D E S T I N AT I O N
2024
Garden S p ot Communit ies Magazine
MEDIA KIT
U.S. News & World Report bestowed “Best” status to Garden Spot Village for Independent Living, Personal Care, Skilled Nursing and Continuing Care Retirement Commuity. Newsweek also named Garden Spot Communities to the Inaugural Best Continuing Care Retirement Community List. FIVE RECIPES
FOR COMMUNITY
DISCOVERING
WISDOM
IMPACT STUDY
SETS THE BAR
DESTINATION Your Best storY Is WaItIng for You FALL/WINTER 2023
GA R D E N S P OT V I L L AG E
Looking Outward Exploring the ways Garden Spot team members and residents impact our community.
Magnolia, official volunteer for Garden Spot Village Read her story on page 23.
Explore the abundant opportunities people experience as they live with purpose in community at Garden Spot Communities. Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotcommunities.org
2024 CIRCULATION & DEMOGRAPHICS Distribution • 13,000 copies • 11,000 mailed to subscribers in south central and eastern Pennsylvania as well as New York, New Jersey, Maryland, Delaware, Virginia and Florida. Remaining copies are distributed to local businesses and are available for pick up at Garden Spot Village and Frederick Living. • Digital edition at: destination.gardenspotvillage.org
Reader Profile • Age 55+ • Homeowners • Retirees • Current and Former Business Owners and Leaders • Middle to upper income • Share their copy of Destination with a friend or family member. • Spend at least an hour reading Destination.
Print Statistics
63%
More than
of readers take action after seeing a print magazine advertisement
60%
of print magazine readers spend at least 30 minutes reading each issue
(info.zimmercommunications.com)
77%
of consumers say print advertising drives higher levels of recall (financesonline.com)
(info.zimmercommunications.com)
82%
of consumers trust print ads when making a purchasing decision Magazine readers spend an average of 47 seconds per ad.
On average, readers spend 20 minutes with printed publications (financesonline.com)
Destination readers are loyal They regularly self-report that they read every issue cover-to-cover Destination Magazine is a trusted resource for our readers
Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotcommunities.org
2024 ADVERTISING SPECIFICATIONS 2024 Advertising Deadlines
Exclusive Value Ads
SPRING/SUMMER JANUARY 20 FALL/WINTER AUGUST 2
ALL ADVERTISERS: • Direct Online Link: Your ad will feature a direct online link to your website.
Display Sizes & Rates 1. FULL SPREAD 10.75” x 18” + 0.125” bleed
$1,499
2. BACK COVER 9” x 9” + 0.125” bleed
$1,199
3. INSIDE BACK COVER 9” x 10.75” + 0.125” bleed
$1,099
4. FULL PAGE 9” x 10.75” + 0.125” bleed
$899
5. HALF PAGE 9” x 5.125” + 0.125” bleed
$599
6. 1/3 LARGE SQUARE 5.25” x 5.25”
$349
7. 1/3 VERTICAL BANNER 2.75” x 10.75” + 0.125” bleed
$349
Specifications
FULL PAGE ADVERTISERS: • Social Media Exposure: Enjoy additional visibility through our dedicated social media promotional posts. FULL SPREAD ADVERTISERS: • Extended Social Media Presence: Benefit from social media promotional posts. • In-Depth Coverage: Receive dedicated blog stories to showcase your destination. • Community Recognition: Get mentioned in our weekly events email, reaching 1,000+ residents and future residents. • Expert Status: Attain “Expert Status” in Destination, as appropriate to your business.
TRIM SIZE
9” x 10.75”
2024 Editorial Themes
BLEED
0.125” on all sides, outside of trim (Full Page/Spread with bleed only)
SPRING/SUMMER FALL/WINTER
MATERIALS
Adobe PDF created with press-quality settings.
COLOR
Full color ads only; convert colors to CMYK.
• People of the Community
All artwork should be 300 dpi at the size it is placed in the file.
• On the Move
ARTWORK
PEOPLE POSITIVE SUSTAINABILITY
Columns • The Table - A Celebration of Food • Nearby & Beyond • Sharing Wisdom
Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotcommunities.org
FREE AD LAYOUT ASSISTANCE AT DESTINATION GARDEN SPOT COMMUNITIES, WE RECOGNIZE THE SIGNIFICANCE OF A SMOOTH AND IMPACTFUL ADVERTISING EXPERIENCE. THAT’S WHY WE PROUDLY PROVIDE A COMPLIMENTARY AD LAYOUT ASSISTANCE SERVICE, ENSURING YOUR MESSAGE SHINES IN THE BEST POSSIBLE LIGHT.
How It Works
How to Get Started
Our creative services team is eager to collaborate with you, bringing your ideas to life in a visually appealing and engaging advertisement for your destination. Simply share your vision when reserving your space, and leave the rest to us!
1. WHEN RESERVING YOUR ADVERTISING SPACE, indicate your interest in our free ad layout service.
Why Choose Our Free Ad Layout Service?
3. RELAX as our design team creates a compelling layout tailored to your company’s unique charm.
PROFESSIONAL DESIGN: Harness the expertise of our skilled design professionals who will craft an ad aligning with your brand, captivating your audience effortlessly.
2. PROVIDE US WITH SPECIFIC DETAILS, branding elements, and imagery for your ad.
Make your advertising experience hasslefree and effective with our magazine’s free ad layout assistance.
Photography Fees
TIME-SAVING: Delegate the layout process to us, saving you time and effort. Focus on your core business activities while we bring your vision to life.
Photography taken by Garden Spot: • $100 per photo used
NO ADDITIONAL COST: This service comes at no extra charge, underscoring our commitment to maximizing the value of your advertising investment.
For Inquiries and Reservations
Professional photography capture session: • Estimate per ad
Contact Kristy, in our advertising team, at destination@gardenspotcommunities.org or 717.355.6057.
Ad opportunities in the magazine are limited, so we invite you to contact us as soon as possible to reserve the ad size of your choice: destination@gardenspotcommunities.org