attributes attributes
Brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Listed below are attributes of LEGO.
Modularity - flexibility, freedom of design, possibilities outrun restrictions Quality - longevity, fit and finish of parts, high build standard of official sets Innovation - new parts, evolution in sets quality and complexity, creativity of represented machines
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