGO models, colouring books, outfits – the list of possibilities is endless. A great source of additional revenue, and one that captures hearts and minds…
HOW CAN YOU CREATE MERCHANDISE THAT GETS YOUR MESSAGE ACROSS AND THAT PEOPLE WILL FLOCK TO USE? T-SHIRTS, MUGS, BADGES, KINDLE-COVERS – THE POSSIBILITIES ARE MINDBOGGLING…
Method acting is employed to ‘fake it before you make it’ and to represent characters in all their glory…
USE TRAINING, SCRIPTS, PROCESSES AND DECISIONS AS MEANS TO ACCELERATE CHANGES TO ACTIVITY AND BEHAVIOURS. BE WHAT YOU’RE TRYING TO ACHIEVE – RIGHT NOW…
DIRECTION
‘Lights, cameras, action’ – Directors create the scene and mood by manipulating the set and its players to best effect. Subtitles are used to signal places in time and space and to translate for foreign audiences…
CREATE THE ENVIRONMENT AND CULTURE IN YOUR ORGANISATION THAT WILL SUPPORT YOUR AMBITIONS. MAKE SURE IT CAN SIGNAL IMPORTANT ELEMENTS AND MAKE SURE THAT ITS MEANING ISN’T LOST IN TRANSLATION
EXPERTS
With all the focus on the big names it’s easy to forget the people that really make it happen. Sound, lighting, costume, CGI - the experts in their fields – the true heroes of the day, without which there would be no stage for the big names day of glory…
WHAT EXPERTISE DO YOU NEED TO MAKE YOUR STRATEGY COME ALIVE? HOW DO YOU FIND THE RIGHT PEOPLE, ENGAGE THEM AND REWARD THEM? MAKE MUCH OF THE UNSUNG HEROES…
Where a film has worked prequels, sequels and remakes follow; variations on a successful theme… Where a story is too big to be told in one sitting – trilogies are born…
ARE THERE ELEMENTS OF YOUR STRATEGY THAT HAVE BEEN TRIED SUCCESFULLY BEFORE? COULD YOU EMULATE THEM WITH A MODERN TWIST TO ACCELERATE SUCCESS? AND REMEMBER - BIG STORIES NEED TO BE TOLD IN BITE-SIZED CHUNKS…
Premiers, after-show parties and awards all add to the industry’s glamour. They keep films, actors and directors front of mind and generate positive noise…
HOW CAN YOU GENERATE MYTHS, LEGENDS AND HEROES AND HELP KEY PLAYERS GO DOWN IN THE HISTORY OF YOUR ORGANISATION?
GAMIFICATION
MERCHANDISE
METHOD ACTING
PREQUELS, SEQUELS & REMAKES
CELEBRATE SUCCESS
Gallus build sustainable, high performance environments that everybody can believe in. With particular expertise in leadership capability and alignment, organisation design, business transformation and enterprise risk management, Gallus challenge assumptions, cultivate belief and drive positive change by making performance excellence systemic. An established business with Headquarters in Northampton, UK and offices in London, Manchester and Aberdeen, Gallus work with ambitious organisations across the world from a wide range of sectors. Find us at www.gallusconsulting.com or call +44(0)20 3751 6345. 0203 751 6345
www.gallusconsulting.com