LEAD GENERATION Overview and Strategy www.allentics.com | +91-8605661100 | info@allentics.com
WHAT IS LEAD GENERATION? Lead
generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.
In
short, Lead Generation in digital marketing is the initiation of consumer interest or inquiry into products or services of a business.
Lead Generation should be at the forefront of your digital
marketing plans.
www.allentics.com | +91-8605661100 | info@allentics.com
WHY IS LEAD GENERATION IN DIGITAL MARKETING SO IMPORTANT? For a business to grow, they need customers. To get those customers they need to
market themselves and gain the attention of potential customers and advertise there service and what they can offer them. This is why Lead Generation in digital marketing is so important. Once a lead has been made, it can then be passed onto the sales team for them to
nurture and then convert into a buying customer. This can be done is a variety of ways. It could be that the customer’s email is added to an email newsletter for further follow up, a phone call could be made to the client or an email. Due to the advances in technology there is a lot more that can now be done with the
information gained from your Lead Generation and digital marketing efforts. There’s software that can track product demand and customer habits, trends can be analysed and make it easier to target your potential customer via social media advertisement. www.allentics.com | +91-8605661100 | info@allentics.com
LEAD GENERATION PIPELINE
www.allentics.com | +91-8605661100 | info@allentics.com
HOW TO GENERATE LEADS WITH YOUR DIGITAL MARKETING Lead generation is broken down into sets of marketing
activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. In fact, according to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers. Use Content Marketing to Establish Thought Leadership Leverage Paid Social Optimize Your Site for Local SEO Segment Email Marketing
www.allentics.com | +91-8605661100 | info@allentics.com
LEAD GENERATION STRATEGIES Webpage Optimization Running A/B Tests Do Routine Website Checks Create a Mobile Friendly Website Version Keep Updating Keywords Create Lead Magnets Through SEO Personalizing Your Content Building an App Make Videos for YouTube and Vimeo Set Up a Blog Use Social Media Live Chats and FAQs
www.allentics.com | +91-8605661100 | info@allentics.com
LEAD GENERATION SERVICES At Allentics IT Solutions, we have run hundreds of lead
generation campaign over the year. We offer strategic lead generation marketing services through different resources like Social media, email marketing, SEO, website optimization & PPC advertisement. Also, Allentics IT Solutions will design creative & user-friendly landing page of the website to engage targeted traffic to know more about your product/service from various sources & execute quality leads. Online lead generation through Social Media Online lead generation through Search engine optimization Online lead generation through Email-Marketing Online lead generation through PPC Advertisement Online lead generation through Website Optimization
www.allentics.com | +91-8605661100 | info@allentics.com
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