MEDIA DASHBOARD OVERVIEW
executive summary
Robust coverage, across all media was largely neutral & centred on the AG’s performance over the past year.
R55m year-to-date AVE
dashboard
strategic goals
talking heads
agenda control
Funding Sustainability
Antoinette Panton Nondumiso Msomi Kathleen Lee
proactive
201 inserts
R43K AVE
21%
Up on1-15 April 2015
tone
content
95 inserts 25%
Main issue
AG’s performance & report to Parliament
(97 inserts)
15 inserts 69%
Supporting issues Gambling Board
(15 clips)
7 inserts 6%
Former staff member joins the Western Cape Govt
(7 clips)
Daily Dispatch (40 inserts/R40k) Cape Argus (20 inserts/R60k)
20% 30% 30% 20%
MEDIA REACH Western Cape (10 inserts/R25k)
Media Tone coverage across all platforms
Former staff member joins WC government
KEY QUANTATIVE ANALYSIS BY THE • Number of articles/
broadcast inserts
• Advertising Value
Equivalent (AVE) of the articles/broadcast inserts
coverage
TOP MEDIA
MEDIA tone
QUANTITY
Generating
86%
KZN/EC/National (20 inserts/R30k) AG’s performance