Hotels & Resorts
Savouring the Delights of Kuantan and Temerloh with Hotel Seri Malaysia Te x t b y J U H A N K A M A R U D D I N Images by MUHAMMAD HASIF MOHD JELANI
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Established since 1994, Hotel Seri Malaysia is the largest medium budget hotel chain in Malaysia. Created to help spur Malaysia’s tourism industry by providing more affordable accommodation options to travellers, the chain currently has 21 hotels in its stable, which are present in most states throughout Malaysia except Sabah and Kelantan. Over the 25 years of its existence, the properties within the Hotel Seri Malaysia chain are upgraded from time to time to ensure guests’ comfort. The chain is also undergoing a rebranding exercise to remain current and relevant, especially in attracting new generation of travellers. To increase Hotel Seri Malaysia’s appeal and even enhance awareness towards its brand, Hotel Seri Malaysia – in collaboration with Gaya Travel Magazine – organises three-day-and-two-night familiarisation trips for members of the media, bloggers and influencers to selected properties within its chain, among them Hotel Seri Malaysia Kuantan and Hotel Seri Malaysia Temerloh, both located in the state of Pahang. The familiarisation trip made by the media, bloggers and influencers to both properties opened their eyes to what travellers can expect when staying there since both have their own charms and in proximity to memorable attractions.
Hotel Seri Malaysia Kuantan Hotel Seri Malaysia Kuantan (https://www. serimalaysia.com.my/en/hotels/HsmKuantan) nestles in the relatively quieter side of Kuantan city along Jalan Telok Sisek but still considered central, only 20 kilometres from the airport. The property appears unassuming from the outside, not more than three-storeys high, while its interiors are down-to-earth, easy-going and downright practical. Though its architecture and interior do not make a statement, it does well in meeting travellers’ essential needs, including notable food offerings. In the first glance, the property might not be your first choice for staycation but is undeniably useful for those seeking an uncomplicated place to stay. It even suits business travellers since it is straightforward, fuss-free and pocket-friendly, hence cost-effective.