Content Marketing Overview
What is Content Marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content in order to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action
What is Content Strategy? Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry When you develop a content strategy; Keep in mind: For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.
Content Marketing Funnel
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