Location-based Daily Deals in Digital Retail Industry
7 Oct 2020
www. thegatewaydigital .com
Client Overview A leading IT consulting & service provider in Europe for publishing and directory systems in the versions print, online and mobile; The client is the competent contact for the topics of data and content and is regarded in the industry as a technical driver of innovations, such as in the area of print on demand. They offer media-friendly solutions to increase sales and reduce costs.
Business Challenge The client wanted to develop a location-based digital platform that will provide deals information for a German retail giant that will bring together product vendors and customers on one platform for daily deals based on the GPS location of the customer. Solution Highlights Connecting with the customers for immersive shopping when they want is the most important part of the entire connected retail ecosystem. Location-based services are one of the most powerful customer intent driving factors. A highly scalable app was delivered which provides deals & offering depending on the user’s location.
Location & Preference-based best deals for select product categories Users can view Account and Transaction history User can view/ print pending vouchers & subscribe for Email Alerts Users can share deals on various social media & earn incentives for the referred friends’ purchases Venders can publish best deals on the platform Vendors can view reports on the overall performance, voucher redemption rate, financial statistics, customer demographics, revenue & profits GPS Integrations & third-party payment gateway integration
2
Location-based Daily Deals in Digital Retail Industry
WWW.THEGATEWAYDIGITAL.COM
Benefits
Location-based, real-time promotional offers helping customer-relevant information about promotional offers at the right time Customized location-based mobile apps acting as a powerful mobile advertising tool. Sending discount offers, coupons, and other marketing information through push notifications helping customers come into the business The Location-based application increased the sales traffic by 3 to 4 times and elevating revenue
3
Location-based Daily Deals in Digital Retail Industry
WWW.THEGATEWAYDIGITAL.COM
Enterprise Solutions for Digital Transformation
Gateway Digital Maria Montessorilaan 3, 2719 DB Zoetermeer, The Netherlands Phone : +31 079 3200 980 connect@thegatewaydigital.com
www.gatewaydigital.eu
Confidentiality Clause: This document and any files with it are for the sole use of the intended recipient(s) and may contain confidential and privileged information. If you are not the intended recipient, please destroy all copies of the document. Any unauthorized review, use, disclosure, dissemination, forwarding, printing or copying of this document or any action taken in reliance on this document is strictly prohibited and may be unlawful. Copyright Š Gateway Group
4
Location-based Daily Deals in Digital Retail Industry
WWW.THEGATEWAYDIGITAL.COM