EDITORIAL PROFILE In a province where our major cities lack a defined “Gay Village”, GayCalgary and Edmonton Magazine is the only force that unites the many isolated parts of Alberta’s Lesbian, Gay, Bisexual, and Trans (LGBT) communities.
We have over 19 years of experience with the Alberta LGBT community, and continue to be highly involved in many aspects thereof, sharing a personal rapport with the Magazine’s readers. We know that our readers want their point of view to be discussed, something they simply don’t get elsewhere. Furthermore, we lend a voice to Lesbian, Bi, and Trans individuals who are often left out of Gay men’s publications. Our goal is to be Alberta’s primary information source for LGBT community and culture - and we succeed in spades. We know the Alberta LGBT community inside and out, and as such, we deliver the most current, accurate, and comprehensive picture of it. This makes us the irreplaceable go-to source in our market, read by locals and visitors to Alberta cities something that no other publication comes close to accomplishing for our region. v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685 magazine@gaycalgary.com
Sales Manager: Steve Polyak
magazine@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
Sales Manager: Steve Polyak
magazine@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
MORE ABOUT US
GayCalgary & Edmonton Magazine (GC&E Magazine) is an independently owned, operated, and funded publication out of Calgary, Alberta. Publishers Steve Polyak and Rob Diaz-Marino, business partners and life partners, devote the time to go the extra mile with everything they do, both in the magazine and for Alberta’s LGBT community. Our senior writer and local celebrity correspondent, Jason Clevett, has also been with this magazine since it started. Jason’s interest and involvement in the entertainment industry has made inroads for GC&E Magazine with major celebrities, artists, events and promoters. Meanwhile our US celebrity correspondent, Chris Azzopardi, reels in further interview opportunities that may not be available locally but still impact us as Canadians. For several years now, GC&E Magazine has received media accreditation to major events alongside of many well known mainstream publications one of many signs that this magazine is becoming known and respected in the entertainment industry. GC&E Magazine has featured over 130 celebrity interviews in our past 7 years of operation. The following is a complete list from the past two years: Sunny Thompson........................ January 2009 Miles Faber............................... February 2009 Allie Bertram Peter Scolari................................. March 2009 Lady Gaga........................................ April 2009 RuPaul Dallas Green Suzanne Whang............................... May 2009 Jonny McGovern Vanessa Williams............................ June 2009 The Perry Twins Bif Naked The Pinup Saints Theo Tams........................................ July 2009 Xavier Rudd Serena Ryder Mike Ruiz Amanda Lepore Joyce DeWitt.........................September 2009 Sandra Bernhard Jann Arden.............................November 2009 Dolly Parton Tegan and Sara The Cat Empire Tori Amos Three Days Grace Del Shores Rita Mae Brown Tara-Jean Popowitch Buck Angel Jeffrey Straker.........................December 2009 Canadian Tenors Melissa O’Neil............................ January 2010 Tom Ford.................................. February 2010 God Made Me Funky
2136 17th Avenue SW Calgary, AB T2T 0G3
God-Des and She Miles Faber................................... March 2010 Laurell Attack in Black Nate Phelps Miss J. Alexander Ke$ha Ronnie Burkett Crash Karma Korn................................................. April 2010 Barenaked Ladies Little Boots RuPaul Billie Dee Williams Malcolm McDowell......................... May 2010 Tahmoh Penikett Aaron Douglas Melissa Etheridge Cherie Currie Xavier Rudd Adam Lambert Our Lady Peace Sarah McLachlan............................. June 2010 Kathy Griffin Macy Gray Semi Precious Weapons Lloyd Kaufman Steven Daigle Kylie Minogue.................................. July 2010 Cyndi Lauper Chely Wright............................... August 2010 Ryan Murphy Angelina Jolie Kelis Nick Carter (Backstreet Boys)
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
Sweet Thing Julianne Moore Toni Braxton Kristine W Julia Roberts Jesse Tyler Ferguson.............September 2010 Adam Levine (Maroon 5) Tokyo Police Club Margaret Cho Patrick Masse Robyn........................................ October 2010 Ash Koley Lisa Lampanelli Jamie Farr Great Big Sea Kate Miller-Heidke Mado......................................November 2010 Charlie David Rob Epstein Jeffrey Friedman Nelly Furtado Bedouin Soundclash 3OH!3 Ian Harvie Paula Cole Jason Mraz Cher........................................December 2010 Annie Lennox Rex Goudie Rufus Wainwright The Reason Christina Aguilera Amy Sedaris Natalie Portman......................... January 2011
The Voice of Alberta’s LGBT Community.
:::: Visit us at ::::
www.GayCalgary.com
v2011-01
Sales Manager: Steve Polyak
magazine@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
NATIONAL ADVERTISING RATES
Rates listed below are applicable if advertising is done through an agency that takes commission. Refer to Retail Advertising Rates if no agency is involved.
Colour Glossy Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread
1x $1380 $785 $440 $240 $130 $2205 $1255
3x $1290 $735 $410 $225 $120 $2060 $1175
6x $1230 $700 $390 $215 $115 $1965 $1120
9x $1170 $665 $375 $205 $110 $1870 $1065
12x $1115 $635 $355 $195 $105 $1780 $1015
B&W Matte Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread
1x $995 $555 $305 $170 $90 $1590 $890
3x $930 $520 $285 $160 $85 $1490 $830
6x $885 $495 $270 $155 $80 $1420 $790
9x $845 $470 $260 $145 $75 $1350 $755
12x $805 $450 $250 $140 $70 $1285 $720
Covers
1x $2510 $1570 $1570 $1775
3x $2345 $1465 $1465 $1660
6x $2235 $1395 $1395 $1580
9x $2130 $1330 $1330 $1505
12x $2025 $1265 $1265 $1435
IFC Spread Inside Front Inside Back Outside Back MECHANICAL INFORMATION: See Back of this Page.
GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid ads. In-kind sponsorship value is given at 1x National rates. AGENCY COMMISSION: The prices above include a 15% commission to recognized advertising agencies. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.
The Voice of Alberta’s LGBT Community.
:::: Visit us at ::::
www.GayCalgary.com
v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: MECHANICAL INFORMATION
COMPLIMENTARY PRINT FEATURES
Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Outer 32 Pages: Colour Glossy Inside Pages: B&W Ultrabrite Book Trim Size: 8” x 10 9/16” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11.125” 1 Bleed /2 Page: 8.5” x 5.75” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11.125” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.
Directory & Events (automatic) - your business information, and any advertised event information is listed in our monthly Directory & Events section. (Subject to
STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)
Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11.125 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.75 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11.125 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11.125 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.75 MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS2 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK All Fonts must be Flattened/Embedded or Supplied. Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.
FLYER INSERTIONS Cost/1000: $160 v2011-01
space restrictions)
Online Features - see the section entitled “Complimentary Online Features” on the reverse side of the Web Advertising sheet for a complete list. COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. c. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. d. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. e. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. f. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. g. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary and Edmonton Magazine. h. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. i. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. j. All advertising material produced by GayCalgary and Edmonton Magazine will remain the property of GayCalgary until paid for, in full, by the advertiser.
Sales Manager: Steve Polyak
magazine@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
RETAIL ADVERTISING RATES
Colour Glossy Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread
1x $1200 $680 $380 $210 $115 $1920 $1090
3x $1120 $640 $360 $200 $105 $1795 $1020
6x $1070 $610 $340 $190 $100 $1710 $970
9x $1015 $580 $325 $180 $95 $1625 $925
12x $970 $550 $310 $170 $90 $1550 $880
B&W Matte Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread
1x $865 $485 $265 $150 $80 $1385 $775
3x $810 $450 $250 $140 $75 $1295 $725
6x $770 $430 $235 $135 $70 $1230 $690
9x $735 $410 $225 $130 $65 $1175 $655
12x $700 $390 $215 $120 $60 $1120 $625
Covers
1x $2180 $1365 $1365 $1545
3x $2040 $1275 $1275 $1445
6x $1940 $1215 $1215 $1375
9x $1850 $1155 $1155 $1310
12x $1760 $1100 $1100 $1250
IFC Spread Inside Front Inside Back Outside Back MECHANICAL INFORMATION: See Back of this Page.
GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid ads. In-kind sponsorship value is given at 1x National rates. FIRST-TIME ADVERTISERS: All first-time advertisers must pay in full before issue closing date to establish credit. Receipts are issued within 30 days of closing date. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.
The Voice of Alberta’s LGBT Community.
:::: Visit us at ::::
www.GayCalgary.com
v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: MECHANICAL INFORMATION
COMPLIMENTARY PRINT FEATURES
Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Outer 32 Pages: Colour Glossy Inside Pages: B&W Ultrabrite Book Trim Size: 8” x 10 9/16” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11.125” 1 Bleed /2 Page: 8.5” x 5.75” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11.125” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.
Directory & Events (automatic) - your business information, and any advertised event information is listed in our monthly Directory & Events section. (Subject to
STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)
Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11.125 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.75 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11.125 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11.125 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.75 MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS2 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK All Fonts must be Flattened/Embedded or Supplied. Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.
FLYER INSERTIONS Cost/1000: $145 (non-profit $115) v2011-01
space restrictions)
Online Features - see the section entitled “Complimentary Online Features” on the reverse side of the Web Advertising sheet for a complete list. COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. c. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. d. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. e. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. f. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. g. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary and Edmonton Magazine. h. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. i. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. j. All advertising material produced by GayCalgary and Edmonton Magazine will remain the property of GayCalgary until paid for, in full, by the advertiser.
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
WEB ADVERTISING RATES
Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available.
Banner Spot
Pixel Size (W x H)
Large Square Large Horizontal Large Vertical Medium Vertical Medium Horizontal Medium Square Small Vertical Small Horizontal
Cost per Day Embedded
Overlay*
$10.50 $9.00 $6.50 $6.00 $5.00 $3.50 $2.50
$85.00 $70.00 $50.00 -
640 x 480 728 x 90 120 x 600 120 x 240 468 x 60 300 x 250 120 x 90 234 x 60
* Occurs on initial arrival to site, and every 10 page hits following.
OUR WEBSITE
GayCalgary.com has been the trend setter for community-oriented LGBT web sites since 1998. The web site is updated weekly with news, events, photos, and more. Visitors have access to numerous interactive features (listed below), which keep them coming back to our website, delivering extensive exposure for your web advertising campaign.
MAGAZINE
An electronic version of the latest edition can be freely downloaded in PDF format every month, previewed as a website flipbook or text transcript. Visitors can search through our archives, dating back to Issue #1 (November 2003)!
ONLINE ARTICLES & SPECIAL FEATURES
Every month we post exclusive online content to bring readers back regularly. This includes special articles not seen in the magazine, and bonus content for published articles such as video, audio, and additional images.
DIRECTORY
With over 570 listings, ours is the largest directory of gay-friendly Alberta businesses and organizations in existence! Visitors regularly use this resource to find gay-friendly services, and obtain other information.
EVENTS CALENDAR
GayCalgary.com is also host to the widest reaching LGBT community events calendar for Alberta, with event information for close to 90 organizations. Contact us to have your LGBT-related events listed. v2011-01
TRAVEL
The GayCalgary.com web site is often the first point of contact for LGBT tourists coming to Alberta. It is the only resource to offer complete and up-to-date LGBT community information for our area.
PHOTO GALLERY
Our online photo gallery features over 32,000 photographs from past events, and can keep visitors browsing for hours!
DISCUSSION FORUMS
Visitors can post their comments on articles, directory listings, photos, etc. - or simply chat with one another.
PRIZE DRAWS
We hold monthly online prize draws for product samples, CDs, DVDs, books, and tickets to see concerts and theatre productions.
MEMBERSHIP & UPDATES
We send bi-weekly updates to an active online following of over 7500! This includes members of GayCalgary.com, Facebook members and fans, and Twitter followers.
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
WEB STATISTICS FROM 2010
GEOGRAPHIC DISTRIBUTION OF VISITORS [5]
Our Hit to Click (H2C) ratio for banner ads is 13 times higher than the national average. [2,4]
Canada........................................................................78.5% United States..............................................................11.3% 74% of surveyed Europe..........................................................................5.0% readers stated that Other............................................................................5.2% they became aware VISITOR STATISTICS
[3]
Average Page Views per Day.....................................50,226 Total Page Views for 2010..................................18,332,684 Total PDF Downloads for 2010.............................1,814,793 Average Visit Duration....................................18 min 22 sec OTHER FACTS 81% of surveyed readers stated that they visit our website to read our exclusively online articles. [1]
of upcoming events from seeing an ad on our website. [1] We are ranked the 344th most visited site by Calgarians. This surpasses the Calgary Stampede at 5072. (Jan 2010, Alexa.com)
MATERIAL REQUIREMENTS
in-kind sponsorship (acknowledgement required). Contact us for more info.
Media: E-mail, CD-ROM, DVD-ROM Formats: JPG, GIF*, SWF* Platform: PC Resolution: 72dpi Color: RGB File Size: Maximum 150K
Discounts - receive a discount on all print and web advertising (sponsorship acknowledgement not required).
* May be animated.
All raster formats must be flattened. Vector formats must have fonts embedded or converted to curves.
COMPLIMENTARY ONLINE FEATURES The GayCalgary website and online magazine offer a number of bonus features available to everyone, or complimentary to print advertising.
Events Listing - add your own events to our online directory free of charge, or forward the information to us to have them added (subject to availability of our staff). Print Advertiser Status - receive all of the additional perks for Print Advertisers mentioned above with your sponsored or discounted print ads.
COPY & CONTRACTS a. b.
c.
AVAILABLE TO EVERYONE
Directory Listing - create an online profile and identify your gay-friendly business or organization to visitors, free of charge.
d.
AVAILABLE TO PRINT ADVERTISERS
Premium Directory Listing (automatic) - in the online business directory, your listing stands out from others in the list with a star. Images of your print advertising accompanies your business profile for up to six months. Events Listing (automatic) - any Alberta-based events mentioned in your ads will automatically be added to our online events calendar, and accompanied by an image of your print ad.
e.
Full Colour Ads - you may only pay for B&W in the print edition, but your ad can appear in full colour in the online edition! Simply submit a full colour version of your ad. Magazine Click-throughs (automatic) - if your print advertisement contains a web URL, online readers will be taken to that URL when they click on your ad in the magazine preview, or the PDF download. AVAILABLE TO NON-PROFIT/CHARITY ORGANIZATIONS
f. g.
No cancellations accepted after banner is live. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification. All web advertising orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing or publishing the advertisement. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. All advertising material produced by GayCalgary will remain the property of GayCalgary until paid for, in full, by the advertiser.
Sponsorship - you could get the full cost of your print and web advertising as v2011-01
[1] GayCalgary & Edmonton Magazine Reader Survey 2010. [2] MediaMind Global Benchmark Report 2010. [3] GayCalgary.com Webtrends Reports. [4] GayCalgary.com Web Banner Reports. [5] Google Analytics Reports for GayCalgary.com.
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
CIRCULATION & DISTRIBUTION
CONTROLLED PRINT CIRCULATION
READERSHIP
We use a controlled circulation method as our primary means of reaching our audience. New and loyal readers can pick up the magazine at no cost to them, at a wide selection of locations in downtown Calgary and Edmonton.
For a local magazine we reach an astounding number of people, not only Gay, Lesbian, Bisexual or Trans, but also straight individuals who are supportive of, and are interested in, LGBT issues. Readers Per Copy...................................................... 4.9*
Monthly Print Quantity................... 9,000 - 14,000 copies * Source: PMB 2009 Guaranteed Circulation................................. 8,500 copies Print Readership............................................ over 41,650 Total Readership......................... over 191,650 Bonus Circulation.................................500 - 5,500 copies Estimated (Not including Bonus Circulation) We guarantee that no less than 8,500 copies will be in circulation every month. As an advertiser, this is all that you pay for. However, our vibrant and active community offers special events, trade shows, dances, competitions, etc., that we utilize as opportunities for bonus distribution (see our Publishing Schedule for more information). Our readers value our product, often collecting magazines or keeping them around for future reference for many months afterward. This results in additional exposure for advertisers.
GayCalgary & Edmonton Magazine is a highly cost-effective means of reaching an audience that no other publication in our province specifically caters to. You can use our Cost Per Thousand (CPM) statistic to compare us to other publications across Canada.
CPM to Reach Alberta Readers GayCalgary & Edmonton Magazine
$141.18
DISTRIBUTION
PAID PRINT CIRCULATION We know that Gay, Lesbian, Bisexual, and Trans individuals in Alberta value their privacy, and having an outwardly gay publication arrive at their door each month can constitute a breach of that privacy. So while we offer subscriptions for the convenience of a small number of individuals in remote areas or outside of the province, we know that paid distribution is not an effective way to reach our audience.
We reach an audience that is most likely to spend money on Alberta products and services because of their geographic proximity. Calgary Locations........................................................160 Edmonton Locations...................................................120 Locations in Other Alberta Cities..................................15 Including: Banff, Red Deer, Lethbridge, Medicine Hat. Subject to change monthly.
Locations in Other Provinces........................................35 Including: Charlottetown, Halifax, Montreal, Ottawa, Saskatoon, Toronto, Vancouver, Winnipeg
Locations in the United States......................................15
ONLINE CIRCULATION Every month, we make a complete copy of the magazine available in electronic format on our website, at no additional cost to our advertisers or our readers. In 2010 we saw our online readership grow by 43%, which is up from our 2009 growth rate of 39%. Average Monthly Downloads .............................. 150,000 This “online edition” offers additional perks and special features to help you get a return on your advertising.
v2011-01
HOW WE COMPARE
Our locations include: • Bars/Clubs • Restaurants • Hotel/Motel Concierges • LGBT Service Organizations • Book/Magazine Stores • Clothing Stores • Adult Stores • Theatre/Cinema Lobbies • Bus Terminals • Bathhouses • Theatres • Art Galleries • Event Venues (Dances, Fundraisers, Exhibitions, Festivals, etc.)
International Gay & Lesbian Travel Association
National Lesbian & Gay Journalists Association
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
2011 PUBLISHING SCHEDULE
We recognize that business never stops, and nor does the community. That’s why we are here to offer monthly print advertising solutions 12 months a year.
Issue FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2012
Booking Deadline Thu, Jan 27 Thu, Feb 24 Thu, Mar 31 Thu, Apr 28 Fri, May 27 Tue, Jun 28 Thu, Jul 28 Fri, Aug 26 Thu, Sep 29 Thu, Oct 27 Mon, Nov 28 Thu, Dec 29
Material Deadline Mon, Jan 31 Mon, Feb 28 Mon, Apr 4 Mon, May 2 Tue, May 31 Tue, Jul 5 Tue, Aug 2 Mon, Aug 29 Mon, Oct 3 Mon, Oct 31 Wed, Nov 30 Tues, Jan 3
Goes Online Thu, Feb 3 Thu, Mar 3 Wed, Apr 6 Wed, May 4 Thu, Jun 2 Thu, Jul 7 Thu, Aug 4 Thu, Sept 1 Thu, Oct 6 Fri, Nov 4 Fri, Dec 2 Thu, Jan 5
Hits Newsstands Fri, Feb 4 Fri, Mar 4 Thu, Apr 7 Thu, May 5 Fri, Jun 3 Fri, Jul 8 Fri, Aug 5 Fri, Sept 2 Fri, Oct 7 Sat, Nov 5 Sat, Dec 3 Fri, Jan 6
All Dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website.
BONUS DISTRIBUTION SCHEDULE
The following is a projected list of bonus distribution opportunities, with the edition where ads will benefit.
NOTE: We typically sponsor or support the events listed below, and thus have special privileges for distribution above other non-sponsoring publications. Entries listed in gray are marketing opportunities for periods of increased pick-up at our regular distribution locations. Entries in purple show confirmed sponsorship as of January 2011. FOR BONUS DISTRIBUTION AT...
ADVERTISE IN...
Snowballs Ski Weekend (Banff)..................... January 2011 Jasper Pride............................................... February 2011 Valentines Day........................................... February 2011 Team Edmonton Annual Mixer.................. February 2011 St. Patrick’s Day............................................. March 2011 ISCCA Coronation (Calgary)................................April 2011 Apollo Western Cup (Calgary)............................April 2011 Red Deer Taboo Show.......................................April 2011 Fairy Tales Film Festival (Calgary)....................... May 2011 ARGRA Gay Rodeo (Strathmore)......................... June 2011 v2011-01
Edmonton Pride............................................... June 2011 Lethbridge Pride............................................... June 2011 Calgary Stampede.............................................. July 2011 Capital Ex (Edmonton)......................................... July 2011 Western Canada Pride Campout............................. July 2011 Calgary Fringe Festival.................................. August 2011 ISCWR Coronation (Edmonton)....................... August 2011 Calgary Pride................................................ August 2011 Autumn Harvest Campout...................... September 2011 Calgary AIDS Walk.................................. September 2011 Edmonton AIDS Walk............................. September 2011 Halloween.................................................. October 2011 Anniversary Edition.................................November 2011 Exposure Festival (Edmonton)...................November 2011 Taboo Sex Show - Calgary........................November 2011 Taboo Sex Show - Edmonton....................November 2011 AIDS Awareness Week............................. December 2011 Christmas Choir Concerts......................... December 2011 Christmas/New Years Parties................... December 2011 Event dates, availability, and sponsorship status may be subject to change. Subscribe to our Monthly Business Newsletter for updates.
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
OUR READER DEMOGRAPHIC
Our readers are greatly involved in their city, and highly engaged in our magazine: attending and participating in events, fundraising for charity, buying products and services from gayfriendly businesses - and they use GayCalgary and Edmonton Magazine as their guide. Our magazine continues to innovate the publishing industry by harnessing new technologies, ensuring our place in the future. We have a following of over 7500 people through our website and other social media. We cite the following sources for the statistical data to follow: [1] 2010 LGBT Community Study - Results for Gay Calgary & Edmonton Magazine Respondents (an independent study) [2] GC&E Magazine 2010 Reader Survey (an in-house survey) [3] 2009 LGBT Consumer Index Study - Survey Results for Gay Calgary Respondents (an independent study)
New suit or expensive clothing..................................15.5% Male...........................................................................70.3% Automobile.................................................................15.3% Female........................................................................25.3% High def TV.................................................................14.8% Trans-identified and Genderqueer...............................4.4% Primary residence......................................................10.7% Desktop computer........................................................8.9% 53% are aged 18-39[1] Washer/dryer...............................................................6.9% Vacation home.............................................................3.8% SEXUAL IDENTITY[2] Motorcycle...................................................................3.1% Gay.............................................................................77.3% 75.4% have brand preference, but Lesbian.......................................................................15.1% are willing to try other brands.[3] Bisexual........................................................................8.4% Queer.........................................................................10.0% LOYALTY[2] Other............................................................................5.0% Unlabeled.....................................................................4.2% As a direct result of reading GC&E Magazine, readers: Visited a website for more info..................................80.6% 78% are fully out to their family.[2] Attended an LGBT Community event.........................60.5% 81% are fully out to their friends.[2] Attended a play, concert or movie.............................36.1% 61% are fully out at work.[2] Purchased a product or service..................................35.3% GENDER IDENTITY[1]
ANNUAL HOUSEHOLD INCOME[1]
67% are more likely to attend an event sponsored by GC&E Magazine.[2]
$25,000 to under $50,000..........................................21.9% $50,000 to under $75,000..........................................21.9% [2] $75,000 to under $100,000........................................13.5% AWARENESS More than $100,000............................................... 24.0% The following made readers aware of upcoming events:
54.3% have a Bachelor’s Degree, Master’s Degree or Doctorate.[1] PLANNED PURCHASES FOR 2011[1] Major vacation...........................................................37.7% Laptop........................................................................19.3% Furniture.....................................................................16.0% v2011-01
Advertisements in GC&E Magazine............................89.1% Articles in GC&E Magazine.........................................89.9% Find Out section in GC&E Magazine...........................90.8% Web Banners on GayCalgary.com...............................73.9%
The average reader spends
70 minutes reading
GC&E Magazine each month.[2]
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FOOD & BEVERAGES
At least 63.8% Drink Beer[1] At least 63.8% Drink Wine[1] At least 44.2% Drink Vodka[1] At least 29.4% Drink Rum[1] At least 25.4% Drink Gin[1] At least 23.1% Drink Whiskey/Bourbon[1] At least 17.5% Drink Tequila[1]
76.8% spend money to drink Coffee at home[1] 83.1% spend money to drink Coffee while out[1] At least 42.8% spend money on Energy/Sports Drinks[1]
BARS & RESTAURANTS
90% regularly dine out with friends[1] At least 63.8% drink alcohol while out[1]
Spend $50-$99 per week at Restaurants[3].........................................................34.1% Spend over $100 per week at Restaurants[3]......................................................20.6%
73.4% regularly go to a Bar or Club[1] Spend $20-$49 per week at Bars[3].....................................................................29.0% Spend over $50 per week at Bars[3]....................................................................27.8%
TRAVEL
77.3% have travelled by Air and spent at least one night at a Hotel in the past 12 months[1] 64.4% took a Round Trip Flight[1] 81.5% need at least one month or more to plan a trip within Canada.[2]
READING
97.5% rarely or never read Beatroute Magazine[2] 96.7% rarely or never read SEE Magazine[2] 95.8% rarely or never read WHERE Magazine[2] 95.0% rarely or never read VUE Magazine[2]
90.7% rarely or never read Avenue Magazine[2] 85.9% rarely or never read FFWD[2] 81.5% rarely or never read daily papers[2] 76.4% rarely or never read Outlooks Magazine[2]
72.3% will only pick up an LGBT Community Magazine if it is free[2] v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
SPORTS & FITNESS
59.2% are Sports Spectators[1] 52.6% eat healthy daily[1] 48.6% take Vitamins daily[1] 40.3% regularly go Hiking[1] 35.4% regularly ride a Bike[1] 34.3% regularly go to the Gym[1] 18.2% belong to an LGBT Sporting Organization[1] MOST POPULAR SPORTS[1]
Make their next purchase happen at your store! Build loyalty and trust in your product brand!
Swimming............................. 45.8% Cycling.....................................32.5% Jogging.....................................30.0% Golf.......................................... 16.4%
Skiing.......................................13.6% Baseball/Softball.......................8.3% Basketball..................................7.5% Snowboarding...........................6.4%
CLOTHING & FASHION
32.8% spend over $50 per week on Clothes[3]
15.5% plan to make a major clothing purchase in the next 12 months[1]
FAMILY & FRIENDS
47.0% live with their Partner[2] 25.2% have Children under 18[2] SOCIAL CONTACTS[1]
What should people buy their gay friends? What should gay people buy their straight friends? Offer some solutions to this dilemma.
Almost Exclusively LGBT........................................................................ 15.2% Primarily Gay or Lesbian with some Straight Friends............................ 19.1% Equal Mix of LGBT and Straight.........................................................49.7% Primarily Straight Friends...................................................................... 16.0% v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
HOME & REAL ESTATE
69.3% Live in an Urban/Big City Setting[3] 50.6% Rent their Primary Residence[2] 42.8% Own their Primary Residence[2]
ENTERTAINMENT
94.1% listen to Music[3] 89.8% watch Television[3] 75.1% listen to the Radio[3] 55.6% play Video Games[3]
69.3% regularly go out to see Movies[1] 31.4% regularly go out to Live Theatre Performances[1] 26.4% regularly go out to Live Music Concerts[1] 23.0% regularly go out to see Opera/Ballet/Symphony[1]
PETS
36.3% spend more than $100 per month on their Pets[1] Dogs Owners[1]. ......................................................................................... 24.8% Cat Owners[1]............................................................................................. 24.2% Other Pets[1]................................................................................................. 8.3%
COMMUNITY
59.5% spend time volunteering for no pay[3] 45.8% attend LGBT Community Fundraising Events[1] 41.2% belong to an LGBT Community Organization[2] v2011-01
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FREQUENTLY ASKED QUESTIONS
WHAT AD SIZE SHOULD I PURCHASE?
Advertising works by frequently reinforcing your message to readers. Therefore, when possible, you should budget your advertising to last at least 3 months if not more. We offer incremental frequency discounts to advertisers who commit to advertising over several months. Choose your ad size based on what you can afford to sustain, keeping in mind that larger ads are more likely to catch reader attention, and that it may take time to build trust with readers before you see a return on your advertising. HOW CAN I GET A SPECIAL DEAL ON MY ADVERTISING? GayCalgary and Edmonton Magazine offers special discounts to reward long-term advertisers, in increments of 3, 6, 9, and 12 months. See our rate card for details. Aside from this, we do not deviate from the rate card or have sales/specials, because we already offer our advertisers the lowest rate possible for our magazine. That way, you can rest assured that your competitors are not getting a better deal than you can get. SHOULD I ADVERTISE REGIONALLY OR NATIONALLY? GayCalgary and Edmonton Magazine is a regional publication that specifically tailors its content to the interests and needs of Alberta readers. As a result, our readers find our publication more meaningful to them personally, and with this higher level of engagement comes more effective advertising exposure. Purchasing space in a national publication can be a very clumsy advertising strategy for businesses that deal primarily with local customers. In most cases, the likelihood of people from other provinces accessing your products and services, or attending your events, is extremely low. Mixed in with ads from across Canada, readers are less likely to correctly recognize your ad as applicable to them. Furthermore, with less engagement, even those viable readers who do take notice of your advertisement, are less likely to act on it. v2011-01
An exception may be for people who are intending to travel to your region for other reasons (such as work, family gatherings, etc.) in which case they would likely refer to the appropriate regional publications anyway. CAN I COMPARE THE CPM OF A LOCAL PUBLICATION TO A NATIONAL PUBLICATION?
A national publication may have an attractively low CPM, on par with, or even lower than local publications. However, if only a fraction of their distribution goes to the region that brings you viable business, their CPM to reach that region is actually several times higher! To better compare, ask the publication in question for their distribution percentage to regions that are useful to you, and then multiply their CPM by the inverse of that percentage to get the comparable CPM for local publications. Regional CPM = National CPM * 100 / Regional Distribution E.g. National CPM = $100, Alberta Distribution = 10% ... Alberta CPM = $100 * 100 / 10 = $1000 WHAT SHOULD MY AD LOOK LIKE? Investing in ad space is sometimes not enough; the appearance of your ad is a critical factor in its effectiveness. The number one reason print ads are overlooked is because they are ugly: cluttered, hard to read, poorly laid out, contain low quality images, etc. If your ad doesn’t offer readers something that they want to look at, then it is likely to slip by them unnoticed. Here are some basic guidelines for designing your ad: - Grab Reader Attention - something about your ad needs to get them to initially look at it. This is typically accomplished with an attractive image, or a brief heading that inspires further curiosity. - Information at a Glance - the important details of your ad should be obvious, and absorbable by readers within seconds of looking at it. If your message isn’t immediately clear, most readers will move on. - Additional Details - when your ad does catch a reader’s full attention, you may wish to include further information in smaller print. But be careful not to overdo it, too much text can be worse than not enough.
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FAQ’S CONTINUED
- Making Contact - when readers are interested in your ad, it is critical to give them a way of reaching you. In most cases, a phone number is essential so that readers can obtain information. An E-mail address works to a lesser degree. For a retail store or venue, a Street Address is critical. A Web Address is also helpful.
For events, it is critical to mention location, date, and most commonly forgotten, a time, even if only tentative. In our recent reader survey, 37% said they wouldn’t bother attending an event without a time listed! If you feel your in-house design capabilities are not up to par, talk to us about designing your ads for you. Our graphic designers will help you to develop an effective advertising campaign. WHY IS THE MAGAZINE NOT OUT ON THE FIRST OF THE MONTH? GayCalgary and Edmonton Magazine’s target schedule is to be released within the first week of every month, not necessarily on the 1st day of the month. We plan the magazine’s press schedule around important community events, not around end-of-month boundaries. This allows us to publish community event coverage in a more logical and timely fashion, so that month-end event photos can appear immediately in the following edition, not two or three months later. Advertisers receive roughly the same duration of exposure per edition as they would within a normal month. However, advertisers may want to consider promoting some events a month in advance (e.g. an event occurring early in December should consider advertising in the November edition). Failing this, we have other deadline-free advertising options, such as web banners. I’M A DAY (OR TWO) LATE FOR A PRESS DEADLINE - WHAT SHOULD I DO? Submit your files regardless, and call us immediately! There may still be a chance for your advertising to be added before the final designs are submitted to our printers. However, it is at our digression to refuse the late ad insertion if it causes unreasonable hassle. v2011-01
For deadline information, refer to the information in this media kit, visit our website, or subscribe to our monthly business newsletter for reminders and updates. IS YOUR CIRCULATION AUDITED? No. By using controlled circulation, we already know where our magazines are going. We verify critical locations ourselves, and have paperwork from third-party distributors to show that the rest is being distributed. WHAT DOES THE MAGAZINE DO TO SUPPORT THE LGBT COMMUNITY? GayCalgary and Edmonton Magazine is an independently owned for-profit business, however, part of our mandate is to maintain a very strong commitment to LGBT community, culture and history. Much of LGBT community and culture arises from grassroots non-profit organizations, charities, and special interest groups who invent creative ways to raise funds or inspire participation in fun activities. Our magazine is a wonderful means for exposure that can help these groups and their events to grow. We offer in-kind advertising and services as acknowledged sponsorship for community groups who, in some cases, may otherwise not be able to afford it. When possible, we also frequently write preview articles about upcoming events, and publish photographic coverage that may work to promote future events. In turn, this benefits our advertisers, who see higher pick-up rates because of our community involvement. DO THE ARTICLES AND PHOTOGRAPHY FEATURES RELATE TO ADVERTISING? Our photography features are created according to the magnitude of the event, its relevance to the LGBT community, and the number of photos that turn out well enough to publish. Advertising may make us aware of businesses and events that we should cover, but the amount of advertising a customer purchases does not carry any guarantee about quantity of coverage. Please feel free to contact us if you have any further questions:
403-543-6960 • 1-888-543-6960
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
:::: www.GayCalgary.com ::::
2011 BOOKING CONTRACT
Colour Glossy Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread B&W Matte Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 2 Page Spread 1/2 Page Spread Covers*
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* Cover placement is subject availability - please contact us prior to booking to ensure space is available.
City: Fax:
Deadline Reminders: Post E-mail Fax By signing here, you acknowledge that the above information is correct, agree to the terms and conditions outlined on the back of this page (please initial each section), and give a personal guarantee that all incurred advertising expenses will be paid. v2011-01
Total
Submitted by:
Postal Address: Phone:
Total
Grand Total:
BILLING INFORMATION Company:
Total
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E-mail: Invoice by:
Post E-mail Fax
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Signed on this DD day of
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2136 17th Avenue SW Calgary, AB T2T 0G3 magazine@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: BOOKING SHEET INSTRUCTIONS
TENTATIVE DEADLINES
Fill in the Print Ad grid with the quantity of each ad size that you wish to book, in the column of the month you wish to book them.
Issue
Total each ad size row using the appropriate frequency discount rates for the total quantity booked (of any size), and fill in the amounts.
APRIL
Calculate the Grand Total and fill in the amount. Fill in the Billing Information section. Read and initial the “Copy & Contracts” and “Graphic Design Services” sections below.
Sign and date the booking sheet. Submit the completed booking sheet by E-mail, fax, or drop it off in person (please call ahead).
COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. The advertiser reserves the right to change size and colour of advertisement prior to booking deadline. c. The advertiser is responsible for ensuring the correctness of information in all submitted materials. d. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. e. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. f. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. g. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. h. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. v2011-01
FEBRUARY MARCH MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
Booking Thu, Jan 27th Thu, Feb 24th Thu, Mar 31st Thu, Apr 28th Fri, May 27th Tue, Jun 28th Thu, Jul 28th Fri, Aug 26th Thu, Sep 29th Thu, Oct 27th Fri, Nov 28th Thu, Dec 29th
Submission Mon, Jan 31st Mon, Feb 28th Mon, Apr 4th Mon, May 2nd Tue, May 31st Tue, Jul 5th Tue, Aug 2nd Mon, Aug 29th Mon, Oct 3rd Mon, Oct 31st Tue, Nov 30th Tues, Jan 3rd
All Dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website.
i.
All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary and Edmonton Magazine. j. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. k. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.
GRAPHIC DESIGN SERVICES a. The advertiser will receive a proof of any advertising produced by GayCalgary and Edmonton Magazine before the submission deadline. The advertiser assumes full responsibility for the correctness of information. Please read proofs carefully. b. The Publisher reserves the right to insert advertisements whose proofs remain unapproved after the submission deadline, and assumes no responsibility for incorrect information. c. All advertising material produced by GayCalgary and Edmonton Magazine remain the property of GayCalgary until paid for, in full, by the advertiser.