SOCIAL MEDIA
Lego is currently present across most social media channels, with Facebook, Twitter, Instagram, and YouTube being the largest ones for the company. It is estimated that Lego reaches over 50 million consumers each month on social media. Of those, about 30 million are reached only through the company’s YouTube channels, with its main channel having over 7 million subscribers. Aware of its big and diverse customer base, Lego tailors its content by audience, creating different posts and campaigns for each platform.
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