Final presentation UK pavilion 2015

INTERPRETATION VISION OF UK GOVERNMENT FOR MILAN EXPO 2015 MILAN EXPO 2015 IS A PLATFORM FOR SHARING VIEWS OF DIFFERENT COUNTRIES AROUND THE WORLD, ABOUT FOOD AND ENERGY FOR LIFE, THROUGH DIFFERENT PAVILIONS. UK GOVERNMENT BRIEF MENTIONED TO HAVE A SINGLE COHERENT MESSAGE THAT RUNS THROUGH BUILDING, LANDSCAPE AND CONTENT. THIS MESSAGE SHOULD BE WIDLEY UNDERSTANDABLE AND IMPACTFUL. THEY WANTED TO HAVE A UNIQUE PAVILION, WHICH WOULD CREATE MEMORY AND EMOTIONAL CONNECTION WITH UK. AT THE SAME TIME IT SHOULD ATTRACT CHILDREN AND YOUNG PEOPLE, KEEPING IN MIND THE NEEDS OF DISABLED PEOPLE.

01 AWARENESS OF FOOD WASTE

01 COHERENT MESSAGE

AND HUNGER

02 UNIQUE

02 FOOD DONATION THROUGH THE

03 EMOTIONAL CONNCECTION

03 INVOLMENT OF VISITORS IN

PAVILION

FOOD DONATION PROCESS.

04 CREATE MEMORY

04 ENHANCING THE VISITORS EX-

05 ATTRACTING CHILDREN &

PERIENCE THROUGH A SERIES OF INTERACTIVE EVENTS

YOUNG PEOPLE

05 THRILLING ACTIVITIES FOR

CHILDREN AND YOUNG PEOPLE.

PINECONE INSPIRATION

UK F

O O D B A N K PAVILION

SIX MONTHS COLLECTION

FEMALE PINECONES OPEN THE SCALES TO ALLOW MALE POLLENS FROM OTHER PINECONES TO ENTER INSIDE FOR FERTILIZING THEM.

THE SITE IS THOUGHT TO ACT AS A PINECONE IN TERMS OF ITS FERTILIZATION PROCESS. OUR SITE OPENS UP TO PEOPLE FROM DIFFERENT CULTURES,WHO ACT AS CARRIERS OF POLLENS TO FERTILIZE OUR PAVILLION WITH SEEDS, IN ORDER TO PRODUCE FOOD FOR PEOPLE. THEREFORE A RELATIONSHIP BETWEEN PINECONE FERTILIZATION AND OUR SITE CONCEPT IS ESTABLISHED.

EXPO MASTER PLAN

FOOD DISTRICT THEMATIC PAVILIONS

DECAMUS AXIS

SITE CONTEXT

SERVICES AREA

CARDO AXIS

HUNGARIAN PAVILION

VISION THE INTERACTIVE EXPERIENCE OF THE PAVILION WILL BE THROUGH A MONETARY DONATION, IN WHICH VISITORS WILL BE ABLE TO PURCHASE CAPSULES FILLED WITH SEEDS. THESE FOOD CAPSULES CAN BE PRINTED WITH PRESONALIZED MESSAGES AND PICTURES, FINALLY PEOPLE CAN GET HARNESSED AND LIFTED UP TO INSTALL THE FOOD CAPSULES AROUND THE CENTRAL FEATURE.

02

01

DONATION

FOOD AWARNESS JOURNEY THROUGH SERIES OF INTERCONNECTED EXHIBITIONS

COLLECTION

PERSONALIZED MESSAGE

1

2

3

4

5

6

FILLING 03 KNITTING VISITORS EMOTIONS WITH PAVILION THROUGH FOOD CAPSULES WITH PERSONALIZED MESSAGES.

Due to the narrowness of our site, we decided to follow a series of steps regarding the form and function exploration. The first step was to extrude the buildable area into a solid block, after this we decided to split the block in two elements. The intention of splitting into two elements was to create a more dynamic path for the users, providing different views through open and closed spaces. In the middle of these two solid blocks we created and open hall that would include our main feature. This central feature is the main element that connects the two parts of the exhibition. In order to emphasize this main feature we decided to create a cylinder that would reach the height limit of 17 m, and would include an interactive experience for the visitors.

Inspired by the pine cone, we decided to study how its structure and mechanism worked, in which we realize that the outer skin open or closes depending on the necessity to release , protect , fertilize or ventilate the seeds inside of it. Based on the pine cone geometry and mechanism we derived a diamond shape steel frame which is followed movable mechanism made of steel and tensile membranes. This skin allows the pavilion to open or close according to the light needed inside, as well as for a proper cross ventilation in each space.

04 LIFTING PEOPLE UP IN AIR FOR FOR INSTALLING FOOD CAPSULES ON FACADE LATTICE

FOOD CAPSULE INSTALLATION

THRILLING ACTIVITY

CENTRAL FEATURE

7

NIVEL 16.71

5.05

NIVEL 11.66

6.66

16.71

NIVEL 5.00

5.00

NIVEL 0.00

9.5m

71m

15m

2m

15m

3m

95.5m

NIVEL 16.71

5.05

NIVEL 11.66

16.7m

6.66

16.71

NIVEL 5.00

5.00

NIVEL 0.00

EXHIBITION PART DISTRIBUTION PART 03

PART 03

PART 04

PART 04

PART 02

PART 02

PART 01

PART 01

EXHIBITION: FIRST PART

01

Food growing- crops are fed with water and use resources to grow.

Livestock need water and energy to live, many time they are fed from the crops production.

The first part of the exhibition will catch the visitor attention, explaining what happens when they throw away food; as they are not just wasting food but also resources such as energy, fuel, time and water that was required for growing, harvesting, storing, transporting an cooking the food (LoveFood hatewaste, 2012). This firs part is all about showing through series of projections all the processes behind the food we go and buy at the supermarket.

Refrigerators, freezers and fluorescent lighting use more energy in supermarkets.

People drive to the supermaket to buy food and then drive back, contributing with CO2 emissons.

Food is transportd to shops and markets.

It also is sent around the world in plane, ships and trains.

Food is store in our refrigerators which use energy.

FOOD

We prepare food using gas, electricity and water.

Foods and ingedients are prepared and packaged, using resources, energy and more water.

We wash the dishes with hot water and cleaning products.

Some food we buy, which we don´t eat or freeze in time, goes off and then we throw it away.

EXHIBITION: SECOND PART

02

Once the visitors have passed the first part of the exhibition which shows how food is produced, they will continue to the second part of the exhibition which consists on a series of screen projections, panels and posters related to important facts about food waste. In this part of the exhibition is intended to make visitors reconsider about the amount of food that is wasted daily in UK and how this food waste have a negative impact within different aspects. This part aims to raise awareness about the food consumption and waste that is taken into our daily lives.

“Wasting this food costs the average household £470 a year, rising to £700 for a family with children, the equivalent of around £60 a month”.(WRAP, 2014)

“Almost 50% of the total amount of food thrown away in the UK comes from our homes. We throw away 7 million tonnes of food and drink from our homes every year in the UK, and more than half of this is food and drink we could have eaten”.(WRAP, 2014)

DID YOU KNOW...

WHY IS IT WASTED? There are two main reasons why we throw away good food: we cook or prepare too much or we don’t use it in time..(WRAP, 2014)

“The foods we waste the most are fresh vegetables and sal-

ENVIRONMENTAL IMPACT “If we all stop wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking 1 in 4 cars off the road”.

(WRAP, 2014)

“The waste of good food and drink is associated with 4% of the UK’s total water footprint”.(WRAP, 2014)

“We throw away more food from our homes than packaging in the UK every year”.

(WRAP, 2014)

ad, drink, fresh fruit, and bakery items such as bread and cakes.”.(WRAP, 2014)

GOOD NEWS...

“Between 2007 and 2012 avoidable food waste has reduced by 21%, over 1 million tonnes...”.(WRAP, 2014)

EXHIBITION: THIRD PART

03

The third part of the exhibition consist on explaining to the visitors who is hungry around the world, in this part the audience will understand what is happening in developing countries in matter of hunger, through facts taken from the Food and Agriculture Organization from 2013 we will show that there are around 842 million hungry people around the world in which the 98 percent reside in developing countries. This part of the exhibition is crucial as it will pretend to get deep into the visitors perspective and emotions about hunger and make them reconsider about food waste. In this part of the expo the SEED CAPSULES DONATION CONCEPT will be introduced to the audience explaining how it will work. In this part visitors can understand how the food capsules and the monetary collection will be donated and how several countries ,villages and towns will be benefited not only by the food but also how the pavilion will be recycled once the Expo Milan is ended in order to create shelters (this part will be explained in the next part of the report).

SOURCE : WORLD FOOD PROGRAMME

842 million people in the world do not have enough to eat. This number has fallen by 17 percent since 1990 (World Food Programme, 2014).

Asia has the largest number of hungry people (over 500 million) but Sub-Saharan Africa has the highest prevalence (24.8 percent of population). (World Food Programme, 2014).

Poor nutrition causes nearly half (45%) of deaths in children under five - 3.1 million children each year (World Food Programme, 2014).

SOURCE : WORLD FOOD PROGRAMME

66 million primary school-age children attend classes hungry across the developing world, with 23 million in Africa alone (World Food Programme, 2014).

WFP calculates that US$3.2 billion is needed per year to reach all 66 million hungry school-age children (World Food Programme, 2014).

SOURCE : WORLD FOOD PROGRAMME

EXHIBITION: FOURTH PART

04

The fourth part of the exhibition involves the interactive experience, in this part the visitors will be able to purchase a capsule, then print their faces in it add a message, fill the capsule with seeds or grains, later on be harnessed and finally be lifted up in the central feature of the pavilion to place the capsule and construct the pavilion.

PURCHASE OF CAPSULE

PHOTO, PRINTING AND CAPSULE COLLECTION MACHINES

MESSAGE WRITING ON CAPSULE

SEED CAPSULE FILLING

HARNESS EQUIPMENT FOT BEING LIFTED UP IN THE AIR

CAPSULE PLACEMENT

PAVILION RECYCLE

During the conception and design of the UK pavilion the material selection was crucial, since the initial stage of the project we had in mind the possibility of recycling the pavilion for the creation of shelters in developing world. Our primary objective was not only to donate seeds and money through the pavilion, but also to leave a footprint and improve the life quality of people creating shelters in developing countries with the UK pavilion materials once the expo Milan 2015 is finished. For these reason we decided to use two types of materials for the Pavilion which are steel pipes and tensile fabrics. The steel pipes elements combined with joints and connections allow to disassemble and reconstruct a new structure with a different shape or geometry, at the same time we decided to use steel as it is a very strong and durable material that resists different climates and environments. The other material we were engaged was the tensile fabrics, it is a lightweight material which had several advantages towards our design. Due to the flexibility of this material we decided to create a skin for the project based on the pine cone as mentioned above, the tensile fabric gave us the opportunity to create a lightweight adaptative faรงade (skin) that evolves creating a dynamic architectural element that regulates light, solar transmission, ventilation and airflow. The interesting part of using this lightweight adaptative faรงade is that it is made of individual panels, so it allows to create a different faรงade configuration or arrangement according to the special needs of the project relocation. Another advantage of this tensile fabric is that we can unfold it and stich several panels together in order to create a different geometry or design.

Recycling these material and systems from the UK pavilion, we designed a shelter which can accommodate several families within two floors; another feature for the shelter is that it uses the same tensile fabric panel system from the pavilion so the shelter faรงade can be manipulated depending on light transmission, ventilation or protection requirements. Other important part of each shelter is the central feature, its shape allows to recollect rain water, storage it and filter it to be drinkable for the community.

PLUVIAL WATER CAPTATION

CENTRAL HALL

MODULE CONFIGURATION

FILTER

DRINKABLE WATER

FRONT ELEVATION

LATERAL ELEVATION