EXECUTIVE SUMMARY Robust coverage, across all media was largely NEUTRAL & centred on
#FEES MUST FALL
mediaREACH
No of inserts
655
Total advertising value EQUALS
R27m
leadingTONE
41
%
33
leadingNEWS
49
%
neutral
%
online
30
november 2016
%
#FeesMustFall
144 inserts
career development services
78
positive
26
%
broadcast
21
%
inserts
political coverage
negative
together moving post-school education and training forward
53
inserts