Strategic Automotive Consulting
8 Oct 2020
www. thegatewaydigital .com
Client Overview The client is a Netherlands-based enterprising lease company providing a sustainable solution for Mobility. The client is innovative, sustainable, and entrepreneurial, and first to offer lease bicycle. The client’s dream was to provide Mobility-as-a-Service (MaaS) to customers and aimed to facilitate new customer engagement and innovate on their services to achieve a competitive edge in the evolving automotive industry. As a first step towards their goal, the client defined a strategic initiative to reach the next level of leasing and mobility.
Business Challenge The client was looking to take a strategic leap and defining the strategy towards next-gen fleet and mobility. This was planned to be achieved by bringing innovation into their products and services in line with the customer/ market demands as well as global trends in business and technology. Client’s strategy for the next-gen leap was:
To empower the lessee to have full freedom and control over their mobility To deliver added value through mobility, data, and connectivity To achieve a sustainable transport economy that focuses on “green” practices To be the number one leasing company in terms of efficiency Solution Highlights As a starting point towards the client’s initiative of defining the business and technology/ product strategy, a transition scenario has been visualized jointly by the client and us.
Define the vision and positioning of the client Generate concepts that can define the roadmap for the desired positioning Design a complete strategy for the implementation of the concepts
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Strategic Automotive Consulting
WWW.THEGATEWAYDIGITAL.COM
The process and consulting methodology we applied:
Analyse the mobility and leasing ecosystem Market dynamics & trends Disruption in automotive and mobility segment SWOT analysis of client Strategize transitioning from current traditional solution to digitalization Defined priorities and ownership Derived high-level roadmap and plan
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Strategic Automotive Consulting
WWW.THEGATEWAYDIGITAL.COM
Enterprise Solutions for Digital Transformation
Gateway Digital Maria Montessorilaan 3, 2719 DB Zoetermeer, The Netherlands Phone : +31 079 3200 980 connect@thegatewaydigital.com
www.gatewaydigital.eu
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Strategic Automotive Consulting
WWW.THEGATEWAYDIGITAL.COM