Lego - Brand Study

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emotional benefits emotional benefits

It’s so easy for LEGO building to turn to a time of imaginary bliss with adventures, heros, villians, animals, and even family members. LEGO creations become a form of storytelling. Most of the time children come up with an idea in their heads, then they begin to piece it together. As they develop self-confidence, their excitement leads to making items with more and more complex purposes! Building with LEGO bricks sometimes leads to heartbreak. A beautiful tower comes crumbling down with one wrong move. Initially, this is frustrating. Though children who use LEGO bricks regularly are not defeated by this. Instead, they make it again and this increases their persistence. A child’s imagination is the only limit! Children become creators with the hundreds of tiny pieces. They can use wheels, shapes, and even “people” figures to build the ideas in their minds. It can be useful, entertaining, or even therapeutic and all of this blossoms their creative juices. Children have to follow each other’s lead and begin to understand how different ideas can contribute and extend their play. Children also have to learn to negotiate roles and responsibilities in order to have an enjoyable social experience. This fosters team work. 18


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