Lego - Brand Study

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THE LEGO GROUP The Lego Group is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The word “lego” is derived from the Danish words “leg godt”, meaning “play well”. The company was founded on 10 August 1932 by Ole Kirk Christiansen. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The word “Lego” even means “I assemble” in Latin. The name “Leggio” was also up for consideration meaning “legion of toys.”

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