Brand Story of Donear Industries Donear Industries, a well-recognized Group in India and abroad, is one of the best-quality product makers and innovators, who have been in business for 30+ years. The promoters treat textiles as the Group’s core business and have been putting in their best efforts to grow the business year on year. Apart from being a leader in India, the Donear Group also has a strong presence in 20+ countries globally. With a comprehensive product basket, the company is able to supply fabrics to India’s largest brands including Louis Phillipe, Van Heusen, Peter England, Blackberry, Arvind, Wills Lifestyle, Future Group and more. In retail, the Donear Group has a strong network of 185+ stores, marketing textiles under the D’Cot & Donear NXG brands. There are 5 brands under Donear Industries with have state-of-the-art manufacturing facilities in Amritsar (GRADO) and Surat (Donear). DONEAR – Suitings and Shirtings fabrics D’Cot by Donear - Apparel DONEAR NXG - Apparel GRADO from the House of GBTL and OCM – Luxury fabrics GRAVIERA – Stretch fabrics We are presenting below the excerpts of our online interviews with top executives of all the five brands as an overall brand story of Donear Industries. Mr. Ajay Agarwal, Executive Director, Donear Industries Ltd. Introduction Donear set foot into the industry in 1971 from a small unit with an objective to provide high quality fabrics for Suitings, shirting and trouser to customers. With years of dedication and quality Donear slowly became a household name and eventually moved from being a Private Ltd. to a Public Limited Company. We have been offering polyester viscose blended fabrics, polyester cotton blended fabrics, polyester fabrics, cotton high value plain and yarn dyed shirting fabrics, and cotton plain and yarn dyed bottom wear fabrics, as well as polyester wool, wool rich, and all wool fabrics. Being a commerce graduate learnt the business from my father late Karmayogi Shri Vishwanath Agarwal have now spent 2 decades in this industry and
Ajay V. Agarwal also known as AVA, Executive Director, Donear Group is a Commerce Graduate and is well experienced in the textile industry since last two decades. He is equipped with brilliant business acumens and skills to quickly adapt to the changing scenario of the textile market. He has excellent marketing skills to his credit and is a person who understands the market, organises sales conferences and provides feed back to the customers and the company. Mr. Ajay Agarwal Through his strict credit controls and Executive Director selection process of customers of the Donear Industries Ltd. Company, he ensures smooth cash flows with minimum levels of payment defaults. Ajay is in constant touch with the market and is aware of the latest development in fashion and design which makes him a veteran in the textile field. Under AVAs leadership, over 50 agents, 300 wholesalers and 15000 retailers have been successfully catering to the dynamic and versatile domestic market. with a bent towards product and marketing growing each day. NCM-JUNE 2019 47