DHET GUARDBOOK

raisingtheprofile of the department of higher education and training (DHET)

A portfolio of marketing and communication products introduced from March to August, 2015.

ABOUT THIS

project INTRODUCTION This portfolio displays the various graphic methods implemented to profile DHET in a more professional and attractive manner to appeal to a wide spectrum of DHET stakeholders. The products displayed relate to the three main outcomes of the project: 1. To increase positive DHET exposure proactively across the full media spectrum; 2. To monitor, measure and evaluate DHET media exposure across the full media spectrum and 3. To transfer skills to key DHET communication team members.

index

ABOUT THIS

project

Outcome 1: Increase positive DHET exposure proactively across the full media spectrum Improve DHET branding as an underpinning principle DHET colour palette

Outcome 2: Monitor, measure and evaluate DHET media exposure across the full spectrum Media analysis report

Airport advertising PowerPoint template DHET folder Assess current DHET website, recommend and implement improvements

Outcome 3: Transfer skills to key DHET staff members Writing skills workshop Digital event banners

Website redesign and development

Digital banner templates

Develop news room section

DHET internal newsletter

Digital event banners Digital banner templates

Colour Palette

Website powerpoint report

The colours selected to impart more vibrant brand building comply with the Government Corporate Identity Manual which has been taken into account. The use of these colours communicates a unique, modern and youthful appearance for a Department that needs to appeal to a younger target audience.

Create an e-bulletin concept, design and development Infographic communication DHET news website, www.dhetnews.co.za Improve the DHET internal newsletter

Airport Advertising This project is the first time DHET has ventured into outdoor advertising. Airport outdoor billboards and internal airport digital pods will run for a 6 month period.

DHET Folder This generic folder has been designed for consideration and use across all DHET branches to create a unique image and unite all branches in a cost-effective manner.

PowerPoint Template A fresh approach to PowerPoint templates has been introduced to allow for a more professional presentation for DHET staff. Other examples have been used for project presentations and could also be considered for adoption.

ABOUT THIS

project

Revitalised DHET Website The revitalisation of the website includes a new approach to the Home Page with daily updating features. The secondary pages have a new design and the media room will feature information for journalists.

DHET News E-bulletin The e-bulletin comes out every 4-6 weeks and is currently hosted on a Wordpress site linked to the DHET website. Other urgent news such as ministerial statements are posted onto the DHET news site when appropriate, in between issues. The target audience for the e-bulletin is external and it is emailed via Mailchimp to specific databases.

Banners

Writing Workshop

The use of vibrant banners draws attention to themes and highlights. A template for the website has been designed for the in-house graphic designer in future use.

A professional writing workshop was held for DHET Communications Staff. A follow-up session will be arranged in November.

Infographics The use of infographics illustrates a modern method of communicating complex concepts and figures.

Media Analysis Monthly Report DHET Internal Newsletter The existing in-house internal newsletter will be laid out in a newly-designed, professional template from August onwards.

A monthly report on the DHET media analysis is distributed to senior management. This tool gives a clear indication of this issues, tone and reach of DHETâ&#x20AC;&#x2122;s media presence. It also assists in identifying gaps and opportunities.

angela church PROJECT LEADER

Our vision is of a South Africa in which we have a differentiated and fully-inclusive post-school system that allows South Africans to access relevant post-school education and training, in order to fulfil the economic and social goals of participation in an inclusive economy and society. It is the mission of the Department of Higher Education and Training to develop capable, well-educated and skilled citizens who are able to compete in a sustainable, diversified and knowledge-intensive international economy, which meets the development goals of our country.

The Department will undertake this mission by reducing the skills bottlenecks, especially in priority and scarce skills areas, improving low participation rates in the post-school system, correcting distributions in the shape, size and distribution of access to post-school education and training and improving the quality and efficiency in the system, its subsystems and institutions.

OUTCOME ONE Increase positive DHET exposure proactively across the full media spectrum Improve DHET branding as an underpinning principle DHET colour palette • Assess current DHET Airport advertising • website, recommend and PowerPoint template • implement improvements DHET folder • Website redesign and development • Develop news room section • Digital event banners • Digital banner templates • Website powerpoint report • Create an e-bulletin concept, design and development Infographic communication • DHET news website, www.dhetnews.co.za • Improve the DHET internal newsletter •

dhet colour palette

PRIMARY

SECONDARY

greyscale

OF THE

DECADE

ARTISAN

WE WANT BUSINESS ABOARD! www.developingartisans.info

ARTISAN

DECADE

OF THE

DECADE

ARTISAN

WE WANT BUSINESS ABOARD!

www.developingartisans.info

NSF

National Skills Fund

higher education & training Department: Higher Education and Training REPUBLIC OF SOUTH AFRICA

OF THE

DECADE

ARTISAN

WE WANT BUSINESS ABOARD! www.developingartisans.info

airport advertising

OF THE

DECADE

ARTISAN

WE WANT BUSINESS ABOARD! www.developingartisans.info

OF THE

DECADE

ARTISAN

WE WANT BUSINESS ABOARD! www.developingartisans.info

powerpoint templates

Heading 40pt Report Analysis

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DHET folder

www.dhet.gov.za PRETORIA

CAPE TOWN |

123 FRANCIS BAARD STR |

TEL: +27 12 312 5911 |

TOLL FREE: 0800 872 222

120 PLEIN STR

TEL: +27 21 465 5513 |

TOLL FREE: 0800 872 222

VISION

Leading post-school education and training for growth

MISSION

To provide national strategic leadership in support of an integrated ost-school education and training system towards improved quality of life of South African citizenry

website redesign & development

Together, turning every workspace into a training space

w w w. d h e t. g ov. z a HOME

ABOUT US

ORGANISATION

ENTITIES

INSTITUTIONS

RESOURCES

SPECIAL PROJECTS

WORK WITH US

MEDIA ROOM

TYPE YOUR SEARCH

FUNCTION SHIFT 01 SEPT 2015 POST-SCHOOL EDUCATION AND TRAINING

MAKING NEWS

THE MINISTRY

Dr BE Nzimande Minister

Mr MC Manana Deputy Minister

ON CAMERA

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eBulletin DHET NEWS

Together, turning every workspace into a training space

Get the latest news and read our DHET eBulletin here

MORE NEWS... DHET OfďŹ ce 20 minutes ago

Minister X has just annouced that the information is incorporated to the TVET colleges that are now part of the National Department ... more details Write a comment...

Celebrating the year of the ARTISAN College Student Union 20 minutes ago

Minister X has just annouced that Welcome to the TVET colleges that are now part of the National Department ... follow on twitter

PARLIAMENTARY MATTERS

CAREER DEVELOPMENT

SPEECHES

DOWNLOAD

CACH

VACANCIES

Tags

we aim to develop human personality and personal dignity, respect for human rights and fundamental freedoms and promoting understanding, tolerance and friendship

MORE ON... Parliamentary matters • speeches • news clippings • subject experts • our team • documents • photo library

TVET, universities, TRAINING, minister, VOCATIONAL, qualiﬁcations, NSFAS, artisan, MEDIA, events, SPEECHES, research, DHET, APP

Download or view our latest newsletter here

HOME

FORWARD

digital event banners

WOMEN’SDAY

SOUTH AFRICAN

9 AUG 2015

“If you educate a man you educate an individual, but if you educate a woman you educate a family(nation). GHANAIAN QUOTE

digital banner templates

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HEADLINE 92PT EVENTCALENDAR

“Quote in sentence case at 26 points, describing the calendar READ event or celebration” MORE QUOTED BY ... RESIZE BLOCK

XX MONTH 0000

55PT ATTENTION GRABBER “Quote in sentence case at 26 points, describing the calendar event.”

QUOTED BY ... RESIZE BLOCK

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create an ebulletin concept, design & development

eBulletin DHET NEWS

Together, turning every workspace into a training space

JUNE 2015

www.dhetnews.co.za

CLICK HERE TO VIEW IN YOUR BROWSER

Welcome Message from the Director-General of DHET, Mr GF Qonde

Minister outlines focus for 2015/16 Synopsis of the Budget Vote Speech of the Minister of Higher Education and Training, Dr Blade Nzimande, MP, presented to Parliament on 13 May, 2015 The agenda for the transformation of our education system was shaped by decades of struggles, including the struggle of people’s education for people’s power. This agenda was translated into government policies by the ANC government as from 1994. On this 60th Anniversary of the Freedom Charter we can say that much has been done to open the doors of learning and culture. For example, black and women students are now in the majority in our universities, and NSFAS has supported more than 1,5 million poor students ... READ MORE

Deputy Minister: Busy year ahead for Department

UNIVERSITY NEWS

We have implemented this electronic media platform to highlight the work of DHET and the delivery of our mandate to work towards a ‘skilled and capable workforce to support an inclusive growth path.’

WITH SIX ADDITIONAL subjects ranked in 2015, South African universities stand out for expertise in Development Studies, one of 36 disciplines covered in QS World University Rankings by Subject, published at www.topuniversities.com ...

CLOSE TO THREE years after the government announced it would use the country’s multi-million infrastructure programme to boost skills development, the Department of Higher Education and Training has released its second report ...

SKILLS DEVELOPMENT

NGAP

National Artisan Development continues to improve THE TEN MOST popular trades are electricians, welders, diesel mechanics, boiler makers, ﬁtter and turners, automotive motor mechanics, riggers, plumbers, mechanical ﬁtters and millwrights says the Department of Higher Education and Training.

OTHER NEWS

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World cup stage for SA’s TVET students

•

Department, Germany Development Agency to tackle climate change

•

Focus on Seta learnerships

•

Department takes over TVET, community colleges

New generation of academics

•

Nsfas facts

DHET HAS ANNOUNCED the implementation of Phase 1 of the Stafﬁng South Africa’s Universities’ Framework (SSAUF) to build academic proﬁciency in South Africa’s 26 universities. The nGAP development programme enables potential academics to take up a permanent lecturing ...

•

Access to post-school education and training increases

•

Green skills for green economy MORE NEWS STORIES

we aim to develop human personality and personal dignity, respect for human rights and fundamental freedoms and promoting understanding, tolerance and friendship FOLLOW US

DHET NEWS

Together, turning every workspace into a training space

SEPTEMBER 2015

CLICK HERE TO VIEW IN YOUR BROWSER

Research into

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SIPS

Making inroads into building much-needed skills

eBulletin

DHET seeks to improve the capacity of the Post-school Education and Training Sector to meet the needs of the country through the following vision:

SA university makes world top 10 QS ratings

It is a pleasure to welcome you to this ﬁrst edition of the Department of Higher Education and Training (DHET) e-bulletin.

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UNIVERSITY NEWS

SIPS

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News in terms of fact

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SKILLS DEVELOPMENT

NGAP

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OTHER NEWS

•

MORE NEWS STORIES

we aim to develop human personality and personal dignity, respect for human rights and fundamental freedoms and promoting understanding, tolerance and friendship

www.dhetnews.co.za FOLLOW US

The Department of Higher Education and Training disclaims all liability for any loss, damage, injury or expense however caused, arising from the use of, or reliance upon, in any manner, the information provided through this service and does not warrant the truth, accuracy or completeness of the information provided. The department’s permission is required to reproduce the contents in any form including, capture into a database, website, intranet or extranet.

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Sub-headline 10 points with 12 points leading

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www.dhetnews.co.za

dhet news website

www.dhetnews.co.za

infographic communication

2014 /15 BURSARY ALLOCATION OVERVIEW NUMBER OF BURSARIES

TOTAL VALUE OF BURSARIES

18,323 R924 million

32%

University growth from 983 698 students in 2013 to 1.1million in 2019 and 1.6 million by 2030.

R14.7 bil

Skills levies for SETAs and NSF total estimated direct charges for 2015/16 are R14.7 billion.

15,059

UNDERGRADUATE SCARCE SKILLS

R696m

3165

POST GRADUATE

R225m

19.1%

725,000

R2.050 bil

Fall in drop-out rates from 25.1% to 19.1%.

Historically Disadvantaged Institutions Development Grant of R2.050 billion over the next five-year period.

TVET College enrolments, an increase of just over 39,000 on 2014.

70,000

Over 70 000 foreign students come to study here.

Three new universities - Northern Cape, Mpumalanga and Gauteng.

R41.8 bil Amount of R41.8 billion for 2015/16 an increase of R2.8 billion (or 7.3%) on the 2014/15 allocation.

R50 bil

NSFAS has, in total, awarded approximately R50 billion in loans and bursaries to about 1.5 million students.

7/100

7 universities appear 15 times among the top 100 globally.

17%

R2.6m

COMMERCE

NSF PARTNERS

28%

MAJOR DISCIPLINES FUNDED IN 2014/15

OTHERS HEALTH SCIENCE, HUMANITIES, LAW VETERINARY SCIENCES, AGRICULTURE

PROJECTED ALLOCATIONS for 2015/2016 NUMBER OF BURSARIES

SCIENCE

TERTIARY & VOCATIONAL EDUCATION LECTURERS

TOTAL VALUE OF BURSARIES

12,927 R934 million

18 mil

18 million South Africans need adult education and training.

2015/16

For the 2015/16 financial year, the NSFAS budget from the Department comprises R4.094 billion for university study loans, R2.205 billion for TVET college bursaries, with the remaining portion going to admin costs. This is supplemented by recovered funds and donor allocations, which further increases the total budget of NSFAS to R9.5 billion for the allocation of 205 000 university student loans and bursaries and 200 000 TVET college bursaries.

2015/16 Higher Education and Training budget roundup

2014 /15 BENEFICIARY FACTSHEET

TOTAL NO

62,617 OF BURSARIES TOP 15

SCARCE SKILLS FUNDED Programme or Project Manager Electrician Electrical Engineer Manufacturing Managers* Civil Engineer Computer Network & Systems Engineer Automotive Motor Mechanic Carpenter and Joiner Welder Plumber (General) Personnel / Human Resource Manager Mechanical Engineer Software Developers* Fitter and Turner Finance Manager

EQUITY

1.6 mil

ENGINEERING & BUILDING ENVIRONMENT

23%

83.4%

divided amongst

46%

53%

6.0% 0.5% 8.1%

52,211 3,745 193 5,063

2,541

Free State

11,516 8,668

FUNDED

15,883 Gauteng

4,604

Limpopo

3,534

10,128 97 Western Cape

Mpumalanga

National

Business Services and Admin Managers* Engineering Professionals* Electrical Engineers Early Childhood Educators Building and Related Electricians House Builders Accounting Associate Professionals Manufacturing Managers Computer Network Professionals Agri & Forestry Production Managers Agricultural Technicians Motor Vehicle Mechanics and Repairers Civil Engineers Welders and Flame Cutters Accountants * not Elsewhere Classified

NSF PARTNERS

other

coloured

OCCUPATIONS

Kwazulu-Natal

Northwest

516 292 indian

0.5%

asian

28,688 33,929

Eastern Cape

597 white

0.8%

not declared

TOP 15

PROVINCIAL BREAKDOWN 5,045

1.0%

black african

OUTCOME two

Monitor, measure and evaluate DHET media exposure across the full spectrum. Media analysis report â&#x20AC;˘ Media analysis presentation â&#x20AC;˘

media analysis report/design

Heading 40pt Report Analysis

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Heading 40pt Report Analysis

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OUTCOME three Transfer skills to key DHET staff members Writing skills workshop • Digital banner templates • DHET internal newsletter •

writing skills workshop THEO COGGIN - COURSE PRESENTER Theo Coggin devised the course on which this two-day course is based as a response to the limited handson training provided by universities and other institutions. Many of their students are awarded degrees and other qualifications and entered the workplace under-prepared for the hard grind of the corporate, public sector and NGO sector, and the need to provide accurate, good copy in the face of demanding deadlines in a world in which swift and accurate communication is a prerequisite.

WRITING WORKSHOP 11-12 AUGUST 2015

Many contemporary corporate and other communication practitioners have benefited from his expertise and intense method of training. Theo started his career as a radio and newspaper journalist, specialising in the late 1970s and 1980s in publications that were involved in working with alternative institutions to bring about change in South Africa. In the early 1990s he moved into the corporate world, was head of public affairs at the old Perm, and then founded and developed the corporate communication initiatives in the Nedcor (now Nedbank) Group of companies. He has edited a number of works, including Censorship, a collection of studies on this practice in apartheid South Africa, and Stone, Steel, Sjambok by Dr Mmutlunyane Stanley Mogoba.

COURSE OUTLINE 11 AUGUST

12 AUGUST

• Introduction and ice breakers

• Overnight assignments to be

• Warm up exercises • Principles of Communication - important lessons for an organisational structure

• The FOG Index • The currency of words

COURSE OUTCOMES

• Practical exercises (if time) • Overnight assignments

Having diligently completed assignments overnight and satisfactorily presented excerises, you will be able to:

• • •

See an improvement in your command of the English in the written form

•

Understand the importance of spelling and of checking the spelling of words in the English language by using a dictionary

•

Understand the importance of proofreading and have a commitment to implementing it in your own outputs.

Understand the principles involved in communicating in an organisational structure See the need to apply simple rules of grammar and be committed to interrogating their grammar usage in future outputs, - this includes being conversant with the correct use of the comma, semi-colon, dash, colon and full stop

TIMELINE

• • •

Each day commences at 09h00 and ends at approximately 16h00 Lunch is at 12h45 until 13h30 Comfort and tea breaks will be taken at opportune times during the course

BRING TO THE COURSE

• • • • • •

Pens and notepads A laptop A calculator A book that they are currently reading, and be prepared to describe its plot and/or contents; A daily newspaper - one on each day A recently published Concise Oxford English Dictionary (If you have a South African Concise Oxford Dictionary then this will be even more useful to you).

submitted on arrival

• Review of work completed • Editing, proofreading and concise writing

• Quirks of the comma and other English language tweaks

• Practical exercises • Feedback on overnight assignments • Conclusion

digital event banners

regional news

Deputy Minister, Mduduzi Manana addresses UNISA Student Representative Council

MAY 2015

newsletter internal

dhet internal newsletter

national news

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14 Online Education - the future of learning

13 17 21

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DHET celebrates the DECADE of the ARTISAN with investment, training and post school opportunities

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Headline News

MAY 2015

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Main story message in brief in this box

DHET welcomes the Class of 2014 into the Post-School Education and Training system BY MZINZI MBETU On the 12th of January 2015 the Minister of Higher Education and Training, Dr Blade Nzimande addressed the Media on postschool opportunities available to 2014 Matriculants in the Post-School Education and Training System. The National Development Plan (NDP) requires that by 2030, 30 000 qualified artisans be produced each year. Currently, most students who have completed matric enrol for learnerships to train for artisanship in the Civil, Mechanical, Electrical and Manufacturing or Support Services Addressing the Media at the Department of Communications in Hatfield, Pretoria,

the Minister said “NSFAS will be funding 205 000 first time entering and continuing eligible students at universities and 200 000 students at the Technical and Vocational Education and Training (TVET) Colleges in 2015 by providing student loans and bursaries totalling R9.5 billion”. Department of Communications in Hatfield, Pretoria, the Minister said “NSFAS will be funding 205 000 first time entering and 200 000 students at the Technical and “NSFAS will be funding 205 000 first time. Department of Communications in Hatfield, time entering and 200 000 students at the Technical

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DHET celebrates the DECADE of the ARTISAN with investment, training and post school opportunities

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PAGE 17

TO BE CONTINUED...

development team project leader : angela church mediaEQ : antoinette panton Design : Phillip Wentworth