ROUNDTABLE
SPORTS BETTING STRATEGY FOR MARKET SHARE Industry experts from Betfred USA, Novomatic Americas, Amelco USA, Bet.Works and Sportradar discuss the key to sports betting strategy for market share, as states continue to legalize. BRYAN BENNETT, Betfred USA Sports, COO
“I’m not sure I’m ready to give full credit to the pandemic for accelerating sports betting legislation or online adoption, but it certainly didn’t hurt.” BRANDON WALKER, Head of Amelco USA
“Most US operators are looking for systems that will get them set for the decade ahead, and they want good foundations. This is especially true for the B2C-facing side of any platform.” KATHLEEN MCLAUGHLIN, Novomatic Americas, VP marketing and product management
“Right now, racetracks and casinos are driving expansion, but when authentic retail sports bars become a driver, the volume takes off, and betting across all platforms explodes.” DAVID WANG, Bet.Works, CEO
“I believe we will continue to see significant growth in bettors and betting activity across all regulated markets. At the end of the day, sports betting is a form of entertainment that consumers very much enjoy and will adopt further.” NEALE DEELEY, Sportradar, VP of US Sales and Gaming
“You have to be in it for the long term. You need to deliver the products that people need. The key is always investing in the products. We concentrate on what we’re doing, making our customers happy and providing them with the products they need to succeed.” 36 GAMINGAMERICA
