Media Kit Spring 2023

D E S T I N AT I O N

2023

Garden S p ot V il lage Magazine

MEDIA KIT U.S. News & World Report bestowed “Best” status to Garden Spot Village for Independent Living, Personal Care and Memory Support.

Garden Spot Village was the only retirement community in Pennsylvania, and just one of 25 nationally, to receive “Best” status for all three categories.

Explore the abundant opportunities people experience as they live with purpose in community at Garden Spot Village.

View our media kit online by visiting destination.gardenspotvillage.org/mediakit

Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotvillage.org

2023 CIRCULATION & DEMOGRAPHICS Distribution • 13,000 copies • 10,300 mailed to subscribers in south central and eastern Pennsylvania as well as New York, New Jersey, Maryland, Delaware, Virginia and Florida. Remaining copies are distributed to local businesses and are available for pick up at Garden Spot Village.

• Digital edition at destination.gardenspotvillage.org

Reader Profile • Age 55+ • Homeowners • Retirees • Current and Former Business Owners and Leaders • Middle to upper income • Share their copy of Destination with a friend or family member.

• Spend at least an hour reading Destination.

Print Statistics

62%

More than

of readers take action after seeing a print magazine advertisement

60%

of print magazine readers spend at least 30 minutes reading each issue

(info.zimmercommunications.com)

77%

of consumers say print advertising drives higher levels of recall (financesonline.com)

(info.zimmercommunications.com)

82%

of consumers trust print ads when making a purchasing decision Print ads require less cognitive effort to process (financesonline.com)

On average, readers spend 20 minutes with printed publications (financesonline.com)

Destination readers are loyal They regularly self-report that they read every issue cover-to-cover Destination Magazine is a trusted resource for our readers

Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotvillage.org

2023 ADVERTISING SPECIFICATIONS 2023 Advertising Deadlines

Photography Fees

SPRING/SUMMER JANUARY 6, 2023

Photography taken by Garden Spot Village • $100 per photo used

Display Sizes & Rates 1. FULL SPREAD 10.75” x 18” + 0.125” bleed

$1,499

2. BACK COVER 9” x 9” + 0.125” bleed

$1,199

3. INSIDE BACK COVER 9” x 10.75” + 0.125” bleed

$1,099

4. FULL PAGE 9” x 10.75” + 0.125” bleed

$899

5. HALF PAGE 9” x 5.125” + 0.125” bleed

$599

6. 1/3 LARGE SQUARE 5.25” x 5.25”

$349

7. 1/3 VERTICAL BANNER 2.75” x 10.75” + 0.125” bleed

$349

Professional photography capture session • Estimate per ad

Value Adds ALL ADVERTISERS will receive a direct online link from their ad to their website.

FULL PAGE advertisers will receive: • Social Media promotional posts FULL SPREAD advertisers will receive: • Social media promotional posts • Blog Stories

Specifications

• Mention in the weekly events email, which goes to 500+ residents and future residents • “Expert status” in Destination (as appropriate)

2023 Editorial Themes

TRIM SIZE

9” x 10.75”

BLEED

0.125” on all sides, outside of trim (Full Page/Spread with bleed only)

MATERIALS

Adobe PDF created with press-quality settings.

• People of the Community

Full color ads only; convert colors to CMYK.

• On the Move

All artwork should be 300 dpi at the size it is placed in the file.

• Nearby & Beyond

COLOR ARTWORK

SPRING/SUMMER

FAMILY/HEALTHCARE

Columns • Jubilee • Time with Family • In Every Issue

Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotvillage.org