Red Oaks Distribution Empowers Solves Problems With Spirit Brands
The portfolio for Red Oaks Distribution is very diverse, with noted brands such as Dizzle Liquor, Rayon XO Cognac, Jerome Renae Premium Cigars, and NFT Energy Drinks. Myles says the firm takes diversity seriously and guides all decision-making processes.
Written by Dominique Huff Gaining footing in the marketplace is tough for any business. But when your marketplace is within spirits, tobacco, beer, and wine, which are heavily regulated by the government, you find yourself quickly overwhelmed. And don’t forget that established brands are not too keen on welcoming newcomers to the market.
“The larger firms use minority faces for marketing, but the ownership does not look like the marketing or consumers,” he noted. For the NFT Energy Drink, they employ six different campaigns and designs to touch many markets at once. As with any business, brands must recognize that they must build their clientele, invest in themselves, and become educated and empowered in the industry.
Red Oaks Distribution was founded by Pamela Renae Myles and her husband, Regi Myles, to solve a problem. As vodka brand owners, they wanted to do more than just talk and complain. They wanted to take action and open doors for others. Regi recently sat down with Game Changers to discuss the industry's complexities. “We are creating diversity and inclusion in this market. We created Red Oak out of necessity and survival,” he said. “We were with another distributor creating an opportunity for us to fail. We had to start distributing our products.” The Myles were not the only ones experiencing hardships in trying to gain dignity, respect, and support for their brands. No one is asking for a handout but rather an equal opportunity and fair chance. “We are definitely not alone in this, and it goes beyond black brands to other minorities, including women,” he said.
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