A&E MSCHF, MORE THAN BIG RED BOOTS

It’s not about the money,

By George Martin

Over the past few weeks it feels like the biggest release in sneakers has not even come from a sneaker brand. Pictures of big red Astro Boy inspired boots have been flooding Instagram and Tiktok, in a fusion of real life and cartoon. They have been seen on the feet of influencers such as Johnny Dang, (aka The King of Bling), Sarah F*cking Snyder, Trinidad James, Lil Wayne, Coi Leray, Shai, Diplo, Wisdom Kaye, Iggy Azalea, Fivio Foreign, Rich

The Kid and Pardison Fontaine amongst many others, all within the span of a couple weeks. The boots were released for $350 on the MSCHF website February 16, and sold out almost instantly. If someone missed out on the release and wants to get a pair now it would cost them upwards of $1,200.

But MSCHF is much more than a shoe brand. They call themselves an artist collective and their mediums expand from sneaker release to full art galleries and installations. They were formed in 2019 and by 2022, MSCHF had opened their first gallery at Art Basel in Miami. One of