LXFM 745 student project

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PRODUCT 15

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The simple-line designs of Chanel couture made popular the “flat-chested� fashions that were the opposite of the hourglass-figure. Boxy Black & White

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Simple & Elegent

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PROPERTY

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• • • •

Privacy (Meeting rooms, V.I.P party) Internationalization (cohesive interior design) Flagship/Boutiques Popup Coffee/Game Center

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Wechat

Weibo

Tik Tok

Tik Tok

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media Objective ROI Measureme nts Task

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Billboard Gains trust from Increases OTS, reaches more people How do you hear about the product launch (Question in store or webpage). Assists social media to increase search volume and information trust

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LAUNCH SCHEDULE

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7days sale

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7days sale

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7days sale

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(Y-T-Y)

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Budget Sheet - Human Resources Chanel Chengdu Taikoo-Li Planner Assistant planner

quantity salary($) 2 $2,500.00 4 $1,500.00

total $5,000.00 $6,000.00

Store manager Sales manager salespeople

$5,000.00 $2,500.00 $1,500.00

1 4 16

$5,000.00 $10,000.00 $24,000.00

accounting Security HR

$2,000.00 $1,500.00 $2,500

1 2 1

$2,000.00 $3,000.00 $2,500.00

Total(Monthly) Total(Yearly)

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$57,500.00 $690,000.00


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Budget Sheet Chanel Chengdu Taikoo-Li Operating expenses:

rent

Human resources

Logistics

Promotion budget

Total

$7,200,000.00

BUDGET/INCOME STATEMENT

$690,000.00 $700,960.00 $1,125,464.80 $9,716,424.80

Income Statement 2019 Chanel Chengdu Taikoo-Li Revenue Operating cost

Net sale

$32,894,784.00

Operating expenses: Rent

Human resources

Logistics

Promotion budget

Fixed cost Total Net income

Xueying Ding Jie He Yi Lin Huaqing He LXFM745 Prof. Alessandro Cannata

$7,200,000.00 $690,000.00 $700,960.00 $1,125,464.80 $2,000,000.00 $11,716,424.80 $21,178,359.20

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