Lead Generation Strategy PDF | Lead Generation PDF

Overview and Strategy

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 Lead generation describes the marketing process of

stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

 In short, Lead Generation in digital marketing is the

initiation of consumer interest or inquiry into products or services of a business.

 Lead Generation should be at the forefront of your

digital marketing plans.

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 A potential customer in your target audience whom is

interested in your product or service is called a lead.

This is the very first point in the customer’s sales cycle and the first point of contact is usually through marketing.

 Lead Generation, in the digital marketing world, can

be broken down into sets of marketing activities that correspond with the customer’s buying journey with the aim to;

 Generate traffic to the business’s website

 Covert those website visitors into leads  Convert the leads into customers.

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 For a business to grow, they need customers. To get those customers they need to

market themselves and gain the attention of potential customers and advertise there service and what they can offer them. This is why Lead Generation in digital marketing is so important.

 Once a lead has been made, it can then be passed onto the sales team for them to

nurture and then convert into a buying customer. This can be done is a variety of ways. It could be that the customer’s email is added to an email newsletter for further follow up, a phone call could be made to the client or an email.

 Due to the advances in technology there is a lot more that can now be done with

the information gained from your Lead Generation and digital marketing efforts. There’s software that can track product demand and customer habits, trends can be analysed and make it easier to target your potential customer via social media advertisement. www.allentics.com | +91-8605661100 | info@allentics.com

www.allentics.com | +91-8605661100 | info@allentics.com

 Lead generation is broken down into sets of marketing

activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. In fact, according to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers.

 Use Content Marketing to Establish Thought Leadership

 Leverage Paid Social  Optimize Your Site for Local SEO  Segment Email Marketing

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 Webpage Optimization  Running A/B Tests

 Do Routine Website Checks  Create a Mobile Friendly Website Version

 Keep Updating Keywords  Create Lead Magnets Through SEO  Personalizing Your Content  Building an App  Make Videos for YouTube and Vimeo  Set Up a Blog  Use Social Media  Live Chats and FAQs

www.allentics.com | +91-8605661100 | info@allentics.com

 At Allentics IT Solutions, we have run hundreds of lead

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generation campaign over the year. We offer strategic lead generation marketing services through different resources like Social media, email marketing, SEO, website optimization & PPC advertisement. Also, Allentics IT Solutions will design creative & user-friendly landing page of the website to engage targeted traffic to know more about your product/service from various sources & execute quality leads.

Online lead generation through Social Media Online lead generation through Search engine optimization Online lead generation through Email-Marketing Online lead generation through PPC Advertisement Online lead generation through Website Optimization www.allentics.com | +91-8605661100 | info@allentics.com

 Visit : https://allentics.com/  Call : +91-8605661100  Mail : info@allentics.com

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