Evergreen Garden Care

from GIMA New Product Digest Autumn 2022 - A valuable source of reference for the UK Garden Trade

Zest

KEEP GROWING

WITH THE UK’s NO. 1 PLANT FOOD*

Miracle-Gro® has been helping UK gardeners grow bigger and more beautiful plants for over 35 years, but it’s not just plants we help to grow.

Miracle-Gro® is the number one garden care brand and consistently delivers category growth through its market leading product ranges, investment in new product innovation and advertising support, as well as industry-leading PR and online campaigns, partnering with celebrities and influencers to reach consumers at every stage of their shopping journey.

The total Miracle-Gro® brand is now worth over £69m RSV and has achieved 14% growth vs. 2019. In 2022 Miracle-Gro® has delivered £9m of category growth (vs. 2019) with our new products adding £1.8m to the garden care category*.

With our research into consumer shopping habits, underpinned by our strong understanding of the category, we are confident that we are engaging with gardeners throughout every stage of their journey, and we are always looking ahead for category growth opportunities that benefit all of us.

New for 2023 As the most recognised gardening brand and the No. 1 plant food brand* it is important that we make it as simple as possible for shoppers to find the best products to meet their feeding needs.

For 2023 our full Miracle-Gro® liquid plant food range will move to yellow bottles made from 98% recycled plastic, thereby ensuring that not only do we give the best to our plants but also to the environment.

Having the full range in yellow bottles will enhance Miracle-Gro’s standout on fixture providing a beacon for the plant food category. The simplified pack designs, clearly highlighting the benefits of each product, will make it easier for shoppers to choose the best product for their needs helping to increase conversion at fixture.

We look forward to working together in the future and enabling all gardeners to continue to grow and enjoy the benefits of their hobby.

To find out more about Evergreen Garden Care’s product range visit evergreentrade.co.uk

*Source: GfK Total Garden Care Market, MAT April 2022 Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.