Virtual Dressing Room Application in Retail Industry
7 Oct 2020
www. thegatewaydigital .com
Client Overview The client is an award-winning international creative agency and production company, based out in Latin America. They are specialized in trans-media concepts, strategy, and production. The agency provides services from a brand, design, strategy, research, campaign concepts, and rollouts.
Business Challenge The client wanted to develop an interactive application that will provide an experience of various dresses fitting virtually. Also, the application should support campaign activities for clothing brands, where buyers can enter their purchase code, play games, enter into a competition, and win exciting prizes.
Solution Highlights The application is specialized in improving online fashion and immersive shopping experience with the exclusive algorithm to a virtual fitting room. This application has a high accuracy recommendation service from the wide digital retail industry and alternative product recommendation that guarantees customer satisfaction.
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2D image-based virtual dressing room Apparel catalog grouped by brand and category Avatars – Male & Female (Front/ Back views) Rewards mechanism – earn points by playing games/ purchasing/ share on Facebook Invite Friends Interactive quiz 2d games – Maze, Tic-tac-toe, Hangman with scoring Win prizes User account management
Virtual Dressing Room Application in Retail Industry
WWW.THEGATEWAYDIGITAL.COM
Benefits • A virtual dressing trial experience for a wide range of clothes drastically reduces product return rates • Interactive actives (quiz, games, rewards) helping customer retention rate & customer referral rate • Quick shopping turnaround time helping customers for more sales and increasing revenue • the shopping experience, customer satisfaction generating extra mileages for the brand
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Virtual Dressing Room Application in Retail Industry
WWW.THEGATEWAYDIGITAL.COM
Enterprise Solutions for Digital Transformation
Gateway Digital Maria Montessorilaan 3, 2719 DB Zoetermeer, The Netherlands Phone : +31 079 3200 980 connect@thegatewaydigital.com
www.gatewaydigital.eu
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Virtual Dressing Room Application in Retail Industry
WWW.THEGATEWAYDIGITAL.COM