Ames - Kelkay

A new season, a new Kelkay

Whether filling a gap in the offering based on colour, size or enhancing the product hierarchy, retailers can trust that Kelkay’s latest offering – made up of decorative and horticultural aggregates, rockery and paving - will fulfil the needs of both the retail setting and discerning shopper. Each new introduction is the result of a dedicated six-month long, four-step ‘go to market’ process, and it is only those which survive this detailed process that make the step from concept to reality. New aggregate leading the charge in 2023 include:

• Candy Fusion (14 – 25mm) – this on trend colour and finish combines pink, grey and white chippings for a contemporary take on traditional gravel. Suitable for driveways, paths, patios, rockeries, borders and beds. • Panda Pebbles (25 – 40mm) – jet black and pure white pebbles create a mix perfect for monochromatic, eyecatching schemes. Suitable for use on borders, beds, rock gardens or as a pot topping. • Black Slate (20 - 40mm) – dark grey and black slate remains a popular choice in gardens of all styles, making this latest addition to the Kelkay portfolio as must-have for any retailers • Alaskan Mix (16 – 25mm) – a combination of grey and white tones creates a subtle yet fresh look for this gravel mix. Suitable for driveways, paths, patios, rockeries, borders and beds.

Horticultural range revamped for 2023 The new season sees a fresh new look across Kelkay’s entire horticultural portfolio. After extensive market research, Kelkay have moved away from the RHS brand in order to offer packaging and POS solutions that support the customer buying process. The new offering features six core products in large packs and handy bags, all of which will benefit from new packaging which provides the wellrecognised Kelkay brand look and feel. Adorned with concise iconography to efficiently display each product’s benefits and usages, all new bags will be printed single-sided for improved visibility. The full range will also be supported by complementary point of sale with QR codes that direct shoppers to dedicated and highly informative web pages.

All new products will be available in large and bulk bags. The On-Pack recycling label highlights the packaging’s 100% recyclable and 30% recycled material usage credentials, helping to improve end user clarity at the point of sale.

Find out more, including accessing the 2023 Kelkay Brochure, at www.kelkay.co.uk or by calling (01405) 869333. Kelkay is part of the AMES UK family of brands. Find out more at www.ames-uk.com