Leon Boots Company the new name in lightweight & affordable wellington boots designed to last Wellington boot sales are set to be ignited with the new range of ultra-lightweight, durable boots from the Leon Boots Company. Designed to drive year-round sales by increasing the gifting potential of this product category amongst a wide range of consumer profiles, the Leon Boots Co. offering is here to shake up the wellington boot category. Since its launch to the garden retail sector in mid-2021 the team has brought to market wellington boots in new colours, designs and unique characteristics, all backed by hardworking point of sale that utilises just 0.25m2 of the shopfloor to display the complete offering. Drawing on over a decade of expertise within the outdoor footwear sector, Leon Boots Co. optimises a material that enables them to create the ULTRALIGHT™ wellington boots; boots that are up to 65% lighter than traditional
styles. Manufactured from award-winning, injection moulded EVA/TRC polymer, a pair of Leon Boots Co. boots can weigh as little as 219g – that’s the same weight as an adult hamster! Lightweight doesn’t, however, mean a compromise on functionality. All Leon Boots Co. designs proudly boast a wide range of features that offer longevity for users including fully insulated against temperatures as low as minus 30°C, split and crack resistant, 100% waterproof, and featuring a removable and washable sock liner. The lightweight ergonomic design also allows for exceptional comfort and support, making the boots suitable for long-term wear and happy feet. Also available is the longer length Explorer unisex boot priced at RRP £49.95, the Ladies Montana priced at RRP £39.95 and the Garden Ankle Boot, priced at RRP £34.99.
The exciting new range includes a number of designs including the UK’s lightest weight wellington boot, the Garden Ankle Boot. Available in traditional green, black, fuchsia, navy, red and yellow, and supported with an RRP of just £34.99, these are boots designed to drive impulse sales.
To find out more about the Leon Boot Co.
Visit www.lbcboots.com or email kevin@leonbootsco.com or charlie@leonbootsco.com 34
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
