GAP Brand Guidelines by gaplatam

BRAND GUIDELINES

SOLUTIONS PARTNER YOUR STRATEGIC TECHNOLOGY

GAP is a strategic technology solutions partner providing an exceptional experience in Digital Transformation and the Delivery of Software and Data Solutions via world-class consulting and engineering teams. By building strategic, long-term partnerships with clients, we develop extensive domain knowledge combined with deep technical expertise. We have the architectural skills to design next-generation strategic technology solutions utilizing the latest cloud-based technologies. Our talented engineering teams are agile, transparent, accountable and focused on customer success, with one of the highest satisfaction scores in the industry. GAP helps you scale smarter, transforming your objectives into data and delivering software solutions that drive business outcomes.

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Mascot

26.

Applications

Branding offices guide

Internal Newsletter guide

GAPsters HUB guide TABLE OF CONTENTS Click on the section

Primary Logo 6. Sizing Logo

Logo applications

Alternate Small Logo

Color Palette

Primary color palette

Blue alternate color palette

Secondary color palette

Typography & usage 18. Graphic Elements

Photography & usage 24. Icons To download resources: GAPsters HUB • Departments • Marketing • Brand Book download resources Marketing drive • 7.Material for all GAPsters • Brand book resources

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PRIMARY LOGO

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PRIMARY LOGO

This is the main logo of GAP. Use this logo in it's entirety, do not cut, stretch, or otherwise combine as shown below. Download here!

It can be used in full color

Or all white for dark backgrounds or images

To ensure the legibility of the logo, a safety margin must be maintained around it, which must not be less than the size of one of the letters in "GROWTH ACCELERATION"

Logo Colors

#006489 Pantone 7706C #453F3e Pantone 447C #777373 Pantone 424C

SIZING LOGO

To ensure brand consistency and logo legibility, a set system of logo sizes has been developed.

Minimum screen size: wide 130px

Minimum icon screen size: wide 25px

Minimum print size: wide 2in or 5cms

Minimum icon print size: wide 0.5in or 1.27cm

LOGO APPLICATIONS

ALLOWED USAGES

Logo icon alone, as a representation of the brand.

NOT ALLOWED USAGES

Don't use the icon in outlines.

Primary Logo used on light backgrounds or images.

Primary white logo used on dark backgrounds or images.

Don't change the icon color.

Primary white logo used on patterned backgrounds images.

Logo icon zoomed and cropped for creative purposes. The full logo may not.

Don't place images or colors inside the circle icon.

Don't use the logo without the icon.

Don't use outline stroke on the circle icon or the logo.

Don't use the logo in other colors.

ALTERNATE SMALL LOGO

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ALTERNATE LOGO

This version should be used only in small application, when our full logo wouldn't be legible at sizes specified on the previous pages. Download here!

It can be used in full color

Or all white for dark backgrounds or images

Minimum screen size: height 30px

Minimum print size: height 0.5in or 1.27cms

COLOR PALETTE

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PRIMARY OR CORPORATE

COLOR PALETTE

Allowed in backgrounds or texts:

#FEBD12

Pantone 1235 C

These are the main brand colors, to use in any communication

Download here!

YELLOW:

Use to highlight a maximum of 2 words, preferably from a title.

In a specific element of the design (example: in a button or punctuation symbol).

Do not use as backgrounds.

C 93% M 56% Y 29% K 8% C 64% M 62% Y 61% K 47% C 11% M 11% Y 12% K 0% C 17% M 13% Y 13% K 0% C 0% M 28% Y 99% K 0% R 254 G 189 B 18

R 0 G 100 B 137 R 69 G 63 B 62 R 223 G 218 B 215 R 209 G 209 B 209

#006489 Pantone 7706 C #453F3E Pantone 447 C

#777373 Pantone Cool Gray 1 C

#d1d1d1 Pantone Cool Gray 2 C

BLUE ALTERNATE

COLOR PALETTE

Use these colors (from blue) to combine with the main palette.

Allowed in backgrounds, titles, texts and elements mostly to create changes and breaks visually without using the color of the secondary palette.

NOT ALLOWED USAGES

Background: dark gray

Text: blue

Complete Background in yellow

Background: gray

Background: light gray

Background: light blue

Paragraphs or complete titles in yellow

Text: blue Always

Title with yellow

Text: light gray

Background: blue

Text: dark gray

Background: light blue

Title with yellow

C 69% M 28% Y 25% K 0% C 34% M 9% Y 12% K 0% C 27% M 3% Y 8% K 0%

R 84 G 151 B 1374 R 165 G 202 B 214 R 182 G 218 B 227

#5497ae Pantone 7696C

#a5cad6 Pantone 551

#b6dae3 Pantone 7457C

for legibility through the contrast of colors

look

SECONDARY OR SUPPORTING

COLOR PALETTE

Corporate and internal communication

Internal communication

#80468C

These colors may be use in details, small graphic elements, 2 max words, illustrations; where a wider color palette is neccessary to convey a variety of information.

#E5E1E6

C 66% M 0% Y 21% K 0% C 61% M 0% Y 96% K 0% C 60% M 88% Y 18% K 3% C 71% M 14% Y 59% K 1% C 4% M 89% Y 51% K 0% C 9% M 9% Y 5% K 0% R 24 G 193 B 229 R 100 G 188 B 80 R 128 G 70 B 140 R 67 G 181 B 134 R 229 G 67 B 96 R 229 G 225 B 230

Pantone 319 C

#18C1E5

#64BC50 Pantone 360 C

Pantone 7662 C #43B686 Pantone 7723 C

#E54360 Pantone 198 C

Pantone 663 C

TYPOGRAPHY & USAGE

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PROXIMA NOVA

Primary font

Corporate typeface

Must be used in all GAP communication

GUIDELINES FOR USE

Titles: Black or Extra Black (one or the other, don't use both in same document).

Subtitle: Thin or Light one or the other, don't use both in same document).

Body text: Regular (may not smaller than 10pt).

Call-outs within the body text: Semi-bold or Bold (on or the other, don't use both in same document).

Download here

PROXIMA NOVA EXTRABOLD & BLACK

GUIDELINES FOR USE

Proxima Nova Extrabold and Black can be use in hollow option.

Only use in Titles, Subtitles or Call-outs (may not smaller than 20pt).

Use a maximum of 4 words of a title or phrase that needs to be differentiated.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

option

HOLLOW

family

OLIVIER font

Decorative font to complement the corporate typeface and add variety, it should be used exceedingly sparingly

a b c d e f g h I j k l m n

ñ o p q r s t u v w x y z

GUIDELINES FOR USE

Use a maximum of 2 words of a title or phrase that needs to be highlighted.

Don't use Olivier font on the company name 'Growth Acceleration Partners' or the acronym 'GAP'.

Do not use in the body of the text, in numbers or all capital letters.

Olivier font can't be used with Google Suite products only use Proxima Nova in those cases.

Download here

V W X Y

A B C D E F G H I J K L M N Ñ O P Q R S T U

VERDANA OR LATO font font

GUIDELINES FOR USE

These fonts may be used instead or Proxima Nova for web-based applications or when creating documents that will be shared as live files with people outside GAP organization who don't have access to Proxima Nova.

Same guidelines for use are applicable as those provided for Proxima Nova

I J K L M N

A B C D E F G H

V W X Y Z

j k l m n ñ o p

x y z

2 3 4 5 6 7 8 9 0

Ñ O P Q R S T U

a b c d e f g h I

q r s t u v w

H I J K L M N

A B C D E F G

V W X Y Z

Ñ O P Q R S T U

k l m n ñ o p

a b c d e f g h I j

w x y z

q r s t u v

4 5 6 7 8 9 0

1 2 3

GRAPHIC ELEMENTS

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GRAPHIC ELEMENTS

It’s possible make variations in designs while maintaining GAP’s Branding, we can use some graphic elements and play with transparencies and color combinations.

Dowload here some used Graphic Elements

PHOTOGRAPHY & USAGE

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GAP PEOPLE & CULTURE

All images in Marketing Drive • Pictures & Videos • Pictures

These are images approved for external use that show GAPsters and our company culture, including social events, GAPsters working, office life, client entertainment and others.

These images were selected for their quality. Don't use others images for external purposes as they may feature GAPsters who didn't sign a photo release, show client information or not meet required level of quality (out of focus, poor compositions, bad lighting).

Only the official GAP media are authorized to use these images, if it's necessary use them in other pages, please consult with the Marketing department.

GAP OFFICES

All images in Marketing Drive

Pictures & Videos

These images primarily show GAP Spaces rather than GAP People. The purpose is to show to clients that GAP is a world-class operation that invests in its people and technology infrastructure by offering beautiful spaces to work and collaborate.

To create an external graphic that incorporates text or other material over photos, please reach out to marketing team for help.

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• Pictures

STOCK IMAGES

All images in Marketing Drive

Pictures & Videos

Pictures

Images purchased online though iStock.

Stock library is maintained by the Marketing team, who can help you to find the one for you project.

Don't use images pulled off the internet, they are usually low quality and may have copyright restrictions.

Don't use images with infrastructure that does not correspond to GAP services.

Don't use images where the technology floats or levitates.

Don't use images where a human touches technology.

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ICONS ICONS

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SMALL SAMPLING OF THE ICON LIBRARY

An extended set of icons has been developed to help provide visual interest to describe GAP's services and industry.

Minimun icon sice: 0.6 inches or 1.5 centimeters. Colors may not be changed.

The full GAP icon library can be found HERE!

MASCOT BIT BYTES

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bytes It's me BIT

MASCOT USAGE :

The mascot will be used for different purposes internally and externally.

For external use: it is recommended only for very special occasions.

For internal use: the sky's the limit. Bit Bytes can be used to announce things, provide reminders, create community, as part of activities and events, etc.

Before using Bit Bytes in your communications it is important to generate the request to the Marketing and Design team a month in advance in case we need to generate special material such as animations, new looks, etc.

FIND HERE SOME IMAGES OF ME!

EXAMPLES APPLICATIONS

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DOCUMENTS 29 CLICK HERE CLICK HERE

30 CLICK HERE

DOCUMENTS

31 CLICK HERE

PRESENTATIONS

INTERNAL PRESENTATIONS

32 CLICK HERE

INTERNAL FORM BANNERS

33 DOWNLOAD HERE

INTERNAL COMMUNICATION TEMPLATES

Steps template

Announcement template

Department template

Info template

Basic template

Activities template

T-SHIRTS

GUIDELINES :

Define shirt color.

Contrast shirt color and design colors (GAP Palettes).

Avoid very small elements and very thin lines.

Can be printed:

On the front (chest area), letter size 8.5x11”.

Sleeves (GAP logo minimum size: 5cm wide).

On the Back (top), letter size 8.5x11”. Avoid printing on the lower parts of the shirt.

BACKPACKS • CUPS

Use the necessary logos in full color or in white, depending on the color of the item. A design related to the area or event for which it is required can be added.

FOR INTERNAL USE:

FOR EXTERNAL USE:

LANYARDS • BOTTLES

Use the necessary logos in full color or in white, depending on the color of the item. A design related to the area or event for which it is required can be added.

FOR INTERNAL USE:

FOR EXTERNAL USE: